1. Regular definition of a circle of the data necessary for decision-making, their gathering, the analysis and the report about results

2. Activity on finishing up to consumers of the information on advantages of product

3. The working procedures defining the maintenance and logic of planning processes

4. Definition of marketing strategy of output on the market with the new product

5. All answers are incorrect

118. The data received as a result specially lead field marketing researches are:

1. Primary data

2. Secondary data

3. Minor data

4. Reports of company

5. Laws, orders

119. The data collected earlier from internal and external sources, not growing out specially lead marketing researches are:

1. Secondary data

2. Minor data

3. Reports of company

4. Laws, orders

5. Primary data

120. To internal sources of the secondary information are concerned:

1. Reports of the company, plans of manufacture, the business correspondence of firm

2. Data of international organizations

3. Official statistics

4. Exhibitions, fairs

5. Commercial bases and banks of data

121. Statistical year-books, periodicals, laws are concerned to what sources of the secondary information, decisions of state departments:

1. To external

2. To internal

3. To primary

4. Field research

5. Room research

122. What character of the purpose of marketing research if it is directed on gathering of the preliminary data intended for more exact definition of problems and checks of hypotheses:

1. Prospecting

2. Descriptive

3. Kasual

4. Statistical

5. All anwers are inncorrect

123. The marketing research directed on the description of marketing problems, situations, the markets – is:

1. Descriptive

2. Kasual

3. Statistical

4. All anwers are incorrect

5. Prospecting

124. The marketing research spent for check of hypotheses rather causally - investigatory communications – is:

1. Kasual

2. Statistical

3. All anwers are incorrect

4. Prospecting

5. Descriptive

125. Methods of data gathering at carrying out of marketing researches can be classified on two groups:

1. Quantitative and qualitative

2. Field and cabinet

3. Primary and secondary

4. Prospecting and descriptive

5. Supervision and experiment

126. What purposes of a method of marketing researches are generation of ideas, studying of the colloquial dictionary of consumers, studying behavioural and emosional reactions to the certain kinds of Advertising

1. The Method focus-group

2. Supervision

3. Interrogation

4. Projective method

5. Experiment

127. The open question of the questionnaire – is:

1. The question allowing interrogated to answer questions by the words

2. The question, including all possible variants of answers:

3. The question assuming carrying out of measurements of studied properties and Parameters

4. The question, having only positive and negative answers

5. All answers are inncorrect

128. The question of the questionnaire including all possible variants of answers from which interrogated makes the choice – is:

1. Closed question

2. Opened question

3. The question with a scale of answers

4. Dichotomizing question

5. The Question personal of character

129. Division of the market into groups of the consumers, differing in the parameters or reaction to those or other kinds of activity on the market:

1. The combination of four variables making a marketing complex of organization

2. Philosophy of business, focused on потребителя

3. The Estimation of prospects of development of market condition, change market условий

4. Competitions between manufacturers for the best markets сбыта

130. A segment of the market – this is: