Контрольна робота № 1

Dealer Marketing Manager, Field Marketing

Become part of an exciting team with a mission to acquire, retain and grow revenue with pre-owned car dealer prospects and/or subscribers in the U.S. and Canada. 

Responsibilities

• Lead the development and implementation of rep tools and materials to be used during meetings, visits, online and over the phone to help communicate the CARFAX value proposition and to help achieve corporate goals and objectives.  Such tools include, but are not limited to, our rep iPad application, performance reporting for dealers, monthly dealer scorecard, etc.

• Provide support for various internal rep and dealer targeted events such as our regular field meetings, annual automotive conventions and other industry conferences, events and sponsorships.

• Develop rep training materials including FAQs, Talking Points, rollout overview documents, etc. on a variety of topics.

• Interact and communicate effectively with all levels of internal personnel and external stakeholders. Build consensus among multiple groups within the company.

Competencies/Core Characteristics

• Proven Leader – Must be able to take a leadership role within our Marketing efforts to help drive towards our goals and objectives.

• Strong Interpersonal Skills – Must be able to interact and communicate effectively with all levels within the company and build consensus.

• Project Management – Ability to effectively manage and coordinate multiple projects simultaneously within tight deadlines and a strict attention to detail.

• Analytical Skills – Ability to understand, track, analyze and use information to develop more effective marketing programmes.

Job Requirements 

• BA/BS in Marketing, Business, Communications or related field required. An MBA is preferred.

• Preferably 2 years experience in a direct marketing environment.

• Some overnight travel required – minimum of one trip per month.

Dear Mr. Diaz:

Your advertisement in the New York Times appealed to me for two reasons. You plan to open up a new branch of Saccharine Confections; I seek the opportunity to manage a newly-opened store. I am also interested in building my career in the food industry. Therefore, I have decided to submit my resume in application for the position of Store Manager.

My relevant experience includes three years as a candy chef for Sticky Sweets of Boston and my current position as assistant store manager of Licorice and Lollipops.

I look forward to discussing opportunities at Saccharine Confections with you. I will call you next week to make sure you have received my resume and to set up a mutually agreeable time for us to speak.

Yours truly,

Cosima Fenway

Cosima Fenway