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Vocabulary:

mass media – ЗМІ to educate – навчати

newspaper – газета to entertain – розважати

magazine – журнал to influence – впливати

to subscribe – підписуватись event – подія

to deliver – доставляти news – новини

to publish – публікувати program – програма

advertising – реклама movie – фільм

to address – звертатися cartoon – мультфільм

to inform – інформувати weather forecast – прогноз погоди

I. Answer the questions:

1. What is the role of mass media in our life?

2. What does mass media include?

3. What kind of information can we find in the newspapers and magazines?

4. What programs/films can we watch on TV?

5. What are the advantages and disadvantages of watching TV?

6. What is advertised on TV, on the radio, in the press?

7. What is your attitude to advertising?

8. Do you like to listen to the radio? What do you like to listen to most of all?

II. Translate into English:

Засоби масової інформації – це преса, радіо і телебачення. Кожен день ми читаємо газети та журнали, слухаємо радіо і дивимося телевізор. Газети містять політичні, економічні та культурні новини. Ми виписуємо газету “Нова Зоря”. Ми також купуємо деякі газети і журнали в кіоску. Я часто слухаю радіо, особливо вранці, перед тим, як іду в коледж. Мені подобається програма “Маяк”. Я слухаю музику, новини та прогноз погоди. Щодо телебачення, я віддаю перевагу молодіжним програмам. Моя улюблена телепрограма – “Танцюють всі”. Крім того, я люблю дивитися цікаві фільми. Це можуть бути художні фільми, пригодницькі, наукові фільми, комедії, мультфільми та ін.

Topic 30. Mass Media in the English-Speaking Countries Mass Media in the English-Speaking Countries

In the morning, before work, and in the evening, when they come home, people in the English-speaking countries like to read newspapers and magazines, watch TV or listen to the radio. The newspapers, which are produced in Great Britain, the USA and other English-speaking countries, are divided into national and local. The national newspapers are those, which are sold all over the country: they are “The Times”, “The Guardian”, “The Independent”, “The Daily Telegraph” and “The Financial Times” in Great Britain and “The Wall Street Journal”, “The New York Times”, “The Washington Post” and “The Christian Science Monitor” in the USA.

There are two main types of national newspapers – the “popular” papers and the “quality” papers. Most of the popular papers are tabloids – that is the papers with small-size pages. The tabloids place a lot of pictures, big headlines and short articles. The popular newspapers are easy to read and often contain little real information – they usually have stories about ordinary people and events, which are amusing or odd. Examples of this type of newspapers in Great Britain are “The Daily Mail”, “The Sun” and “The Daily Mirror”. “Quality” papers give more reading material about politics and foreign affairs: their articles are bigger in size and have much news. They have different pages for home news, foreign affairs, articles on literature, business, fashion and so on. All types of newspapers publish a lot of advertisements.

Local newspapers usually give more attention to local than to world or national news. Some of them are weekly newspapers – they are printed once a week. Some weekly papers are usually printed in small towns or even villages where people know each other and are interested to know some news about their neighbours and friends.

Weeklies often print reports on weddings, births, deaths and news of local business and politics. People in the English-speaking countries buy more newspapers on Sundays than on weekdays. The Sunday papers have a higher circulation than the dailies.

Besides newspapers, a lot of different magazines and scientific journals are printed in the English-speaking countries too. Editorial offices of most London newspapers are situated in Fleet Street near the City.

Like in any other country of the world, television is very popular in the USA and Great Britain: many families here have more than one TV set.

The most popular channels on the British TV are BBC 1, BBC, ITV and Channel. The two BBC channels are national – they are founded by the government but are non-political. On BBC Channels the televiewers can watch news, TV sport programmes, educational programmes, interviews with famous people, musical programmes and many other things. Films are shown on TV too, but usually they are old: some of the films are made specially for television, for example, so-called soap operas. Out of the 1,500 TV stations in the USA about 1,200 are commercial ones. Сommercial TV stations broadcast mainly entertainment programmes because they must attract as many televiewers as possible in order to sell advertising time at high prices.

About 300 are public TV stations, which are non-profit organisations. The public TV broadcasts mainly educational and cultural programmes – plays, ballets, symphonies, programmes on art and history. And yet, sometimes, the television in Britain and the USA is criticised, because people think that it shows too much violence and crime.

Vocabulary:

mass media – ЗМІ news – новини

newspaper – газета politics – політика

magazine – журнал channel – канал

popular paper (tabloid) – бульварна газета advertisement – реклама

quality paper – високоякісна газета soap opera – “мильна” опера

to publish – публікувати to broadcast – транслювати

headline – заголовок educational – навчальний

article – стаття cultural – культурний

fashion – мода entertaining – розважальний