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Tom Ricca-McCarthy Michael Duckworth

English for

Telecoms

and Information Technology

C ontents

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TOPICS

PAGE UNIT TITLE

SEFUL LANGUAGE AND STRUCTURES

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4. |I | Convergence in Telecoms and it

Mobility

Software

Networking

Convergence in technology Convergence in business A converged future

Mobile devices Mobile technology in retail Location-based services

The software development process Software solutions Project management

Global infrastructure Enterprise networking Network management

Talking about change

Degrees of probability in the future

Recommending Explaining in simple terms

Future consequences Assessing options Time periods

Sequencing Relative pronouns

Data Centres Information security Banking security

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39 Data centres

and security

Talking about imaginary situations Giving instructions

48 Services

II

In

Media

56

Managed services Service Level Agreements Negotiating an SLA

Television Media start-ups Website usability

Comparing adjectives The language of negotiating

Assessing businesses Describing place

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66 f;l Society

H

ealthcare The passive

Surveillance Opinions

Technology adoption in society

PAGE APPENDIX

75 Partner Files

79 Answer key

86 Transcripts

Convergence in Telecoms and IT

W

STARTER

ork with a partner. Make a list of all the things some of the latest mobile devices can replace. Look at the screen of the device below for ideas.

CONVERGENCE IN TECHNOLOGY

Read the blog post below and underline the questions it asks.

MIKE ROCKS EYE ON BUSIN

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8loq of 8logs.com Author Home Blog Bio Published WorVs Media Review; Events

Responding to Convergence

by: Mike Rock

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Author Biography Peau

Influences Road More

Convergence is creating new businesses and forcing existing businesses to adapt quickly or die. We are seeing the convergence of telecommunications, IT & Media; the convergence of fixed & mobile services and convergence at device level. All of these trends are creating new markets and making other equipment, products, services and even whole companies rapidly obsolete. For technology manufacturers or service providers, deciding which markets to base your future on becomes a challenge with serious consequences. Should BT or AT&T provide home TV services to replace their declining telephony revenues? Should Kodak integrate a mobile phone into its cameras or just give up?

Does Microsoft still need to sell boxed software when you can download applications onto a smart phone?

Does everyone have to have a mobile offering or have no future? When the communication of voice is just another software application what do equipment manufacturers like Nortel or Alcatel-Lucent do? Google just does search, right?

Collisions within the telecoms, IT and media sectors are occurring now on a daily basis. Like any busy crossroads, there are going to be near misses and head-on crashes. As ever, the survivors will be the companies that understand their customers, and are agile enough to quickly respond to all this change.

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Discuss the questions with your partner.

Write a comment in response to this blog post.

Complete the table below with the names of the companies that provided you with the different services in the past and in the present. Then try to predict which company might provide the services in the future.