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  1. Make a list of 5-10 questions and discuss in pairs.

Reading 1

Pre-reading activities

  1. Answer the following questions

  • Do you know the history of multimedia?

  • What types of multimedia do people used in the past?

  • How multimedia affects our lives and how will develop in the future?

While-reading activities

  1. Read the text about the history of the term “multimedia” and translate unknown words.

The term multimedia was coined by singer and artist Bob Goldstein (later 'Bobb Goldsteinn') to promote the July 1966 opening of his "LightWorks at L'Oursin" show at Southampton, Long Island. Goldstein was perhaps aware of a British artist named Dick Higgins, who had two years previously discussed a new approach to art-making he called "intermedia."

On August 10, 1966, Richard Albarino of Variety borrowed the terminology, reporting: "Brainchild of song scribe-comic Bob ('Washington Square') Goldstein, the 'Lightworks' is the latest multi-media music-cum-visuals to debut as discothèque fare." Two years later, in 1968, the term "multimedia" was re-appropriated to describe the work of a political consultant, David Sawyer, the husband of Iris Sawyer—one of Goldstein’s producers at L’Oursin.

In the intervening forty years, the word has taken on different meanings. In the late 1970s, the term referred to presentations consisting of multi-projector slide shows timed to an audio track. However, by the 1990s 'multimedia' took on its current meaning.

In the 1993 first edition of McGraw-Hill’s Multimedia: Making It Work, Tay Vaughan declared “Multimedia is any combination of text, graphic art, sound, animation, and video that is delivered by computer. When you allow the user – the viewer of the project – to control what and when these elements are delivered, it is interactive multimedia. When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.”

The German language society, Gesellschaft für deutsche Sprache, decided to recognize the word's significance and ubiquitousness in the 1990s by awarding it the title of 'Word of the Year' in 1995. The institute summed up its rationale by stating "[Multimedia] has become a central word in the wonderful new media world"

In common usage, multimedia refers to an electronically delivered combination of media including video, still images, audio, text in such a way that can be accessed interactively. Much of the content on the web today falls within this definition as understood by millions. Some computers which were marketed in the 1990s were called "multimedia" computers because they incorporated a CD-ROM drive, which allowed for the delivery of several hundred megabytes of video, picture, and audio data. That era saw also a boost in the production of educational multimedia CD-ROMs.

Post-reading activities

  1. Make a list of questions according to the text and discuss the questions in pairs.

Speaking

  1. Students should organize a B2B meeting (business-to-business) making up a situation at XVII International automobile and accessories exhibition “Autoshow 2015”. Student A should be a moderator of this meeting, students B – interpreter, student C – CEO of Tesla Motors,

student D - Chairman of the Board of Directors and Shareholder of JSC “Allur Group of Companies”.

Moderator:

Interpreter:

CEO of Tesla Motors: Elon Musk

Chairman of the Board of Directors and Shareholder of JSC “Allur Group of Companies”:

  1. You are Elon Musk. You are an engineer, entrepreneur and philanthropist who is known for co-founding PayPal, SpaceX and Tesla Motors. Currently you are the CEO and CTO of SpaceX, CEO and Product Architect of Tesla Motors and Chairman of SolarCity. You are known for creating the first viable production electric car of the modern era (Tesla Roadster), for designing a private successor to the Space Shuttle (F9/Dragon) and creating the world's largest Internet payment system (PayPal). You think that in near future everyone will be driving electric cars, and there will be no gas stations. You came to this meeting to promote your electric cars made by Tesla company. Moreover you want to participate in EXPO-2017 International Exhibition. There you will present your electric vehicles.

  1. You are the Chairman of the Board of Directors and Shareholder of JSC “Allur Group of Companies”. You want to create a national brand of car based on electric cars production. You understand that this is a know-how which meets requirements of the modern world and is a solution for ecological issues. You know that lithium battery is a fundamental component of an electric car. Recently you have found out that Singaporean scientists almost reduced the battery charge time to only 10 minutes. This becomes a solution for a long battery charge issue: a driver cannot wait for 40 minutes to charge a battery. Today you came to this meeting to talk with Elon Musk who created the first Tesla car that functions by electric engine. You want him to become your strategic partner, you would your best to make him cooperate with you.

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