Добавил:
GEN
Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз:
Предмет:
Файл:Шпаргалки / Шпоры по маркетингу для телефона / 5
.txt яю!5 040G8 8 DC=:F88 <0@:5B8=30 K1@0BL 7040G8
0@:5B8=3- 284 G5;>25G5A:>9 45OB5;L=>AB8, =0?@02;5==>9 =0 C4>2;5B2>@5=85 =C64 8 ?>B@51=>AB59 ?>A@54AB2>< >1<5=0. "5@<8= <0@:5B8=3 ?@>8AE>48B >B 0=3;89A:>3> m a r k e t ( @K=>:) 8 >7=0G05B 45OB5;L=>ABL 2 AD5@5 @K=:0 A1KB0. ;02=>5 2 <0@:5B8=35 - 42C548=K9 8 2708<>4>?>;=ONI89 ?>4E>4. ! >4=>9 AB>@>=K, MB> BI0B5;L=>5 8 2A5AB>@>==55 8AA;54>20=85 @K=:0, A?@>A0, 70?@>A>2 8 ?>B@51=>AB59, >@85=B0F8O =0 =8E ?@>872>4AB20, 04@5A=>ABL 2K?CA:05<>9 ?@>4C:F88. ! 4@C3>9 - 0:B82=>5 2>7459AB285 =0 @K=>: 8 ACI5AB2CNI89 A?@>A, =0 D>@<8@>20=85 ?>B@51=>AB59 8 ?>:C?0B5;LA:8E ?@54?>GB5=89. AB@0=0E A @0728B>9 @K=>G=>9 M:>=><8:>9 ?>:C?0B5;LA:85 ?@54?>GB5=8O O2;ONBAO 3;02=>9 4286CI59 A8;>9 A>7840B5;L=>3> B@C40. -B> >?@545;5=85 >?8@05BAO =0 A;54CNI85 >A=>2=K5 ?>=OB8O: >A=>25 <0@:5B8=30 ;568B 845O G5;>25G5A:8E =C64. C64K ;N459 @07=>>1@07=K 8 A;>6=K: 8 D878>;>38G5A:85 =C64K 2 ?8I5, B5?;5, 157>?0A=>AB8, 8 A>F80;L=K5 =C64K 2 4CE>2=>9 1;87>AB8, 2;8O=88 8 ?@82O70==>AB8, 8 ;8G=K5 =C64K 2 7=0=8OE 8 A0<>2K@065=88. =8 =5 D>@<8@CNBAO 8A:CAAB25==>, 0 8AE>4OB 87 A0<>9 ?@8@>4K G5;>25:0. A;8 =C640 =5 C4>2;5B2>@5=0, B> G5;>25: GC2AB2C5B A51O >1574>;5==K< 8 =5AG0AB=K<. G5< 1>;LH55 7=0G5=85 8<55B 4;O =53> B0 8;8 8=0O =C640, B5< 3;C165 >= ?5@568205B >BACBAB285 2>7<>6=>AB8 C4>2;5B2>@8BL 55. 5C4>2;5B2>@5==K9 G5;>25: A45;05B >4=> 87 42CE: ;81> =0G=5B 8A:0BL >1J5:B, A?>A>1=K9 C4>2;5B2>@8BL 53> =C64C, ;81> ?>?KB0BLAO MBC =C64C 703;CH8BL. :0G5AB25 F5;59 <0@:5B8=3>2>9 45OB5;L=>AB8 2K42830NBAO B0:85, :0: 4>AB865=85 <0:A8<0;L=>9 ?>B@518B5;LA:>9 C4>2;5B2>@5==>AB8, ?@54>AB02;5=85 ?>B@518B5;O< <0:A8<0;L=> H8@>:>3> 2K1>@0, <0:A8<0;L=>5 ?>2KH5=85 :0G5AB20 687=8. &5;L A45;0BL CA8;8O ?> A1KBC =5=C6=K<8. 3> F5;L B0: E>@>H> ?>7=0BL 8 ?>=OBL :;85=B0, GB> B>20@ 8;8 CA;C30 1C4CB B>G=> ?>4E>48BL :;85=BC 8 ?@>4020BL A51O 0<88. MB> 284 G5;>25G5A:>9 45OB5;L=>AB8 =0?@02;5==K9 =0 C4>2;5B2>@5=85 =C64 8 ?>B@51=>AB59 ?> A@54AB20< >1<5=0 B>20@>2, >1;040NI8E F5==>ABLN. AE>4=>9 84559 ;560I59 2 >A=>25 O2;- AO 845O G5;>25G5A:8E =C64. C640 MB> GC2AB20 >ICI05<>9 G5;>< =5E20B:8 G53>- ;81>. 2 - >9 8AE>4=>9 84559 O2;- AO 845O G5;>25G5A:8E ?>B@51=>AB59. >B@51=>ABL MB> =C640 ?@8=O2H0O A?5F8D8G5A:CN D>@<C 2 A>>B25BAB288 A :C;LBC@=K< C@>2=5< 8 ;8G=>ABLN 8=482840. 'B>1K ?@>8725AB8 B>20@ =C6=>: ?@>872>4AB2>, D8=0=AK, ?5@A>=0;, A1KB, ?>B@518B5;L. $C=:F88 <0@:5B8=3>2>9 45OB5;L=>AB8. $C=:F88 <0@:5B8=30 MB> 2708<>A2O70==K9 :><?;5:A 459AB289 8;8 284>2 45OB5;L=>AB8: 1 . =0;87 2=CB@5==59 8 2=5H=59 A@54K, 2 :>B>@>9 459AB2C5B ?@54?@8OB85. 2 . =0;87 @K=:>2. 3 . =0;87 ?>B@518B5;59 8 8E ?>:C?0B5;LA:>3> ?>2545=8O. 4 . =0;87 :>=:C@5=B>2 8 :>=:C@5=F88. 5 . 7CG5=85 B>20@>2. ( -B8 5 DC=:F89 >B=>AOBAO : <0@:5B8=3>2><C 8AA;54>20=8N) . 6 . $>@<8@>20=85 :>=F5?F89 =>2>3> B>20@0. 7 . ;0=8@>20=85 @07@01>B:8 ?@- 20 B>20@0 =0 >A=>25 <0@:5B8=3>2>3> 8AA;54>20=8O. 8 . ;0=8@>20=85 B>20@>42865=8O, A1KB0 8 A5@28A0. 9 . $>@<8@>20=85 A?@>A0 8 AB8<C;8@>20=85 A1KB0 ( $!!"!) . 1 0 . $>@<8@>20=85 8 @50;870F8O F5=>2>9 ?>;8B8:8. 1 1 . 07@01>B:0 8 @50;870F8O <0@:5B8=3>2>9 ?@>3@0<<K. 1 2 . =D>@<0F8>==>5 >15A?5G5=85 <0@:5B8=30. 1 3 . #?@02;5=85 <0@:5B8=3>< ( ?;0=8@>20=85, @50;870F8O 8 :>=B@>;L 70 <5@>?@8OB8O<8 <0@:5B8=30 A >F5=:>9 @8A:0, ?@81K;59, MDD5:B82=>AB8) .
0@:5B8=3- 284 G5;>25G5A:>9 45OB5;L=>AB8, =0?@02;5==>9 =0 C4>2;5B2>@5=85 =C64 8 ?>B@51=>AB59 ?>A@54AB2>< >1<5=0. "5@<8= <0@:5B8=3 ?@>8AE>48B >B 0=3;89A:>3> m a r k e t ( @K=>:) 8 >7=0G05B 45OB5;L=>ABL 2 AD5@5 @K=:0 A1KB0. ;02=>5 2 <0@:5B8=35 - 42C548=K9 8 2708<>4>?>;=ONI89 ?>4E>4. ! >4=>9 AB>@>=K, MB> BI0B5;L=>5 8 2A5AB>@>==55 8AA;54>20=85 @K=:0, A?@>A0, 70?@>A>2 8 ?>B@51=>AB59, >@85=B0F8O =0 =8E ?@>872>4AB20, 04@5A=>ABL 2K?CA:05<>9 ?@>4C:F88. ! 4@C3>9 - 0:B82=>5 2>7459AB285 =0 @K=>: 8 ACI5AB2CNI89 A?@>A, =0 D>@<8@>20=85 ?>B@51=>AB59 8 ?>:C?0B5;LA:8E ?@54?>GB5=89. AB@0=0E A @0728B>9 @K=>G=>9 M:>=><8:>9 ?>:C?0B5;LA:85 ?@54?>GB5=8O O2;ONBAO 3;02=>9 4286CI59 A8;>9 A>7840B5;L=>3> B@C40. -B> >?@545;5=85 >?8@05BAO =0 A;54CNI85 >A=>2=K5 ?>=OB8O: >A=>25 <0@:5B8=30 ;568B 845O G5;>25G5A:8E =C64. C64K ;N459 @07=>>1@07=K 8 A;>6=K: 8 D878>;>38G5A:85 =C64K 2 ?8I5, B5?;5, 157>?0A=>AB8, 8 A>F80;L=K5 =C64K 2 4CE>2=>9 1;87>AB8, 2;8O=88 8 ?@82O70==>AB8, 8 ;8G=K5 =C64K 2 7=0=8OE 8 A0<>2K@065=88. =8 =5 D>@<8@CNBAO 8A:CAAB25==>, 0 8AE>4OB 87 A0<>9 ?@8@>4K G5;>25:0. A;8 =C640 =5 C4>2;5B2>@5=0, B> G5;>25: GC2AB2C5B A51O >1574>;5==K< 8 =5AG0AB=K<. G5< 1>;LH55 7=0G5=85 8<55B 4;O =53> B0 8;8 8=0O =C640, B5< 3;C165 >= ?5@568205B >BACBAB285 2>7<>6=>AB8 C4>2;5B2>@8BL 55. 5C4>2;5B2>@5==K9 G5;>25: A45;05B >4=> 87 42CE: ;81> =0G=5B 8A:0BL >1J5:B, A?>A>1=K9 C4>2;5B2>@8BL 53> =C64C, ;81> ?>?KB0BLAO MBC =C64C 703;CH8BL. :0G5AB25 F5;59 <0@:5B8=3>2>9 45OB5;L=>AB8 2K42830NBAO B0:85, :0: 4>AB865=85 <0:A8<0;L=>9 ?>B@518B5;LA:>9 C4>2;5B2>@5==>AB8, ?@54>AB02;5=85 ?>B@518B5;O< <0:A8<0;L=> H8@>:>3> 2K1>@0, <0:A8<0;L=>5 ?>2KH5=85 :0G5AB20 687=8. &5;L A45;0BL CA8;8O ?> A1KBC =5=C6=K<8. 3> F5;L B0: E>@>H> ?>7=0BL 8 ?>=OBL :;85=B0, GB> B>20@ 8;8 CA;C30 1C4CB B>G=> ?>4E>48BL :;85=BC 8 ?@>4020BL A51O 0<88. MB> 284 G5;>25G5A:>9 45OB5;L=>AB8 =0?@02;5==K9 =0 C4>2;5B2>@5=85 =C64 8 ?>B@51=>AB59 ?> A@54AB20< >1<5=0 B>20@>2, >1;040NI8E F5==>ABLN. AE>4=>9 84559 ;560I59 2 >A=>25 O2;- AO 845O G5;>25G5A:8E =C64. C640 MB> GC2AB20 >ICI05<>9 G5;>< =5E20B:8 G53>- ;81>. 2 - >9 8AE>4=>9 84559 O2;- AO 845O G5;>25G5A:8E ?>B@51=>AB59. >B@51=>ABL MB> =C640 ?@8=O2H0O A?5F8D8G5A:CN D>@<C 2 A>>B25BAB288 A :C;LBC@=K< C@>2=5< 8 ;8G=>ABLN 8=482840. 'B>1K ?@>8725AB8 B>20@ =C6=>: ?@>872>4AB2>, D8=0=AK, ?5@A>=0;, A1KB, ?>B@518B5;L. $C=:F88 <0@:5B8=3>2>9 45OB5;L=>AB8. $C=:F88 <0@:5B8=30 MB> 2708<>A2O70==K9 :><?;5:A 459AB289 8;8 284>2 45OB5;L=>AB8: 1 . =0;87 2=CB@5==59 8 2=5H=59 A@54K, 2 :>B>@>9 459AB2C5B ?@54?@8OB85. 2 . =0;87 @K=:>2. 3 . =0;87 ?>B@518B5;59 8 8E ?>:C?0B5;LA:>3> ?>2545=8O. 4 . =0;87 :>=:C@5=B>2 8 :>=:C@5=F88. 5 . 7CG5=85 B>20@>2. ( -B8 5 DC=:F89 >B=>AOBAO : <0@:5B8=3>2><C 8AA;54>20=8N) . 6 . $>@<8@>20=85 :>=F5?F89 =>2>3> B>20@0. 7 . ;0=8@>20=85 @07@01>B:8 ?@- 20 B>20@0 =0 >A=>25 <0@:5B8=3>2>3> 8AA;54>20=8O. 8 . ;0=8@>20=85 B>20@>42865=8O, A1KB0 8 A5@28A0. 9 . $>@<8@>20=85 A?@>A0 8 AB8<C;8@>20=85 A1KB0 ( $!!"!) . 1 0 . $>@<8@>20=85 8 @50;870F8O F5=>2>9 ?>;8B8:8. 1 1 . 07@01>B:0 8 @50;870F8O <0@:5B8=3>2>9 ?@>3@0<<K. 1 2 . =D>@<0F8>==>5 >15A?5G5=85 <0@:5B8=30. 1 3 . #?@02;5=85 <0@:5B8=3>< ( ?;0=8@>20=85, @50;870F8O 8 :>=B@>;L 70 <5@>?@8OB8O<8 <0@:5B8=30 A >F5=:>9 @8A:0, ?@81K;59, MDD5:B82=>AB8) .
Соседние файлы в папке Шпоры по маркетингу для телефона