- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions and word-combinations:
- •X. Inform the group about your activities and find out if he or she does the same:
- •XI. Express doubt concerning the truth of the following statements:
- •XII. Ask about the following as in the model:
- •XIII. Translate info English:
- •XIV. Communicative situations:
- •I. Read and memorize following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •IX. Make your own dialogue using the following words, expressions and word-combinations:
- •X. Open the brackets using the Present Indefinite Tense in the Passive Voice:
- •XI. Read and change the sentences according to the model:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •III. Fill in the blanks with appropriate words:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following words, expressions and words-combinations:
- •X. Refer the following statements to the past:
- •XI. Ask questions to which the following statements are answers:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •Vei. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following words, expressions and word-combinations:
- •X. Express the following in the Passive Voice:
- •XI. Ask questions to the following sentences:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following exp ressions:
- •X. Inform the group about the future activites or states:
- •XI. Ask for confirmations of the truth of the following statements:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following exp ressions:
- •X. Make the following sentences passive:
- •XI. Translate the verbs in brackets in English using them in the necessary tense-form:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and) translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using Hie following expressions:
- •X. Put questions to the italicized words:
- •XI. Replace the infinitives in brackets by the Present Continuous Tense (the Active Voice):
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the fallowing words, word- combinations and word-groups:
- •II. Give English equivalents to the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following sentences using the Passive Voice according to the model:
- •XI. Replace the infinitives in brackets by the Present Continuous Tense (the Passive Voice):
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Put the infinitives in brackets in the Past Continuous Tense:
- •XII. Translate into English using the Past Continuous Tense (the Active Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •XI. Ask when and w/iaf-quesfions using the Passive Voice:
- •XII. Translate into English using the Past Continuous Tense (the Passive Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •VI. Define the terms:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •XI. Change the following sentences from direct into indirect speech:
- •XII. Translate into English using the Future Continuous Tense (the Active Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Transform the negative form of the Present Continuous Tense into the affirmative form of the Present Perfect Tense (the Active Voice):
- •XI. Put the infinitives in brackets in the Present Perfect Tense (the Active Voice):
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •XI. Ask when and w/rere-questions using the Passive Voice:
- •XII. Translate into English, using the Present Perfect Tense (the Passive Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •X. Change from direct into indirect speech:
- •XI. Ask questions as in the model:
- •XII. Translate into English using the Past Perfect Tense (the Active Voice):
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill In the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Make up one complex sentence according to the mo del:
- •XI. Make the following sentences passive:
- •XII. Translate info English:
- •XIII. Communicative situations:
- •II. Give English equivalents of the following:
- •I. Read and memorize the following words, word' combinations and word-groups:
- •IV. Read and translate the text;
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII, Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following sentences using the Future Perfect Tense (the Passive Voice):
- •XI. Use the verbs in brackets in the Future Perfect Tense (the Passive Voice):
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Combine the given two sentences into one using the Present Perfect Continuous Tense:
- •XI. Complete the following sentences as in the model:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Complete the following sentences as in the model using the Past Perfect Continuous Tense:
- •XI. Ask questions to which the following statements are answers:
- •XII. Translate into English:
- •XIII. Communicative situation:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •XI. Change the verbs in the principle clause into the Past Indefinite Tense and make all the necessary changes in the subordinate clause:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Answer the following questions as in the models:
- •Xl Change the following sentences using the Present Subjunctive II and the Conditional Mood:
- •XII. Translate into English using the Conditional Mood:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-qroups:
- •II. Give English equivalents of the following:
- •IV. Read and translate the text:
- •IX. Make up your own dialogue using the following expressions:
- •Xl Paraphrase the sentences as in the model:
- •XII. Translate into English using Subjunctive I:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •XI. Paraphrase the following sentences:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Paraphrase the sentences using Subjunctive II as in the model:
- •XI. Complete the following sentences:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •111. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read) and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Replace the attributive clauses by the Infinitive:
- •XI. Make sentences with seem and appear according to the model:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up youp own dialogue using the following expressions and word-combinations:
- •X. Combine the given two sentences into one using the Objective Infinitive Complex:
- •XI. Change the following complex sentences into simple ones using the Objective Infinitive Complex:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the following terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following sentences into simple ones using the Subjective Infinitive Complex:
- •XI. Change the sentences according to the model:
- •XII. Translate into English:
- •XIII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following sentences using participle phrases instead of the subordinate clauses:
- •XI. Translate into English using Participle I, Participle II where it is necessary:
- •XII. Communicative situations:
- •I. Read and memorize the following words, word-combinations and word-groups:
- •111. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following complex sentences into simple ones using the Objective Participle Complex:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks with appropriate words:
- •IV. Read and translate the text:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change the following complex sentences into simple ones using the Absolute Participle Complex:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks wffh appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate into English:
- •VIII. Read and dramatize the following dialogue:
- •IX. Make up your own dialogue using the following expressions:
- •X. Change these sentences according to the models:
- •XII. Communicative situations:
- •I. Read and memorize the following words, word- combinations and word-groups:
- •II. Give English equivalents of the following:
- •III. Fill in the blanks wffh appropriate words:
- •IV. Read and translate the text:
- •V. Answer the following questions:
- •VI. Define the terms:
- •VII. Translate info English:
- •VIII. Read and dramatize the following dialogue:
- •X. Change the following sentences according to the models:
- •Vocabulary
XI. Replace the infinitives in brackets by the Present Continuous Tense (the Active Voice):
1. What (to do) he now? He (to bring) the price of this commodity down to the point where most families can afford it. 2. Look! The new device (to break) the operation into 30 steps performed by individual workers. 3. Everyone who (to look for) work can find a job. 4. Studying the time and resources that go into production, you (to analyze) productivity. 5. Employers (to employ) the optimum number of workers.
XII. Translate into English:
1. y u,hx perioHax KinbKicTb npoAyKujf renep 3pocTae ujbma-we 3a KinbKicTb HaceneHHn. 2. BiH 3HaiiAe Te, mo wyKae pjw e(J)eKTkBHoro BMKopMCTaHHfi o6naflHaHHSi. 3. flnpeKTOpn ko-MepuiMHux dpipM BMKopMCTOByioTb KaniTan i po6ony cnnyr lu,o6 waKCMManbHo hiabhimmth npoflyKTHBHicib npauj. 4. OnTOBi top-roBU,i Ta BMpo6HMKk CKopo^yiOTb KinbKicTb Toeapia i pisem.
BMpo6HMU,TBa, mo6 3HM3MTM UIMM. 5. BoHM 3HM>KyK)Tb TBepA'
ujmm 3a oflnHMU,K> TOBapy, ocKinbKw BiinycK npoAyKu.fi' 3pocrae.
XIII. Communicative situations:
1. Despite the tremendous gains in productivity in the United States in recent decades, the rate of increase has been declining. Discuss how each of the trends described below has affected productivity.
52
53
market
price 7
55
High energy costs have shifted funds investment in research and development to exploration for new energy sources.
Although they may be necessary to protect the health and safety of the people, government regulations tend to increase production costs.
The growth in the numbers of young and inexperienced workers has reduced productivity in some industries.
2. Do you agree or disagree with the following statements on ways to improve productivity? Discuss these statements.
Government can help to improve productivity by providing more money for medical research, the space program, and research in other highly technical areas rather than for education and other human services.
Business can improve productivity by investing in new machines and other equipment and by reducing its marketing efforts — even if profits decline for a time.
Labor can help improve productivity by agreeing to accept lower wages.
Government can help improve productivity by reducing or eliminating taxes on capital gains.
Government can help improve productivity by eliminating rules and regulations about safety and pollution.
if workers were involved in making decisions, they would try harder to increase productivity.
3. Identify which of the aFour P's of Marketinga the businesses in the following situations used or ignored. Explain your reasoning.
Ford produced the Edsel, a large heavy automobile, when the public was more interested in smaller, sportier cars.
Ford emphasizes «qua!ify» in the advertising campaigns.
Jose has always wanted to own and operate a Mexican restaurant. He is excited because he can get a good deal on a building with all the stoves, ovens, refrigerators and other things he needs. The building has housed four different restaurants in the last two years.
Jose made sure he put a large «Under New Managements sign in front of his new restaurant.
Coca Cola attempted to replace its traditional cola with a new, sweeter version.
Most soft drink bottlers now provide diet and caffeine-free drinks.
54
Lesson 8
HOW FIRMS COMPETE
