- •Контрольная работа 1 Text 1
- •Прочтите и письменно переведите текст. How to set up a business.
- •Vocabulary
- •Выполните задания.
- •1. Answer the Questions
- •2. Read the statements and decide whether they are true (t) or false (f). Correct the false ones.
- •4.Give the English equivalents
- •Text 2
- •Прочтите и письменно переведите текст. Success and Failure
- •Vocabulary
- •Выполните задания.
- •1. Answer the Questions
- •2. Read the statements and decide whether they are true (t) or false (f). Correct the false ones.
- •4.Give the English equivalents
- •Text 3
- •Прочтите и письменно переведите текст. Types and Structures of Businesses
- •Information Technology or it Research and Development or r and d
- •Vocabulary
- •Выполните задания.
- •1. Answer the Questions
- •2 Read the statements and say whether they are true (t) or false (f). Correct the false ones.
- •3. Match the words and expressions with their definitions
- •Прочтите и письменно переведите текст. Recruitment
- •II vocabulary
- •Выполните задания.
- •1. Answer the Questions
- •2. Read the statements and say whether they are true (t) or false (f). Correct the false ones.
- •Text 5
- •Прочтите и письменно переведите текст. Bad manners at work
- •Vocabulary
- •II. Выполните задания.
- •1. Answer the Questions
- •2 Read the statements and say whether they are true (t) or false (f). Correct the false ones.
4.Give the English equivalents
проводить исследование рынка
основной коммерческий аргумент
начать дело
пользоваться спросом
управлять компанией
постоянный клиент
доля рынка
рыночная экономика
конкурент
найти средства
поставить цель
персонал
услуга
создать клиентскую базу
достичь цели
провал, неудача
Text 2
Прочтите и письменно переведите текст. Success and Failure
Jake Golden, a manager of a cosmetics company, explains what makes a company successful.
To begin with, of course, a successful company has to make a profit. That means that it has to keep costs as low as possible – the cost of manufacturing, for example. Secondly you need to make big sales so there has to be a demand for your products. And of course, you want to be competitive. If your competitor brings out a better product, you can lose customers. They start to order products from your competitor, and you start having problems with distribution. You lose money and, finally, you can go bankrupt.
The most successful companies control the market. That means they have a bigger percentage of sales and a bigger market share than their competitors. Their product is market leader. It sells more than any other product in that sector.
Another factor for success is growth. No company wants to stand still. Successful companies are always finding new markets and new opportunities to grow.
But you can never be sure of success. I will always remember the trouble we had with our face cream. We launched it and it was selling very well. Then suddenly people started phoning and complaining it was burning their skin. The newspapers heard about it and wanted to know what we were doing about it. We really didn’t know what to do. We had tested the cream for over six months, and there had been no bad reaction to it. Besides, we had invested a lot in the product and the launch. Then the number of complaints doubled in a week. So, we recalled the product and lost a lot of money.
Vocabulary
|
прежде всего |
|
приносить прибыль |
|
затраты |
to keep costs low
the cost of manufacturing |
держать затраты на низком уровне; сохранять низкий уровень затрат производственные затраты; затраты на изготовление продукта |
|
выпускать продукт |
A new model of computer has been brought out by the Apple. |
Корпорация Apple выпустила новую модель компьютера. |
an order |
заказывать заказ |
|
распространение (товара), сбыт |
|
обанкротиться; разориться |
A lot of people will lose their jobs if the company goes bankrupt. |
Много людей потеряют работу, если компания обанкротится. |
|
процент; доля |
The percentage of young entrepreneurs has greatly increased. |
Доля молодых предпринимателей значительно увеличилась. |
|
он продается лучше, чем… |
Japanese cars sell more than American ones. |
Японские автомобили продаются лучше, чем американские. |
|
«застыть», оставаться без изменений |
Research work never stands still. |
Исследовательская работа никогда не останавливается. |
|
возможность |
|
контролировать |
|
в конечном итоге |
This sector of the market is controlled by five companies. |
Этот сектор рынка контролируется пятью компаниями. |
|
быть уверенным в чем-либо |
If you are sure of the answers, say so. |
Если вы уверены в ответах, скажите об этом. |
|
вывести продукт на рынок |
a launch |
запуск (продукта) |
|
жаловаться на что-либо |
Our customers never complain about the service. |
Наши клиенты никогда не жалуются на обслуживание. |
a complaint |
жалоба |
|
инвестировать, вкладывать деньги во что-либо |
The institute will invest 5 million in the project. |
Институт вложит 5 миллионов в этот проект. |
|
отозвать (продукт с рынка) |
The company had to recall the car from the market. |
Компания была вынуждена отозвать автомобиль с рынка. |
a recall |
отзыв (продукта) |
The recall cost a lot of money. |
Отзыв стоил много денег. |
|
жечь, обжигать |
|
проблемы, заботы, беспокойство |