For information about the market and competitors

Current market conditions

The market of alternative energy in our country and in the region, in particular only

becomes the object of a deep application and formation of business environment One of the priority directions of development of electric power industry and solving of environmental problems of Kazakhstan is the use of renewable energy resources. According to expert estimates, the potential of renewable energy resources (hydro, wind and solar energy) in Kazakhstan is very significant. For the territory of Kazakhstan, the most promising the following types of renewable energy: wind power; small hydropower plants; solar installations for the production of heat and electricity.

According to experts, Kazakhstan's wind power potential is estimated at 929 billion kWh. electricity per year. Studies conducted in the framework of the joint with the United Nations Development Programme (hereinafter - UNDP) project on wind energy, showed the presence of a good wind and climate conditions for the construction of wind farms in Southern, Western, Northern and Central regions of Kazakhstan. The presence of free space in these areas allow to develop wind power to thousands of megawatts.

Projects combining several sources of renewable energy - hybrids are considered promising, but realized projects in this field in Kazakhstan at the moment there is no.

Trends and market forecasts

According to expert estimates, the potential of renewable energy resources

(Hydro, wind and solar energy) in Kazakhstan is very significant. The share of renewable energy in total electricity production in the Republic is 0.5%. According to the targets of the State Program of Forced Industrial-Innovative Development of the Republic of Kazakhstan (hereinafter - SPAIID), in 2014 the output volume of electricity generated by renewable energy sources should amount - 1 billion kWh per year, which amount to more than 1% of total electricity consumption. . At the same time, a strategic objective in the field of energy "On the Strategic Development Plan of the Republic of Kazakhstan till 2020" the share of alternative energy sources by 2020 will be more than 3% of total energy consumption.

Law provides for a number of measures to support renewable energy sources, including redundancy and priority in the allocation of land plots for the construction of renewable energy sources; obligations energy transmission companies by purchasing electricity generated from renewable energy sources; release

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Sole trader «Nuredinov» Solar Wind Tree.

renewable energy from paying for transport of electricity on grids; support for connecting objects by the use of renewable energy sources to the grid power transmission companies, provision of individuals and legal entities engaged in the design, construction and operation of renewable energy, investment preferences in accordance with the legislation of the Republic of Kazakhstan on investments.

Description of current and potential customers

Our potential customers are both private customers as well as representatives of state and business structures. In this case, the finished samples portable electricity generators samples needed for the presentation of their health and to attract investment in mass production.

Description companies competitors

Currently Kazakhstan does not have competitors of similar products, and the project will not be burdened by high competition. Familiar sources of energy we do not take into account, as competitors, because our project can be replaced in remote regions, where there are communication.

Prices of products and sales volumes

The price level is planned on the basis of costs and a small profit to the organizers of the project. However, the price obtained is slightly lower than the competition by generators from one source of energy. Performance: Solar Wind Tree power 10 W 20 units per month, Solar Wind Tree 500 W 5 units per month, Solar Wind Tree 5 kW 1 units per month. ready-generators Price: Solar Wind Tree power 10 W $150, Solar Wind Tree 1 kW $10 000, Solar Wind Tree 5 kW $100 000. Annual production capacity is designed for a period of 12 months a year.

		per month			in year
Price	Source of income	Quantity	$ USD	$ USD		$ USD
150	Solar Wind Tree 10 w	20	$3 000	240		$36 000
10 000	Solar Wind Tree 1 kW	5	$50 000	60		$600 000
100 000	Solar Wind Tree 5 kW	1	$100 000	12		$1 200 000
		26	$153 000	312		$1 836 000

The volume of services is calculated from the actual market opportunities and possibilities of our production.

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SWOT- the company's analysis of the situation on the market

Strengths:

Combined generator from two sources.

The demand generators in various industries.

The unique offer in the market.

Availability prices finished product.

Free niche, the lack of competition.

Weak sides:

The absence of its own production facilities.

Capabilities:

Expansion of sales geography and opening offices around the world.

Threats:

Force majeure circumstances.

Stricter requirements for business.

Strategic decisions on the "weaknesses" are related to obtaining experience in this business and to follow all requirements for this kind of activity. That is a demonstration of all customers of the advantages and high quality equipment.

Marketing strategy

Assessing the competitive advantage of our project, as the realization of opportunities

the use of wind and solar energy to produce electricity, we can talk about the high potential of such generators, because they are able to produce electricity virtually without interruption. In addition, our generators are produced in different versions for different needs. An important criterion for the entire project is a wide range of application generators, which will contribute to the development of infrastructure and improvement of the environment, even in the most remote of the "civilization" corners.

To promote the products of our project will need wide publicity possibilities of equipment and its capabilities in the application. Thanks to state support of innovative projects our production and project as a whole related to alternative energy will be able to secure a wider audience, which will strengthen the position of Kazakhstan in this sphere. At the same time, our project will be implemented for the society an important element of the exhibition EXPO-2017 to be held in Astana in 2017.

Sole trader «Nuredinov» Solar Wind Tree. 12