A cross

4. a text post in a newspaper or internet or TV if you want to sell or buy something

Down

1. paper printed daily or weekly with news or advertisements

2. broadcasting programmes for people to watch on their TVsets

3. small device for talking and connecting with people far from you

5. sending and receiving information through the air

6. the net used by millions of people all over the world to communicate and get information

Exercise 1. Read the text. Translate into Ukrainian

Mass media

Mass media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media. People can learn about what is happening in the world very fast using mass media. The mass media include newspapers, magazines, radio, television and internet.

The earliest kind of mass media was newspaper. The first newspaper was Roman handwritten newssheet called «Acta Diurna» started in 59 B.C. Magazines appeared in 1700's. They developed from newspapers and booksellers' catalogues. Radio and TV appeared only in 20th century.

The most exciting and entertaining kind of mass media is television. It brings moving pictures and sounds directly to people's homes. So one can see events in faraway places just sitting in his or her chair.

Radio is widespread for its portability. It means that radios can easily be carried around. People like listening to the radio on the beach or picnic, while driving a car or just walking down the street. The main kind of radio entertainment is music.

Newspapers can present and comment on the news in much detail in comparison to radio and TV newscasts. Newspapers can cover much more events and news.

Magazines do not focus on daily, rapidly changing events. They provide more profound analysis of events of preceding week. Magazines are designed to be kept for a longer time so they have cover and binding and are printed on better paper.

Exercise 2. Give answers to the questions:

1. What kinds of mass media do you know?

2. What was the earliest kind of mass media?

3. Why is the television so exciting?

4. What is the reason for widespread use of radios?

5. What advantages do newspapers have over the other kinds of mass media?

6. What is the difference between a newspaper and a magazine?

Exercise 3. Take the short quiz:

Can you live 2 weeks without the Media?

1. What’s the first thing you usually do when you wake up in the morning?

1. Have breakfast

2. Pick up a newspaper

3. Turn on the radio

4. Check your e-mail, Facebook, Twitter.

2. How much time per week do you spend on watching TV?

1. Less than 7 hours

2. 7-21 hours

3. 21-30 hours

4. More than 30 hours

3. How often do you watch TV while eating your meals?

1. Hardly ever

2. Occasionally

3. Frequently

4. Always

4. How much time per week do you spend on listening to music?

1. Less than 7 hours

2. 7-21 hours

3. 21-30 hours

4. More than 30 hours

5. You listen to the radio:

1. Never

2. Rarely

3. Most days

4. Every day

6. How much time per week do you spend on watching movies?

1. Less than 7 hours

2. 7-14 hours

3. 14-21 hours

4. More than 21 hours

7. When was the last time you read a newspaper/magazine?

1. I can’t remember

2. Some weeks ago

3. Last week

4. This morning

8. How much time per week do you spend on blogging or social networking?

1. Less than 7 hours

2. 7-14 hours

3. 14-21 hours

4. More than 21 hours

9. Are you online even when watching TV or listening to music?

1. Never

2. Sometimes

3. Mostly

4. Always

10. How many times a day do you look at your Smart Phone?

1. Whenever I need to call someone

2. When I have a break

3. Three times in an hour

4. Every 5 seconds

Interview your partner and find out if he/she is able to live 2 weeks without the Media.