- •Unit 1. Employment Issues
- •Vocabulary and Listening
- •Vocabulary and Reading
- •Active Participation of Women in the Labour Force
- •Unit 2. Public Relations
- •Vocabulary and Reading
- •Unit 3. Spending on Education
- •Vocabulary and Listening
- •Investing in Brains
- •University fees
- •Unit 4. Corporate Morals. The Psychology of Power
- •Only the little people pay taxes...
- •Vocabulary
- •Unit 5. A Competitive Spirit in Business
- •Unit 6. The World Economy. New Dangers
- •Supply chains in China
- •Unit 7. Innovations
- •Opting for the quiet life
- •Vocabulary and Reading
- •Innovations in cell phones
- •Unit 8. Joint Bosses. The Trouble With Tandem
- •Vocabulary and Listening
- •Vocabulary
- •Unit 9. Storing and Managing Economic Information
- •Vocabulary and Reading
- •Unit 10. Food Production and Consumption
- •Vocabulary and Reading
- •Genetically modified food Attack of the really quite likeable tomatoes
- •More than strange fruits
- •Unit 11. Economy and Environment. Climate Change
- •Vocabulary and Listening
- •For peat’s sake, stop
- •Spin, science and climate change
- •Insuring against catastrophe
- •Unit 12. Intellectual Property Rights and Music Piracy
- •Vocabulary and Reading
- •How to sink pirates
- •Appendix 1. Role Plays
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •1. Read the situation:
- •2. Choose your role:
- •3. Study your role and get ready to present it:
- •Unit 1. Employment Issues.
- •Unit 2. Public Relations
- •Unit 3. Spending on Education. Investing in Brain
- •University fees
- •Unit 4. Corporate Morals. The psychology of Power
- •Corporate crime is on the rise The rot spreads
- •Unit 5. A Competitive Spirit in Business Spit and polish
- •Unit 6. World Economy. New Dangers
- •Supply chains in China
- •Unit 7. Innovations
- •Unit 8. Joint Bosses. The Trouble With Tnadem
- •Unit 9. Storing and Managing Economic Information The data deluge
- •Unit 10. Food Production and Consumption
- •A hill of beans
- •Unit 11. Economy and Environment. Climate Change For peat’s sake, stop
- •Unit 12. Intellectual Property Rights and Music Piracy Singing a different tune
- •Bibliography
- •Contents
- •Вопросы мировой экономики/world economy issues
- •400131, Волгоград, просп. Им. В. И. Ленина, 28.
- •400131 Волгоград, ул. Советская, 35.
3. Study your role and get ready to present it:
Roles 1, 2. You are a businessman who wants to set up a PR-agency and his partner. Try to persuade the bank managers to invest into your project.
Details of the business: a PR-agency (think of the name), partnership.
Some details of your business plan:
A businessman: fourteen years experience in UK and European Public Relations and a huge base of media contacts in diverse sectors.
His partner: a chartered accountant with ten years experience in both the public and private sector, specialized in start-ups, mergers and acquisitions.
Personnel
Six full-time PR-agents, two account managers, one personal assistant to do secretarial work and general office administration.
Services
Your agency will offer a broad range of Public Relations services, including: Media Relations, Digital PR, Technology PR, Product Launches, Media Training (Maximize your effectiveness in Media Interviews, Press Release Development and Distribution.
Financial Condition
You have 50 % of the necessary money (think of the sum).
Roles 3, 4. You are PR consultants. You come to the bank with your future employers to convince the bank managers that the company has a high potential for profitability.
Possible arguments
If a company claims (for example, by means of advertisements), "We are the best!", then this is advertising. On the other hand, if others say, "They are the best", this is then a result of good PR, and it is the task of a PR-agency to create good PR for its customers.
Effective communication is a cornerstone to success in business.
The goals of press work are the communication of information without directly advertising. A large proportion of the population reads newspapers and magazines, watches TV, listens to the radio or surfs the Internet. If products or services are mentioned repeatedly in these forms of media, they become engrained in the audience's memory. And if you control this process, your organisation can, over time, establish a positive image and a high degree of recognition.
In order to achieve the goal of communicating information and establishing a positive image, you should have a strong, professional partner at your side.
Roles 5, 6. You are Bank Executive and Credit Manager of the Bank. Before making a decision about the investment, remember that an investment in a start-up company is risky unless you approach the process with great care.
A good way to evaluate a start-up is:
to evaluate the character and experience of management,
the potential for profitability,
the future of the industry and the financial condition of the company.
In the end make a decision on the loan.
Unit 3. Spending on Education
Role play “A Government Session on Education Budget” Exercise 17, page 27.
1. Read the situation:
Indian Government session, dedicated to budget forming.
Minister of Human Resource Development, his Deputy and Minister of Science and Technology require more spending on education, so does President of Students Federation of India. Minister of Finance and his Deputy defend tight budget.