1. Выполните задания.

1. Answer the Questions

1. When do we say that the company is successful?

2. What does the expression ‘control the market’ mean?

3. What product is called ‘market leader’?

4. How many factors for success does Jake name? What are they?

5. Why do companies need new markets?

6. What happens if a company loses customers?

7. When does a company start losing customers?

8. What should a company do to be competitive?

9. What problem did the company have with their face cream?

10. Did they test the product before the launch?

11. Why did they decide to recall the product?

12. Did the recall influence the company’s finance?

2. Read the statements and decide whether they are true (t) or false (f). Correct the false ones.

1. A successful company keeps costs of manufacturing high.

2. If you are competitive, your products are better than those of your competitor.

3. You can make big sales if there is a demand for your products.

4. A market leader never sells well.

5. A successful company doesn’t need new markets.

6. If you make a profit, you can go bankrupt.

7. If you have no competitors in your sector of the market, your customers will never leave you.

8. The company with the highest cost of manufacturing controls the market.

9. The cosmetics company launched the face cream without having tested it.

10. The customers started phoning the newspapers complaining about the cream.

3. Match the words with their definitions

money that you make from selling something or doing business in a particular period, after taking away costs	to order
the activities of making goods (товары) available to customers after they have been produced, for example, moving, storing (хранение) and selling goods	costs
not to have enough money to pay your debts and continue any business activities	distribution
all the money that a business must spend to produce something or provide a service	opportunity
a part of a larger number or amount	to go bankrupt
to produce a new product and start to sell it	profit
a chance to do something	to bring out
to ask for a product to be made for you or delivered to you	percentage
to show or make a new product available for sale for the first time	to recall
to say that something is wrong or not satisfactory	to launch
to put money into something to make a profit	to complain
to ask customers to return a product because there may be something wrong with it	to invest