- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 26: gross domestic product
- •Text 25: how the markets work
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Vocabulary:
misbegotten – неудачный
an accountant – бухгалтер
accountancy – бухгалтерия
to change horses – изменить, сменить, поменять что-либо
figures – цифры
accuracy – точность
to delve into – углубляться, погружаться
trial balance – пробный баланс
to slog – карпеть, нажимать (на работу)
doubtful – сомнительно
pursuit – занятие, поиск
in the pursuit of fame – в погоне за славой
to tot up – считать
responsibility – ответственность
bias to – склонность к, пристрастие
vital – жизненно важный, необходимый
employment – трудоустройство
to make a living – зарабатывать на жизнь
capable – способный
undoubtedly – несомненно
shabby – поношенный, потрепанный
down at heel – со стоптанными каблуками, жалкий
Text 4: HONESTY
A man went to an insurance office to have his life insured. He manager of the office asked him how old his parents were when they died. “Mother had a bad heart and died at the age of thirty. Father died of tuberculosis when he was thirty five”.
“I am sorry”, said the manager, “we cannot insure your life as your parents were not healthy”.
As a man was leaving the office he met a clerk who had overheard the conversation. “You must not be so frank and tell the truth”, said the clerk, “no office will insure you if you speak like that. Use your imagination a little”. The man went to another office and was shown into the manager’s room. “Well, young man, how old were your parents when they died?” – “My mother died a the age of eighty-nine from a fall off her bicycle. Father was ninety-eight and he died while he was playing football”. The manager immediately agreed to insure the man’s life.
Text 5: MANAGEMENT QUALITIES
The interviewees – Peter Dawson, John Ellis and Samantha Merton are giving heir opinions on what they consider to be the three most important qualities for a good manager.
In the second part of this interview I’d like to ask each of you in turn what you consider to be the three most important qualities for a good manager. Perhaps, we could hear your ideas first, Mr. Dawson.
Well, I think that at present the most important quality is the ability to deal with other people. I know that we are a manufacturing industry but I feel very strongly that we also have a great responsibility towards our personnel, Secondly, well, let me see… yes, in my opinion, the second most important quality must be the ability to talk to our personnel about their jobs, their futures, their problems etc., to be able to relate to them, you know. And, thirdly, well… I suppose, I’d put adaptability as the third most important quality. I think that fits in with the other two points I mentioned to give my idea of a good manager.
Well, thank you for your opinions, Mr. Dawson. Perhaps, we could hear your views now, Mr. Ellis.
Well, I consider the present situation requires different approach to the whole question of management and, therefore, different qualities for managers. I believe that a good manager is one who can persuade people that his way is right. Isn’t that why he is a manager? Getting people to accept his decisions and to follow his leadership that, in my view, is the mark of a good manager. Secondly, I feel that he should be firm with people. That’s how they’ll come to respect him. And thirdly, I’m of the opinion that he should be physically fit. In this day and age the pressures and strains are so great that only the fittest can survive, and those are the ones that should be the managers. Mentally competent, of course, but physically competent also.
Well, thanks, Mr. Ellis. Could we hear what you think, Mrs. Merton?
Yes, certainly. I think my views probably represent a mixture, or synthesis, of my colleagues’ opinions. The most important quality is, in my opinion, the ability to think flexibly to find new answers and new solutions. Secondly, I feel, that as managers we should be able to handle people, as I am sure that for the company good labour relations means a happy and secure future. But this doesn’t mean hat we should be too lenient, nor too dogmatic. Now the third quality should be, in my view, the ability to direct and control people effectively.
Well, thank you all for your opinions.
