11. Cultures
Culture
is the ideas, beliefs, and customs that are shared and accepted by
people in a society, company. Be prepared for important cultural and
language difficulties. Trade on personal contact
at a senior
level. This is more important than trading on price. Patience pays
dividends. It
may take several visits before an order
comes through. Avoid middlemen so as to speed delivery. Quote in
local currency. Your bank should be able to help you; if it cannot,
change banks. There are wide variations in dialect, climate and
culture. You may need a different distributor and
interpreter in different places. Emphasize
your product's country
of origin. Develop
your intuition. Offer
gifts.
