- •Unit 1: the job of a manager
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 2: business of your own
- •Vocabulary
- •The sole proprietor
- •Vocabulary
- •Unit 3: marketing
- •Vocabulary
- •Rover to begin job drive
- •Vocabulary
- •We don't phone you we don't have to
- •Vocabulary
- •Unit 4: success in business
- •Vocabulary
- •Vocabulary
- •Businesses set to vie for north top awards
- •Vocabulary
- •Unit 5: competition
- •Vocabulary
- •Vocabulary
- •Unit 6: people who made a fortune
- •Vocabulary
- •Henry Ford: bringing the automobile to the common man
- •Vocabulary
- •Unit 7: market and command economies
- •Market and command economies
- •Vocabulary:
- •Unit 8: demand and supply
- •Vocabulary:
- •The Pope and the Price of Fish
- •Unit 9: investment: bonds and shares
- •Vocabulary:
- •Vocabulary:
- •Unit 10: income and credit
- •Income From Work
- •Income From Wealth.
- •Vocabulary:
- •Vocabulary:
- •Vocabulary:
- •Unit 11: a mortgage
- •Vocabulary:
- •Vocabulary:
- •Unit 12: taxes and public spending
- •Taxes and public spending
- •Vocabulary:
- •Fiscal policy
- •Unit 13: money and its functions
- •Money and its functions
- •Vocabulary:
- •Money and its functions
- •Vocabulary:
- •Money as a medium of exchange
- •Unit 14: monetary system and monetary policies
- •Monetary system and monetary policies
- •Vocabulary:
- •Reserve Requirement as a Tool of Monetary Policies
- •Unit 15: inflation
- •Iflation
- •Vocabulary:
- •Vocabulary:
- •1. Accounting and financial problems.
- •2. Falling sales.
- •3. High interest rates.
- •4. Higher costs.
- •Vocabulary:
- •Unit 16: foreign trade
- •Foreign trade
- •Vocabulary:
- •Приложения Приложение 1: Тексты для дополнительного чтения содержание:
- •Text 1: management: an overview
- •Text 2: the concept of strategic management
- •Importance of Strategic Management
- •Text 3: managerial knowledge, skills and performance
- •Text 4: manageral job types
- •Vertical Dimension: Hierarchical Levels
- •Text 5: defining operations management
- •Text 6: strategic human resource management
- •Text 7: how leaders influence others
- •Text 8: control as a management process
- •Text 9: the nature of managerial communication
- •Text 10: the nature of international management
- •The first modern economists text 11: the mercantilists
- •Text 12: the physiocrats
- •Text 13: adam smith and the wealth of nations
- •Text 14: david ricardo (1772-1823) Classical Champion of Free Trade
- •Text 15: alfred marshall (1842-1924) Price Theory Pioneer
- •Text 16: john maynard keynes (1883-1946) Theorist Who Brought Economics into the Twentieth Century
- •Text 17: thomas robert mafthus (1766-1834) Prophet of the "Dismal Science"
- •Text 18: irving fisher (1867-1947) Pioneer In Monetary Theory
- •Text 19: karl marx (1818-1883) Prophet of Socialism and Communism
- •Text 20: a brief history of statistics
- •Text 21: types of businesses in the u.K.
- •Text 22: english banks
- •Text 23: foreign trade of the u.K.
- •Text 24: forms of accounting
- •Text 25: how the markets work
- •Text 26: gross domestic product
- •Text 27: forms of businesses in the u.S.A.
- •Text 28: federal reserve system of the u.S.A.
- •Text 29: two tales of trade
- •Text 30: a little learning
- •Text 31: play it again, samuelson
- •Text 32: car crash ahead
- •Text 33: fun for the masses
- •Text 34: stranded on the farm?
- •Text 35: eastern promise
- •Text 36: the law of the market
- •Text 37: a new start for europe?
- •Список использованной литературы
Vocabulary
sole proprietor – собственник, владелец, частный предприниматель
sole proprietorship – собственность, частное предпринимательство
to own – владеть
to operate – работать, действовать, управлять
failure – провал, неудача
to be responsible for – быть ответственным за
profit – прибыль
losses – убытки
to deplete – истощать, исчерпывать
personal assets – личный капитал
to make decisions – принимать решения
to pay taxes – платить налоги
incapacity – неспособность
to inherit – наследовать
legally – законно, легально
to save money – копить/собирать деньги
to borrow money – занимать/одалживать деньги
enterprise – предприятие
to adapt – приспосабливать(ся), адаптировать(ся)
to exercise initiative – проявлять инициативу
to be one's own boss – быть самому себе хозяином/начальником
to meet needs – удовлетворять потребностям
artisan – ремесленник, мастеровой
weary – уставший, потерявший терпение
accountable – ответственный, подотчетный
to contend – утверждать, заявлять
valuable learning experience – ценный обучающий опыт
entrepreneur – предприниматель
to sort out – сортировать, разбирать, классифицировать
stigma – позор
opprobrium – позор, посрамление
Exercise 4: Write T (for True) and F (for False) next to the sentences below.
1. A sole proprietor is entirely responsible for his success or failure.
2. Even if the losses are greater than the investment, a sole proprietor will not deplete his personal assets.
Sole proprietorships pay more taxes than a corporation does.
Legally the business dies with the sole proprietor.
5. Small businesses are particularly well suited for meeting specialized local needs.
6. Small businesses do not often grow into large ones.
7. In the United States "failure" of a small business venture does not carry with it social stigma or opprobrium for the failed entrepreneur.
8. The people who like to exercise initiative and be their own bosses choose sole proprietorships.
Exercise 5: Complete the following sentences.
Sole proprietorships are firms ....
The advantages of sole proprietorships are ... .
The disadvantages of sole proprietorships are ....
Some economic contributions of small businesses are ....
Often, failure of a small business venture turns out to be ... .
Exercise 6: Next to the sentences below write a word or a phrase from the Text 2 which you can use instead of the word or words in italics.
If the losses are greater than the investment, the individual is responsible for paying them, even if this depletes his own capital.
He doesn't have a boss. He works for himself.
He had many losses last year, and he asked a bigger company to give him money.
An individual businessman can make decisions quickly without having to consult others.
Sole proprietorships can provide individualized products for customers who have become tired of mass-produced goods.
To have your own enterprise is a very difficult and responsible business.
Exercise 7: In the text find the synonyms to the following words and phrases. Use them in the sentences of your own.
+ entrepreneur
+ income
+ misfortune
+ a business of one's own
+ personal capital
+ according to the law
Exercise 8: Translate into English a story of one sole proprietor. Say what would you do, if you were him in this situation.
Когда мне исполнился 21 год, я унаследовал частный бизнес моего отца. Отец всегда говорил мне, чтобы владеть и управлять компанией, я должен быть очень ответственным человеком. Я только что закончил экономический факультет университета и думал, что знаю и умею все. Я понимал, что работа на малом предприятии может стать ценным опытом для меня как предпринимателя. Я был сам себе хозяином, принимал решения, радовался прибыли и сожалел об убытках.
Однажды один из моих друзей попросил меня принять его на работу. Я согласился, потому что Питер был тогда безработным. Он быстро приспособился, часто проявлял инициативу. Но однажды Питер сказал, что работать законно не всегда значит платить налоги. Не знаю почему, но я послушался его.
Два месяца назад налоговая инспекция обнаружила, что я скрываю свои доходы. Так как я владелец компании, я полностью ответственен за все. Я заплатил штраф и исчерпал весь мой личный капитал.
Что касается Питера, то он смог скопить денег на новую квартиру и машину и покинул город.
