- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 25: how the markets work
- •Text 26: gross domestic product
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Rover to begin job drive
The Rover car company yesterday confirmed a 1400 million investment in a new luxury model and the creation of 1,000 new jobs.
The new car, code-named R40, will be built at Cowley near Oxford, thus securing the plant's long-term future.
Production at Cowley, currently at 55,000 vehicles a year, could double thanks to the new model, which will go on sale in spring, 1999.
The manufacturing of the new model — to replace the Rover 600 and 800 cars — will also lead to a further 5,000 new jobs in the component supply industry.
The public will get the first glimpse of the new car when it makes its debut at the Birmingham Motor Show in October.
No decision has yet been reached on a name for the new car, to be built on a new manufacturing facilities at Cowley which will include a new paint plant and vehicle assembly hall.
Rover Group chairman Walter Hasselkus said the car: "represents the modern face of Rover and the excellence of British design".
(From "Press and Journal", May 21, 1998)
Vocabulary
to confirm – подтверждать
luxury – роскошь
creation – создание
vehicle – транспортное средство
to go on sale – поступить в продажу
to lead to – приводить к
facilities – оборудование, приспособление, аппаратура
assembly – сборка собирать
Exercise 5: Now read two newspaper ads and do the exercises after them.
1.
"If you're thinking about buying windows or conservatories...
You can't afford to miss this!"
We don't phone you we don't have to
MRS DAGARNO QUEENS DEN, ABERDEEN "These windows were the only company to give me exactly what I wanted."
MR & MRS NEWTON ABERDEEN "Excellent service and quality of workmanship."
MR & MRS MCCALLISTER BANFF "The joiners were excellent, they did the terrific job."
MR & MRS SELBIE MOSSIDE DV, ABERDDEN "Absolutely thrilled, with every aspect."
MR & MRS THOMPSON NEWBURGH "Installation carried out efficiently first time, on time and to the standard required."
MR & MRS MCCAY FRASERBURGH "Thanks for the job well done."
MRS EDGAR ABERDEEN "Workmanship brilliant, everybody has said how lovely they are."
MRS BRUCE ELLON "Quality of windows is excellent, very pleased with job."
MRS SUTHRLANDINVERURIE "Pleasant and efficient service from beginning to end."
'Excellent' 'Brilliant' 'Professional' ‘Thrilled'
'Craftsmen' 'Superb' ‘Quality'
Our Customers Spread ‘The Word'
01224706555
Windows & conservatories limited
Unit 15 Murcar Commercial Park Bridge Don
2.
INFORMATION TO HELP YOUR BUSINESS GROW
It's good to know that you have at your disposal a Scotland-wide network of Business Shops designed specifically to help your business. Having already established itself as an invaluable contributor, now handling over 70,000 inquiries a year, there are 37 outlets and 100 Business Information Officers around Scotland ready to find answers to your questions.
Whatever your questions are — accessing new market, sourcing new supplies, developing your employment strategy or achieving financial support — there's local help at hand. With active links to Scotland's public and private business support network there is no simpler or smarter way to source the assistance you require. And remember that to access this priceless resource you only have to dial a single number that will automatically route you to your local Business Shop. So call the number as soon as you can and get some help to grow your business.
