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Маркетинг 1 - модуль.docx
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Маркетинг

1. It is concerns to material needs:

  1. Need for clothes, food, habitation;

  2. Gold and silver;

  3. Securities;

  4. Need for money;

  5. Factors of manufacture.

2. The flexible price is:

  1. Which quickly reacts on change a supply and demand on market

  2. Established on the products of mass demand

  3. Established on a design stage of new products

  4. Established on products of very high quality of well-known firm

  5. Established, proceeding from the price of the main thing of competitor

3. Limitation of resources is means, that:

  1. With their help the simultaneous and full satisfaction of all available needs is impossible;

  2. they are available in such quantity In a society which is enough for manufacture of the necessary goods and services;

  3. Resources suffices only on production of comodities;

  4. Resources suffices only on satisfaction of primary needs;

  5. It is enough resources the nearest 20 years.

4. A condition of a dissatisfaction:

  1. Need;

  2. Demand;

  3. Famine;

  4. The blessing;

  5. Riches.

5. Process of transformation of manufacture factors in products:

  1. Manufacture;

  2. Reproduction;

  3. Distribution;

  4. Exchange;

  5. Purchase.

6. Physical and mental faculties of the person which are spent by manufacture of the goods and services:

  1. Work;

  2. Enterprise talent;

  3. Full employment;

  4. Satisfaction of needs;

  5. There is no true answer.

7. Limiting utility is:

  1. The need satisfied by last consumed copies of the blessing of the given sort;

  2. Ability of the blessing to satisfy this or that need of the person;

  3. Value judgment of the blessing by an individual;

  4. The sum полезностей equal parts of the blessing;

  5. All answers are true.

8. The public goods are such:

  1. Which individual consumption, cannot be limitted;

  2. Which are made at the enterprises of public sector of economy;

  3. Which are consumed by the state enterprises and the organizations;

  4. All answers are not true;

  5. Which are made at the enterprises of a private sector of economy.

9. Limiting utility is:

  1. Utility which receives from consumption of additional unit of the blessing;

  2. Maximum level of utility which the consumer wishes to receive;

  3. Maximum level of utility which it is possible to reach at an expenditure of the given sum of money;

  4. The maximal utility which can be received at consumption of the given quantity of the blessing;

  5. All answers are incorrect.

10. The general utility is:

  1. Utility level, reaching at consumption of the given volume of the blessing;

  2. The sum all possible ways of use on the given blessing;

  3. Level of utilities on which the consumer aspires to leave;

  4. Utility level above which to the consumer its income does not allow to rise;

  5. There is no true answer.

11. Properties of a product to satisfy industrial, public, personal or other need of people refers to:

  1. In consumer cost;

  2. Exchange value;

  3. In market cost;

  4. The cost price;

  5. In public cost.

12. The social activities concluded in the goods are:

  1. Cost of the goods;

  2. Consumer cost;

  3. Abstract work;

  4. Exchange value;

  5. The price.

13. Manufacture of products not for the consumption, and for exchange, sale:

  1. Commodity manufacture;

  2. Simple reproduction;

  3. The expanded manufacture;

  4. Social production;

  5. Natural manufacture.

14. The quantitative attitude, a proportion in which the various goods exchange against each other: