Task 5. Insert the proper word from the box. Two words are extra.

goes up, schedule, packaging, competitor, price leader, price-sensitive item, vital, prices, insure, retailer, channel of distribution, take place, wholesaler, charge, market, placement

1) If the price on this product … , nobody will buy it.

2) They should … some tests and pass the results to R&D.

3) This company is the … in this field, they can sell this product at the lowest price.

4) Customers do care about the price on this product, it is a very … .

5) … influences the desire of a customer to buy.

6) Our … has become the price leader in selling computer programs.

7) The most common … is manufacturer --- wholesaler --- … --- customer.

8) Distribution can, however, … through slightly modified channels. For example,

products are sometimes sold directly by the … or the manufacturer, rather

than by the retailer.

9) Generally, wholesalers … lower … than retailers and sell in large quantities.

10) Together, these channels of distribution play a … role in the … element of

marketing.

Task 6. Circle the letters of the answers that best completes the sentences

below:

1. The four main elements of marketing are popularly known as …

a) … the movement of goods and services.

b) … the four Ps.

c) … the four Ms.

d) … buying, selling, market research, and storage.

2. The product element refers to …

a) … the four Ps.

b) … testing of a product to insure quality.

c) … the goods or service that a company wants to sell.

d) … getting the product to the customer.

3. Most companies price …

a) … with the market.

b) … below the market.

c) … beyond the market.

d) … above the market.

4. A common channel of distribution is:

a) wholesaler --- retailer --- manufacturer --- customer

b) manufacturer --- retailer --- wholesaler --- customer

c) retailer --- manufacturer --- wholesaler --- customer

d) manufacturer --- wholesaler --- retailer --- customer

Task 7. Various problems that might occur in the marketing process are

listed below. Deter mine to which of the four Ps each problem is most

closely related. Mark the appropriate category of product, price,

placement, or promotion with an “X”:

Product Price Placement Promotion

1.The advertising gives false

information. --------- ------- ------------- -------------

2. The product is dangerous.

--------- -------- ------------- --------------

3. The product is not available

in enough stores. ---------- --------- ------------ --------------

4. The product is too expensive.

---------- --------- ------------ -------------

5. A salesclerk is rude to customers.

----------- --------- ------------ -------------

6.The product is sold during

the wrong season. ----------- ---------- ------------ -------------

1. The product is of poor quality.

----------- ---------- ------------ -------------

2. The advertising is offensive.

----------- ---------- ------------ -------------

9. The price of a product increases

Faster than the rate of inflation.

----------- ----------- ----------- -------------

10. The product is not available in

your favorite stores.

---------- ----------- ----------- -------------