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8. Прочитайте 4 абзац та дайте письмову відповідь на наступні запитання:

  1. What is the marketing effort directed toward in a strategy of concentration?

  2. What items are identified and selected in a strategy of differentiation?

  3. What is differentiated by car manufacturers; shampoo manufacturers?

Контрольна робота № 3

Варіант № 5

Факультет рекламного мистецтва

  1. Перепишіть наступні речення . Зазначте , які з речень є :

  1. виразом прохання ( make a request),

  2. пропозицією (make an offer),

  3. розповіддю про можливості (talk about ability)?

Перекладіть речення на українську мову.

  1. Michael could skate when he was a child.

  2. Can I help you with the presentation?

  3. Would you let him sign the agreement without additional consultations?

  4. Philip can send you fax tomorrow.

  5. Could you contact us as soon as possible?

  6. May take your report as a sample?

2. Виберіть логічно підходящі модальні дієслова, вставте їх в речення.

  1. Signing a contract is very important thing. You……… find a point that would be of mutual interests.

a) must b) need to c) don’t have to

  1. Finance is not as important for sales representatives as for accountants and you ………….. spend less on education than accountants.

a) mustn’t b)should c) need to

  1. You can have a website with a few pages of basic information about your supermarket, but it …………. be very complicated.

a) should b) needn’t c) doesn’t have to

  1. Training staff to deal with customers in your shops is very important. They ………..learn to be helpful to customers.

a) should b) need to c) mustn’t

  1. Staff ………….also have good economic knowledge of the Letters of Credit so as to be able to answer customers’ questions.

a) needn’t b) should c) must

  1. Services …………. be presented attractively if you want people to buy them.

a) need to b) shouldn’t c) must

3. Доповніть статтю правильною термінологією.

Entertaining

Many people have only two …….(1) a day: breakfast and dinner. Sometimes they have dinner in a restaurant. But usually they have dinner at home and invite guests. Jane invited her friends for dinner last night. Her husband Tim is wonderful …….(2)! He announced Goulash, national Hungarian ……(3), and one of Thai meal , which he tasted last year in Bangkok. Tim worked in Thailand for a year, so he is keen on Thai …….(4). The third meal was specially cooked for Michael and Susie. They are vegetarians, so they don’t eat any ………(5). But all liked chocolate mousse. They found it to be delicious and asked the ………….(6).

1. a) meals b) dishes c) courses

2. a) cooker b) dish c) cook

3. a) dish b) cuisine c) meal

4. a) kitchen b) cooking c) cuisine

5. a) meal b) meat c) food

6. a) recipe b) cookbook c) receipt