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Valentino can continue to grow, but only if it develops new products and finds new markets.

Task

You are directors of Valentino. Meet to discuss your investment plan.

The ways in which Valentino could invest the €1.5 million are listed in Chart 3.

Chart 3: Investment options

Option

Cost

Benefit

1 Extend the factory

€500.000

Increase the factory’s capacity by 30 %

2 Buy new machinery

€200.000

End the delays caused by the old machines breaking down

3Invest in more research and development

€200.000

Develop new products such as a low-fat chocolate drink, new biscuits/cakes

4 Buy out a local competitor

€1.5 million

Reduce local competition

5 Establish a factory in the US

€1.3 million

Manufacture chocolates in a major new market

6 Launch a marketing campaign

€500.000

Increase sales of all products

7Finance a market survey and research trips to the US

€100.000

Assess the market potential for Valentino products. Contact agents

8 Invest in an existing group of cafes

€500.000

Become a partner in cafes which sell and promote Valentino chocolates

9 Set up online sales

€150.000

Increase sales and profits

10 Buy a new fleet of cars

€500.000

Increase motivation of the sales staff

Grammar

The Present Simple and the Present Continuous

1. Underline the present simple or the present continuous form of the verb to complete these sentences.

a. I stay/am staying at the Ritz every time I’m in New York. I stay/am staying at the Ritz at the moment.

b. She works/is working at home today. She works/is working at home every day.

c. She often calls/is calling Russia. At the moment, she calls/is calling a customer in Moscow.

d. I don’t usually deal/am dealing with the paperwork. I deal/am dealing with all the paperwork while Susan is away.

e. It normally takes/is taking about two months. But this delivery takes/is taking longer than usual.

f. We normally use/are using a London firm. This time, we use/are using a different company.

2. Underline the correct form of the verb to complete the e-mail.

Dear Lydia

I work/am working1 at home today. Usually I don’t work/am not working2 at home on Fridays, but I write/am writing3 an important report. It takes/it is taking4 a long time to finish. Ellen normally deals/is dealing5 with this, but she is away this week. I left my notes in the office. Can you check this information for me?

  • Our company has/is having6 1,200 employees.

  • We export/are exporting7 to Japan and Germany.

  • 10 of the sales staff learns/are learning8 Japanese.

  • 70% of our income comes/is coming9 from the home market.

Thanks for your help.

Regards.

Tomas.