The business plan of the restaurant «Levcom».

• Contents:

• Summary……

• Analysis of the market catering……

• Description of the company and its services……

• Marketing Plan……

• Organizational plan……

• Investment Plan……

• Financial Plan……

• Risk Analysis……

The business plan is designed by

Levii Valeria EMREI – 142

Summary. Opens the door of the restaurant «Levcom» - and you're a fussy streets of Chisinau yourself in a measured, almost lazy atmosphere of Soviet times. In branching oak perched "street" cafe. In the window flaunt favorite cakes: eclairs, cheesecakes rings, "Napoleon." By the bitter aroma of freshly brewed coffee mixed with the sweet smell of syrup. All this abundance manages woman in a white apron. You can taste the dessert, sitting on the couch forged at the table with a circular glass top, or climb to the balcony, covered familiar to each tourist a striped awning.

Spacious room on ordinary days can accommodate 200 people, and on the occasion of the celebration is ready to accept all 500. On the horizon, the evening sun is heading to the lake, the right gurgling waterfall, and next to it so, by the way, to make a "veranda": you can chat away from the fun .

In the middle of the room gleams dance floor. From Wednesday to Sunday from 19.00 in the program - the whole repertoire in live performance groups, without dances is indispensable. On other days, too, will not be bored: saxophone, jazz duo, children's matinees on Sundays. Twice a month, the restaurant «Levcom» stars appear. A walk accompanied by the aroma of roasted meat that was coming from the "barbecue", and freshly baked pita bread: it is also prepared in the hall in the oven.

For those who like to eat in a restaurant «Levcom» - expanse. Cook warned in advance will be able to pamper its guests goose with apples or whole roasted sturgeon. And soon they will be held festivals kitchens of the USSR..

A cozy coffee shop on the ground floor is full of light and air. A cup of strong coffee in the Eastern and fresh pastries from our own confectionery shop cheer up and add vitality. Lovers of quiet secluded get-togethers like the cozy tables in the balcony. Yet guests special love "Levcom" uses the main hall on the lower level. Spacious room for up to 200 people ,: Mighty floor of the massive, tight-fitting boards, white parapet, a picturesque view of the sea, 'Spreading' walls, gurgling waterfall, climbing vine. Bygone Soviet era devoted to the colorful billboards.

In the evening, the hall provides a tranquil serene atmosphere for a leisurely stay. Successfully entered into the surroundings of the restaurant nightly musical programs: jazz (Monday - Tuesday). On Sundays from 12-00 to 16-00 entertains the kids clown, giving parents the opportunity to relax and to pay tribute to excellent restaurant kitchen. By the way, the menu is extensive and offers a children's section with mouth-watering kebabs and desserts. Halls 'Levcom' are an excellent venue for corporate events and any family celebrations. At a banquet in the main hall can accommodate up to 500 guests, and if you order the buffet table you can count on 800 people., On the balcony - 40. Karaoke room (20 seats) and a fireplace room (12 seats) and, when combined can accept 38 guests.

Restaurant «Levcom» is located at Rose Valley, 50.

Objectives: The objectives of the proposed business plan are:

- Setting goals and development objectives to achieve them.

-Development Of job descriptions of staff of the restaurant «Levcom».

- Concept development and niche market institutions based on the location of a restaurant.

- Description of the services that the organization will provide consumers, - Analysis of financial and economic indicators

This business plan provides for the establishment of the company, ability to work effectively in the open for everyone, including competitors, the field of activity. The creation of such companies requires the right choice of such a niche market, where the firm could build its long-term strategy. Having established a promising scheme to establish business relations, leading the optimal pricing policy, taking care of the promotion and the support of its loyal customers, expanding the range of its activities and, thus, reduce the risk in their operations.

Such a firm may be a restaurant «Levcom», which offers its clients a warm plunge into the atmosphere of the Black Sea resort of Soviet times.

Total cost of this proposed business plan of the project is $ 1,013,000. The payback period of 2 years.

Analysis of the market catering Moldovan catering market is growing pretty good pace. According to the State Statistics Service of the Republic of Moldova, for the period from January to July 2004 market turnover amounted to 218,134,96 euros, which is 10.9% more than in the same period in 2003. In July, turnover of public catering rose already at 11, 2%. Analysts believe that the reason for this growth was the increased purchasing power of Russians according to market research, with an average income of more than $ 200 dramatically increases the need for services institutions sphere of public catering): more and more people prefer to eat is not "raid", and attend any cafe or snack. And the main growth segment of turnover accounted for "fast food" - the most affordable prices. At the peak of popularity and prosperity of the profitability of a small restaurant located in a good place with good food, it is quite high, and the profit does not fall below 30%.

In Chisinau the last two years, the number of restaurants is growing by at least 20%. The leader of growth is, of course, Chisinau. In Chisinau, about 1400-1800 of restaurants, cafes and bars. And yet it is 8-9 times less than in Balti.

In the category of the most popular venues and get coffee. Pleasant inexpensive cafes where you can drink coffee and chat with friends, more like consumers. Their number grows only near the city center.