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1. Match the phrases in bold in the text to definitions below.

  1. to stop something happening or someone doing.

  2. a chance for you to do something successfully especially when you work on it.

  3. a person whose job is to advise the management of a company on how to improve their working methods.

  4. the degree to which a company is profitable.

  5. the state or quality of being weak.

  6. a plan, method for achieving a specific goal or result.

  7. a dangerous thing or a probable trouble.

  8. to recognize and deal with.

  9. to fight, win and get control of something.

  10. the quality or state of being strong.

2. Fill in the gaps with the most appropriate term.

MANAGEMENT CONSULTANT STRATEGY SET GOALS PREVENT OVERCOME PERFORMANCE STRENGTH FACE THREATS

  1. The company is showing strong … and doing its better than the retail industry as a whole.

  2. We ought to develop an efficient … that will help us to … difficulties.

  3. At the next meeting we are going to … for the coming year.

  4. If companies … the problems and can’t solve them themselves they should hire a … .

  5. Our … is a new product that we will launch next month.

  6. The company ignored … and lost a lot of money.

  7. Good strategy can … problems and difficulties.

Dada Sky Inc.

Background

Vijay Shivalingu is the Marketing Director for Dada Sky Inc, based in Western India. He is beginning his marketing plan which will form the basis of a new and exciting satellite connecting digital TV and Internet experience.

Swot analysis

Strengths

1. Dada has one of three new 25 -year government licenses to supply satellite services across India.

2. Dada will be the first to launch its new services. Dada is a well-known brand in India for cars.

Weaknesses

The company is 3 months behind schedule with its launch of the programme.

Opportunities

1. Huge expansion of TV and Internet access in India. The expansion is growing by 100% per annum.

2. Education will soon be delivered to all Indian villages via the Internet and laptops. The government gave $1 billion to finance this programme.

Threats

1. A large European competitor brand has also entered the market.

2. A large Australian competitor brand has announced a joint-venture with a national TV Indian brand.

3. Match the phrases in bold in the text to definitions below.

  1. somebody who sells or provides similar services or goods in the same market.

  2. a business activity in which two or more companies invest together.

  3. when something increases in size, amount or number.

  4. is a highly detailed report that introduces something new, such as new product planning, entering new markets, or trying a new strategy to solve an existing problem.

  5. when a company starts selling goods or services in a new market.