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Файл:Шпаргалки / Шпоры по маркетингу для телефона / 43
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$8@<0 @5H05B :0:CN @>;L 4>;6=0 83@0BL F5=0: 0:B82=CN 8;8 ?0AA82=CN. 1 . :B82=0O AB@0B538O F5=K - F5=0 A8;L=> 2;8O5B =0 A?@>A B>20@0. 0) AB@0B538O 2KA>:8E F5= 8;8 AB@0B538O A=OB8O A;82>: ?@54CA<0B@8205B F5=K 7=0G8B5;L=> 2KH5 ?@>872>4AB25==KE 70B@0B, 0 ?>B>< ?>AB5?5==>5 A=865=85 F5=. -B0 AB@0B538O >15A?5G8205B 1KAB@CN >:C?05<>ABL 2;>65==KE 70B@0B. #A;>28O 4;O ?@8<5=5=8O AB@0B5388: 1 ) 2KA>:89 C@>25=L B5:CI53> A?@>A0; 2 ) =5?@82;5:0B5;L=>ABL 2KA>:>9 F5=K 4;O :>=:C@5=B>2 8;8 >BACBAB285 :>=:C@5=B>2; 3 ) :>340 ?>:C?0B5;L 2>A?@8=8<05B 2KA>:CN F5=C :0: A2845B5;LAB2> 2KA>:>3> :0G5AB20 B>20@0; 4 ) =87:89 C@>25=L 8745@65: <5;:>A5@89=>3> ?@>872>4AB20. @8 A=865=88 F5=: 1 ) =54>3@C65==>ABL ?@>872>4AB20; 2 ) @50:F8O ?>B@518B5;O ?@8 A=865=88 F5=K ( =04> GB>1K ?>B@518B5;L =5 @5H8;, GB> :0G5AB2> ?@>4C:F88 C?0;>, 5A;8 F5=0 A=878;0AL) . 1) AB@0B538O =87:8E F5= 8;8 AB@0B538O ?@>@K20 =0 @K=>: ?@54CA<0B@8205B ?@>406C B>20@0, :>B>@K9 =5 70I8I5= ?0B5=B0<8 ?> =87:8< F5=0<, GB>1K 2KB5A=8BL :>=:C@5=B>2. KB5A=82 :>=:C@5=B>2, D8@<0 ?>2KH05B F5=C. !B@0B538O 8A?>;L7C5BAO, 5A;8 5ABL: 1 ) 2KA>:0O M;0AB8G=>ABL A?@>A0; 2 ) =5?@82;5:0B5;L=>ABL =87:8E F5= 4;O :>=:C@5=B>2; 3 ) A>:@0I5=85 8745@65: ?@>872>4AB20 8 A1KB0 ?@8 <0AA>2>< ?@>872>4AB25. 2 . 0AA82=0O F5=>20O AB@0B538O - F5=0 =5 2;8O5B =0 A?@>A B>20@0. !B@0B538O 48DD5@5=F8@>20==K9 F5=. $8@<0 CAB0=02;8205B H:0;C A:84>: 8 =04102>: : C@>2=N A@54=8E F5=. @8 8E CAB0=>2;5=88 CG8BK20NBAO @07;8G=K5 <>48D8:0F88 B>20@>2, 2@5<O ?@>4068, :>;8G5AB2> ?@>40==>3> B>20@0. MB> CAB0=02;8205BAO ?> :064>9 <0@:5 B>20@0. 40==0O ?>;8B8:0 ;81> ?>>I@O5B, ;81> =0:07K205B ?>:C?0B5;O. 0==0O AB@0B538O 8A?>;L7C5BAO: 0) ?@8 2KA>:> A53<5=B8@C5<>< @K=:5; 1) ?@8 2KA>:>< A?@>A5; 2) ?@8 =52>7<>6=>AB8 ?5@5?@>4068 B>20@0; 3) 5A;8 :>=:C@5=BK =5 <>3CB ?@>4020BL A2>8 B>20@K ?> =87:8< F5=0< 2 B5E A53<5=B0E, 345 D8@<0 ?@>405B ?> 2KA>:8<. 07=>284=>ABLN O2;O5BAO: 1 . AB@0B538O ;L3>B=KE F5=. 2 . AB@0B538O 48A:@8<8=0F8>==KE F5=. 3 . AB@0B538O 548=KE F5=. 4 . AB@0B538O M;0AB8G=KE F5=. 5 . AB@0B538O AB018;L=KE, =587<5==KE F5=. 6 . AB@0B538O <5=ONI8EAO F5= 7028A8<>ABL F5= >B D0:B>@>2: 0) >B A8BC0F88 =0 @K=:5; 1) >B A?@>A0 ?>B@518B5;O; 2) >B 8745@65: ?@>872>4AB20; 3) >B >1J5<0 ?@>406 A0<>9 D8@<K. 7 . AB@0B538O :>=:C@5=B=KE F5= A2O70=0 A ?@>2545=85< 03@5AA82=>9 ?>;8B8:8. 8 . AB@0B538O ?@5AB86=KE F5=. 9 . AB@0B538O =5>:@C3;5==KE F5=. 1 0 . AB@0B538O F5= <0AA>2KE 70:C?>:. 1 1 . ?0AA82=0O F5=>20O AB@0B538O. B>@3>2;5 F5=>2K5 AB@0B5388 8A?>;L7CNBAO :0: :><18=8@CNI85.
$8@<0 @5H05B :0:CN @>;L 4>;6=0 83@0BL F5=0: 0:B82=CN 8;8 ?0AA82=CN. 1 . :B82=0O AB@0B538O F5=K - F5=0 A8;L=> 2;8O5B =0 A?@>A B>20@0. 0) AB@0B538O 2KA>:8E F5= 8;8 AB@0B538O A=OB8O A;82>: ?@54CA<0B@8205B F5=K 7=0G8B5;L=> 2KH5 ?@>872>4AB25==KE 70B@0B, 0 ?>B>< ?>AB5?5==>5 A=865=85 F5=. -B0 AB@0B538O >15A?5G8205B 1KAB@CN >:C?05<>ABL 2;>65==KE 70B@0B. #A;>28O 4;O ?@8<5=5=8O AB@0B5388: 1 ) 2KA>:89 C@>25=L B5:CI53> A?@>A0; 2 ) =5?@82;5:0B5;L=>ABL 2KA>:>9 F5=K 4;O :>=:C@5=B>2 8;8 >BACBAB285 :>=:C@5=B>2; 3 ) :>340 ?>:C?0B5;L 2>A?@8=8<05B 2KA>:CN F5=C :0: A2845B5;LAB2> 2KA>:>3> :0G5AB20 B>20@0; 4 ) =87:89 C@>25=L 8745@65: <5;:>A5@89=>3> ?@>872>4AB20. @8 A=865=88 F5=: 1 ) =54>3@C65==>ABL ?@>872>4AB20; 2 ) @50:F8O ?>B@518B5;O ?@8 A=865=88 F5=K ( =04> GB>1K ?>B@518B5;L =5 @5H8;, GB> :0G5AB2> ?@>4C:F88 C?0;>, 5A;8 F5=0 A=878;0AL) . 1) AB@0B538O =87:8E F5= 8;8 AB@0B538O ?@>@K20 =0 @K=>: ?@54CA<0B@8205B ?@>406C B>20@0, :>B>@K9 =5 70I8I5= ?0B5=B0<8 ?> =87:8< F5=0<, GB>1K 2KB5A=8BL :>=:C@5=B>2. KB5A=82 :>=:C@5=B>2, D8@<0 ?>2KH05B F5=C. !B@0B538O 8A?>;L7C5BAO, 5A;8 5ABL: 1 ) 2KA>:0O M;0AB8G=>ABL A?@>A0; 2 ) =5?@82;5:0B5;L=>ABL =87:8E F5= 4;O :>=:C@5=B>2; 3 ) A>:@0I5=85 8745@65: ?@>872>4AB20 8 A1KB0 ?@8 <0AA>2>< ?@>872>4AB25. 2 . 0AA82=0O F5=>20O AB@0B538O - F5=0 =5 2;8O5B =0 A?@>A B>20@0. !B@0B538O 48DD5@5=F8@>20==K9 F5=. $8@<0 CAB0=02;8205B H:0;C A:84>: 8 =04102>: : C@>2=N A@54=8E F5=. @8 8E CAB0=>2;5=88 CG8BK20NBAO @07;8G=K5 <>48D8:0F88 B>20@>2, 2@5<O ?@>4068, :>;8G5AB2> ?@>40==>3> B>20@0. MB> CAB0=02;8205BAO ?> :064>9 <0@:5 B>20@0. 40==0O ?>;8B8:0 ;81> ?>>I@O5B, ;81> =0:07K205B ?>:C?0B5;O. 0==0O AB@0B538O 8A?>;L7C5BAO: 0) ?@8 2KA>:> A53<5=B8@C5<>< @K=:5; 1) ?@8 2KA>:>< A?@>A5; 2) ?@8 =52>7<>6=>AB8 ?5@5?@>4068 B>20@0; 3) 5A;8 :>=:C@5=BK =5 <>3CB ?@>4020BL A2>8 B>20@K ?> =87:8< F5=0< 2 B5E A53<5=B0E, 345 D8@<0 ?@>405B ?> 2KA>:8<. 07=>284=>ABLN O2;O5BAO: 1 . AB@0B538O ;L3>B=KE F5=. 2 . AB@0B538O 48A:@8<8=0F8>==KE F5=. 3 . AB@0B538O 548=KE F5=. 4 . AB@0B538O M;0AB8G=KE F5=. 5 . AB@0B538O AB018;L=KE, =587<5==KE F5=. 6 . AB@0B538O <5=ONI8EAO F5= 7028A8<>ABL F5= >B D0:B>@>2: 0) >B A8BC0F88 =0 @K=:5; 1) >B A?@>A0 ?>B@518B5;O; 2) >B 8745@65: ?@>872>4AB20; 3) >B >1J5<0 ?@>406 A0<>9 D8@<K. 7 . AB@0B538O :>=:C@5=B=KE F5= A2O70=0 A ?@>2545=85< 03@5AA82=>9 ?>;8B8:8. 8 . AB@0B538O ?@5AB86=KE F5=. 9 . AB@0B538O =5>:@C3;5==KE F5=. 1 0 . AB@0B538O F5= <0AA>2KE 70:C?>:. 1 1 . ?0AA82=0O F5=>20O AB@0B538O. B>@3>2;5 F5=>2K5 AB@0B5388 8A?>;L7CNBAO :0: :><18=8@CNI85.
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