- •1. It is concerns to material needs:
- •2. The flexible price is:
- •3. Limitation of resources is means, that:
- •Exchange value;
- •The price;
- •Demand;
- •30. Surplus of the consumer is:
- •All answers are incorrect.
- •There is no true answer;
- •All answers are true.
- •All answers are true;
- •95. To what function of marketing concern studying the market, consumers, firm structure of the market, the internal environment
- •96. Why function of marketing is the organization of manufacture of the new goods, financially - technical supply, quality management of product
- •Management
- •97. Marketing function of marketing is assumes:
- •98. Function of management and the control is assumes
- •100. Maintenance of such variety of the goods that consumers could find the goods, in accuracy satisfying to their tastes is
- •101. The concept of perfection of manufacture approves, что
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •145. Consumer goods which the buyer during a choice and purchases compares among themselves on parameters of suitability, the price, qualities and external registration is goods:
- •146. The goods of special demand are consumer goods:
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •197. All kinds of enterprise activity on sale of the goods and services to directly end users for their personal, instead of industrial consumption are characteristic for:
- •198. Wholesale dealers are subdivided in to:
- •199. The independent commercial organization which is having the right of the property on the sold goods – this is:
Маркетинг
1. It is concerns to material needs:
Need for clothes, food, habitation;
Gold and silver;
Securities;
Need for money;
Factors of manufacture.
2. The flexible price is:
Which quickly reacts on change a supply and demand on market
Established on the products of mass demand
Established on a design stage of new products
Established on products of very high quality of well-known firm
Established, proceeding from the price of the main thing of competitor
3. Limitation of resources is means, that:
With their help the simultaneous and full satisfaction of all available needs is impossible;
they are available in such quantity In a society which is enough for manufacture of the necessary goods and services;
Resources suffices only on production of comodities;
Resources suffices only on satisfaction of primary needs;
It is enough resources the nearest 20 years.
4. A condition of a dissatisfaction:
Need;
Demand;
Famine;
The blessing;
Riches.
5. Process of transformation of manufacture factors in products:
Manufacture;
Reproduction;
Distribution;
Exchange;
Purchase.
6. Physical and mental faculties of the person which are spent by manufacture of the goods and services:
Work;
Enterprise talent;
Full employment;
Satisfaction of needs;
There is no true answer.
7. Limiting utility is:
The need satisfied by last consumed copies of the blessing of the given sort;
Ability of the blessing to satisfy this or that need of the person;
Value judgment of the blessing by an individual;
The sum полезностей equal parts of the blessing;
All answers are true.
8. The public goods are such:
Which individual consumption, cannot be limitted;
Which are made at the enterprises of public sector of economy;
Which are consumed by the state enterprises and the organizations;
All answers are not true;
Which are made at the enterprises of a private sector of economy.
9. Limiting utility is:
Utility which receives from consumption of additional unit of the blessing;
Maximum level of utility which the consumer wishes to receive;
Maximum level of utility which it is possible to reach at an expenditure of the given sum of money;
The maximal utility which can be received at consumption of the given quantity of the blessing;
All answers are incorrect.
10. The general utility is:
Utility level, reaching at consumption of the given volume of the blessing;
The sum all possible ways of use on the given blessing;
Level of utilities on which the consumer aspires to leave;
Utility level above which to the consumer its income does not allow to rise;
There is no true answer.
11. Properties of a product to satisfy industrial, public, personal or other need of people refers to:
In consumer cost;
Exchange value;
In market cost;
The cost price;
In public cost.
12. The social activities concluded in the goods are:
Cost of the goods;
Consumer cost;
Abstract work;
Exchange value;
The price.
13. Manufacture of products not for the consumption, and for exchange, sale:
Commodity manufacture;
Simple reproduction;
The expanded manufacture;
Social production;
Natural manufacture.
14. The quantitative attitude, a proportion in which the various goods exchange against each other:
