- •1. It is concerns to material needs:
- •2. The flexible price is:
- •3. Limitation of resources is means, that:
- •Exchange value;
- •The price;
- •Demand;
- •30. Surplus of the consumer is:
- •All answers are incorrect.
- •There is no true answer;
- •All answers are true.
- •All answers are true;
- •95. To what function of marketing concern studying the market, consumers, firm structure of the market, the internal environment
- •96. Why function of marketing is the organization of manufacture of the new goods, financially - technical supply, quality management of product
- •Management
- •97. Marketing function of marketing is assumes:
- •98. Function of management and the control is assumes
- •100. Maintenance of such variety of the goods that consumers could find the goods, in accuracy satisfying to their tastes is
- •101. The concept of perfection of manufacture approves, что
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •145. Consumer goods which the buyer during a choice and purchases compares among themselves on parameters of suitability, the price, qualities and external registration is goods:
- •146. The goods of special demand are consumer goods:
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •197. All kinds of enterprise activity on sale of the goods and services to directly end users for their personal, instead of industrial consumption are characteristic for:
- •198. Wholesale dealers are subdivided in to:
- •199. The independent commercial organization which is having the right of the property on the sold goods – this is:
145. Consumer goods which the buyer during a choice and purchases compares among themselves on parameters of suitability, the price, qualities and external registration is goods:
A. Preliminary of choice
B. Daily of demand
C. Special of demand
D. Passive of demand
E. It is industrial - technical purposes
146. The goods of special demand are consumer goods:
A. With unique characteristics for the sake of which buyers are ready to spend additional efforts
B. Which the buyer at purchase compares among themselves at the price, quality, suitability
C. Which are bought without meditations, over the minimal comparison with others goods
D. About which purchase the buyer does not reflect
E. Which are got by private persons for the further application in business
147. Consumer goods of which purchase the buyer usually does not think, irrespective of, it knows or does not know about their existence is goods:
Passive of demand
Preliminary of choice
Daily of demand
Special of demand
Production of industrial - technical using
148. The goods got by private persons and the organizations for their further processing or application in business – is:
A. Production of industrial - technical using
B. The goods of special demand
C. Production consumer character
D. The goods of passive demand
E. Services
149. Mark – is:
The name, the term, a sign, a symbol, figure or their combination, intended to identify it from a product of competitors
Letters, words and their combinations which can be are said
Recognized, but not saiding a part of mark
Distinctive color
Font of registration
150. A part of mark in the form of letters, words and their combinations which can be said – эis:
A. Branded name
B. Branded sign
C. Commodity sign
D. Font of registration
E. All answers are incorrect
151. A part of mark which is recognized, but not saiding – is:
Branded sign
Commodity sign
Font of registration
All answers are incorrect
Branded name
152. Mark or its part, protected legally, giving to the seller the exclusive right to use a branded name – is:
A. Commodity sign
B. Branded sign
C. Distinctive color
D. Font registration
E. The stroke – code
153. The goods bought by consumers on a regular basis, for example, a tooth-paste is goods:
A. Basically
B. Impulsive purchase
C. Emergency
D. Special of demand
E. Preliminary of choice
154. The goods got at occurrence of sharp need in them is goods:
Emergency
Basically
Impulsive purchase
Special of demand
Preliminary of choice
155. The goods accessible to purchase in many places and got without preliminary planning, on the basis of suddenly arisen desire is товары
Impulsive purchase
Special of demand
Preliminary of choice
Emergency
Basically
156. Life cycle of the goods – is: