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  1. Complete the table with word families.

Verb

Noun

Person

share

shareholder

compete

competition

advertising

advertisement

advertiser

promote

promoter

supply

  1. In each set of words, cross out the word that does not have a similar meaning to the first. Compare your answers with another student. Discuss why the words are similar.

1. share part portion dividend

2. huge gigantic smart large

3. meet enter satisfy fulfill

4. conduct carry on do run

5. enhance improve increase deteriorate

6. raise decrease lift increase

7. lack shortage quantity scarcity

8. rare usual scarce infrequent

10. compete rival contest accord

11. require satisfy demand call for

12. include omit contain involve

13. match agree meet resemble.

VI. You can talk about the people or organizations who buy particular goods or services as the market for them, as in the “car market”, “the market for financial services”, etc. Buyers and sellers of particular goods and services in a place, or those that might buy them, form a market.

If a company:

enters

penetrates

it starts selling there for the first time.

abandons

gets out of

leaves

it stops selling there.

dominates

a market

it is the most important company selling there.

corners

monopolizes

it is the only company selling there.

drives another company out of

it makes the other company leave the market, perhaps because it can no longer compete.

Choose the best word to fill each gap.

  1. We are well known in America, but now we want to ___ the European market.

A compete B entrance C penetrate

2. The world’s soft drinks market is ___ by Pepsi and Coca-Cola.

A dominated B segmented C shared

3. We were ___ out of business by the large supermarket chain.

A left B driven C abandoned

4. We bought out our only competitor so we could ___ the market in coffee.

A corner B front C edge

5. European films do not export well: European movies barely ___ the US market.

A abandon B corner C penetrate

6. In the 1970s, Kodak ___ the instant photography market, until then ___ by Polaroid.

A cornered B entered C left

D abandoned E dominated F penetrated

7. The Hunt brothers tried to fix silver prices and to ___ the silver market, ___ all competitors.

A corner B enter C leave

D entering E driving out F monopolizing

8. In the 1940s, MGM ___ the market on film musicals. But by the late 1950s, Warner Bros had also started buying film rights to musicals.

A abandoned B got out of C monopolized.

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