95. To what function of marketing concern studying the market, consumers, firm structure of the market, the internal environment

1. Analitical

2. Manufsctural

3. Selling

4. Managment

5. Control

96. Why function of marketing is the organization of manufacture of the new goods, financially - technical supply, quality management of product

1. Industrial

2. Analytical

3. Management

4. Control

5. Salling

97. Marketing function of marketing is assumes:

1. The organization of system goodmoving, carrying out commodity and price policy

2. The analysis of the market, consumers, internal enteprise environment.

3. The organization of manufacture of the goods, it is material - technical supply, quality management of product

4. The organization strategic and operative planning

5. The organization of system of a supply with information of management by marketing

98. Function of management and the control is assumes

1. The organization strategic and operational planning, a supply with information, the return of relation

2. The organization of manufacture of the goods, their management by competitiveness

3. The analysis of the market, consumers, competitors

4. The organization of goodmoving and service

5. All answers wrong

99. What of the purposes of marketing is expressed that marketing should provide alongside with quantity, quality and a variety of the goods quality of a cultural and physical inhabitancy of people

1. Maximization of life quality

2. Maximization of consumption

3. Maximization of satisfaction degree of consumers

4. Maximization of consumers choice

5. All answers are truth

100. Maintenance of such variety of the goods that consumers could find the goods, in accuracy satisfying to their tastes is

1. Maximization of consumers choice

2. Maximization of life quality

3. Maximization of consumption

4. Maximization of satisfaction degree of consumers

5. Concerns not to the purposes, and to problems of marketing

101. The concept of perfection of manufacture approves, что

1. Consumers will be favourable to the goods which will be widely widespread and accessible on the price

2. Consumers will be favourable to the goods of the highest quality

3. Consumers will buy the goods in enough if efforts in sphere of selling and stimulating will not be undertaken

4. The mortgage of achievement of the purposes of the enterprise definition of needs and needs target of markets

5. Strengthening well-being of consumers is a problem of organization

102. The concept approving, that consumers will be favourable to the goods of the highest quality, with the best operational properties is concept

1. Perfection of product

2. Perfection of production

3. Intensifications of marketing commercial effort

4. Holistic concept of marketing

5. Marketing concept

103. The concept approving, that consumers will not buy the goods of the enterprise if it will not undertake significant efforts in sphere of selling and stimulation named as:

1. Intensifications of the marketing commercial efforts

2. Perfection of product

3. Perfection of production

4. Holistic concept of marketing

5. Marketing concept

104. The concept approving, that the mortgage of achievement of the enterprise purposes is definition of needs and needs of the target markets is

1. Holistic concept of marketing

2. Marketing concept

3. Intensifications of the marketing commercial efforts

4. Perfection of product

5. Perfection of production

105. The concept approving, that a problem of the organization is an establishment of needs of target segments more effective, than at competitors, methods with simultaneous strengthening well-being of consumers named as

1. Holistic concept of marketing

2. Marketing concept

3. Intensifications of the marketing commercial efforts

4. Perfection of product

5. Perfection of production

106. The Microenvironment of marketing is:

1. Set of subjects and the factors directly influencing opportunities of firms

2. Set of large public and natural factors indirectly influencing on firms

3. Set of operated parameters of marketing activities

4. Set of the purposes and problems of firms

5. All answers are wrong

107. Set of the large public and natural factors indirectly influencing activity of firm – это

A. The acroenvironment of marketing

B. The complex of marketing

C. The microenvironment of marketing

D. Structure of marketing

E. Internal environment. of firm

108 A complex маркетинга

A. Marketing mix

B. The microenvironment of marketing

D. Structure of marketing

E. Internal environment. of firm

109. The business firms, provided the company the material resources necessary for manufacture of the goods named as:

1. Suppliers

2. Intermediaries

3. Clientele

4. Competitors

5. Contact audience

110. Marketing suppliers are:

A. The companies helping with promotion, selling and distribution of goods

B. Providing the company by the necessary material resources

C. Get the goods and services for personal consumption

D. Give other ways of satisfaction

E. Show interest to the company and influence ability to reach the aims

111. Separate persons are getting goods and services for personal consumption it is:

A. Consumer market

B. The market of manufactures

C. The market of state establishments

D. The market of intermediate buyers

E. Do not concern to type of clienteles

112. Purchase of a motor vehicle, purchase of a motorcycle or purchase of a bicycle is example of:

1. Commodity-patrimonial competitors

2. Desires competitors

3. Commodity-specific competitors

4. Markes-competitors

5. All answers are wrong

113. Any group which shows real or potential interest to the organizations and influences on it – it is:

1. Contact audience

2. Suppliers

3. Competitors

4. Intermediaries

5. Clienteles

114. Legislative system concerns to factors of the macroenvironment of marketing

1. Legal

2. Socially and economical

3. Cultural

4. Scientifically and technical

5. Political

115. Socially - economic forces are characterize:

A. The standard of life of the population, its purchasing ability

B. Level development of Science Technical Progress

C. Legislative system

D. Presence natural resources

E. The level political stability

116. Name factors of marketing macroenvironment

1. Demographic processes, presence of laws, a standard of living of the population, political stability

2. Suppliers, intermediaries, competitors, Clienteles

3. The Price, a product, stimulation, Distribution

4. Need, wants, inquiry, the goods, transaction

5. Contact audiences

117. Marketing researches are: