Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
management.docx
Скачиваний:
0
Добавлен:
01.07.2025
Размер:
4.63 Mб
Скачать
  1. Strategies for entering international markets (outsourcing, exporting, …)

Outsourcing – an entry strategy in which a company creates manufacturing division in a foreign country with the purpose of using its chapter labor and raw materials.

Exporting – an entry strategy in which a company produces goods and services within the borders of its country but sells them abroad.

Licensing - an entry strategy in which a licensor sells technology, brand or trademark to a licensee to produce similar products in his country.

Franchising – a form of licensing in which a franchisor sells the right to the franchisee to produce and sell same products in his country.

Direct investing - an entry strategy in which a company is directly involved in managing its productive assets in a foreign country. There are three forms of direct investment:

Joint venture involves a strategic alliance or a program by two or more organizations

Acquisition of a foreign affiliate occurs when a company buys affiliate from another company in a foreign country.

Greenfield Venture occurs when a company builds a subsidiary from scratch in a foreign country.

  1. Hofstede’s cultural dimensions Level 3

Hofstede analyzed and found clear patterns of similarity and difference among these five dimensions.

1. Power distance – the extent to which the less powerful members of organizations and institutions accept that power is distributed unequally. A high PD index indicates that society accepts an unequal distribution of power and people understand “their place” in the system(Malaysia, the Philippines, Panama). Low PD index means that power is shared and well distributed. It also means that employees view themselves as equals.

2. Individualism vs. Collectivism.

Individualism means that people are expected to stand for themselves and choose their own way of living. (USA, Australia, GB)

Collectivism means that people are integrated into strong, cohesive groups. (Panama, Indonesia, Ecuador)

3. Masculinity vs. Femininity

Masculinity implies that emphasis of society is made on male values such as achievement, heroism, competitiveness, assertiveness, and material success. (Japan, Hungary and Austria). High MAS scores are found in countries where men are expected to be tough, to be the provider, to be assertive, and strong. In Low MAS the roles are simply blurred. Yousee women and men working together equally across many professions.

Femininity implies that emphasis of society is made on female values such as good relationships and quality of life. (Sweden, Denmark).

4. Uncertainty avoidance – the degree of anxiety society members feel when in uncertain or unknown situations. Cultures with high uncertainty avoidance index develop rules, laws, and safety measures(Greece, Portugal). Cultures with low uncertainty avoidance are not afraid of the unclear and the unpredictable, they just try to adapt to changes.(Denmark, Singapure)

5. Long Term orientation LTO – refers to how much society values long term traditions and values. In countries with high LTO score, delivering on social obligations and avoiding “loss of face” are considering very important. USA, GB have low LTO. This suggests that you can pretty much expect anything in this culture in terms of creative expression and novel ideas. They don’t value tradition as much as many others, and therefore likely willing to help you execute the most innovative plans as long as they get to participate fully.

Соседние файлы в предмете [НЕСОРТИРОВАННОЕ]