- •Нечаева м. И., Воробьева с. В., Самофалова т. П., Кузуб е. В.
- •Предисловие
- •Office work
- •1. Records management
- •Records Management
- •Vocabulary focus
- •Origins of Records and Archives
- •Vocabulary focus
- •The Challenge
- •Vocabulary focus
- •A Model Scheme of Service in the uk
- •Director of Records and Archives
- •Deputy Director of Records and Archives
- •Assistant Director of Records and Archives
- •Records and Archives Officer
- •Records and Archives Clerk
- •Assistant Records and Archives Clerk
- •Dialogue
- •History
- •Vocabulary
- •2. In the Office discovering connections
- •Offices
- •A Small Office Versus a Big Office
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •2½ Million pieces of paper are printed by computers every __________ and 60 million photocopies are made every _______.
- •Comprehension
- •Text 3 The Eternal Coffee Break
- •Vocabulary focus
- •Comprehension
- •Factory Models Work In The Office
- •Meetings
- •Dialogue a Busy Office Read the conversation in pairs and do the tasks below.
- •Telephoning: Getting Through
- •Computers
- •Обязанности секретаря
- •Listening Listening Comprehension I
- •Listening Comprehension II
- •Minutes
- •Listening Comprehension III
- •Discussion
- •Vocabulary
- •3. Job hunting discovering connections
- •Reading
- •Finding the Ideal Job
- •Vocabulary focus
- •Comprehension
- •The Ideal Job
- •Vocabulary focus
- •Comprehension
- •Job Applications
- •A Letter of Application
- •Curriculum vitae
- •Work in Bermuda!
- •Listening Comprehension I
- •Interviews
- •Listening Comprehension II Who Should We Short-list?
- •Panel Interviews
- •Correspondence
- •4. Business letter format discovering connections
- •Parts of Business Letters
- •I. Indispensable Parts of Business Letters
- •II. Optional Parts of Business Letters
- •Addressing Envelopes
- •Business Letter Layout
- •Modified Block Style
- •Useful Expressions and Phrases
- •Reading Specimen Letters
- •I. Letter Layout.
- •II. Parts of a Letter, Beginning and Ending.
- •III. References, Subjects, Notations and Copies.
- •F.G.Bending
- •Dialogue
- •Some things that you can check in your writing
- •Some things that can make a message unclear
- •5. Enquiries discovering connections
- •Replies to Enquiries
- •Useful expressions and phrases
- •Specimen letters
- •I. Import Enquiry.
- •II. Domestic Enquiry.
- •III. Export Enquiry.
- •Word List:
- •Comprehension
- •Dialogue
- •Points to remember
- •Vocabulary
- •6. Offers
- •Types of offers
- •Useful Expressions and Phrases
- • Expressions used in offers and contracts in connection with terms of payment
- •Reading Specimen Letters
- •I. Firm Offer.
- •II. Offer Without Engagement.
- •III. Declining Offers.
- •IV. Accepting Offers.
- •Word List:
- •Comprehension
- •Dialogue
- •7. Orders
- •Placing an order
- •Useful expressions and phrases
- •Specimen letters
- •I. Enclosing Printed Order Form.
- •II. Enclosing an Acknowledgement.
- •III. Import Order.
- •IV. Exchange of Cables.
- •V. Confirmation.
- •Word List:
- •To: Daniele Causio
- •Vocabulary
- •Business
- •8. Economy
- •Economics as an Academic Discipline
- •Vocabulary focus
- •1. Economy
- •3. Economic
- •5. Economically
- •The Basic Economic Questions: What? How? For whom? Read the text below and do the tasks that follow.
- •Vocabulary focus
- •Comprehension
- •Basic Kinds of Economic Systems Read the text below and do the tasks that follow.
- •The division of economic systems
- •Traditional economy
- •Market economy
- •Planned economy
- •Mixed economy
- •Participatory economics
- •The Three Sectors of the Economy
- •Depression
- •Конкуренция
- •Manufacturing and Services
- •Discussion
- •Vocabulary
- •Glossary
- •9. Companies
- •Forms of Business Organizations
- •Sole Proprietorship
- •Advantages
- •Disadvantages
- •Partnerships
- •Advantages
- •Disadvantages
- •Limited Companies
- •Advantages
- •Disadvantages
- •Vocabulary focus
- •Company Structure
- •Vocabulary focus
- •The Board of Directors
- •Investing in a Limited Company
- •Vocabulary
- •10. Management
- •What is Management?
- •Vocabulary focus
- •The General Manager
- •Vocabulary focus
- •Comprehension
- •Summary of General Management
- •Management and Human Resources Development
- •Vocabulary focus
- •Comprehension
- •Financial Management
- •Dialogue
- •Translation What Makes a Good Manager? Here are 10 Tips by Bill Gates
- •Listening The Retail Sector
- •Vocabulary
- •Glossary
- •Finance
- •11. Money and banking
- •Discovering connections
- •Money in the Modern World
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •Forms of Money
- •Vocabulary focus
- •Money is a Spectrum of Assets
- •Text 4 The Role of Banks in Theory
- •Vocabulary focus
- •Comprehension
- •Dialogue
- •Translation a) Read the two texts and translate them into Russian in writing.
- •B) Read the two texts and translate them into English in writing.
- •Listening c entral Banking
- •Role play Getting a Bank Loan
- •How soon do you want the loan repaid?
- •Discussion
- •Jokes Money is the root of all evil and a man needs roots!
- •Vocabulary
- •Glossary
- •12. Taxation
- •Discovering connections
- •Reading
- •Taxation (and how to avoid it!)
- •Vocabulary focus
- •Comprehension
- •The Income Tax
- •Vocabulary focus
- •Value Added Tax
- •Ex. 2. Make up the plan of the text.
- •Fiscal Policy
- •Double-taxation agreement
- •Listening Floating exchange rates versus a common currency
- •Vocabulary
- •13. Insurance
- •How much insurance money will you get?
- •Text 1
- •Insurance
- •Vocabulary focus
- •Term Insurance
- •Vocabulary focus
- •Whole Life Insurance
- •Vocabulary focus
- •Insurance Companies
- •Dialogue
- •A) Translate the text into English using the previous texts and the terms you have learnt. Оберег для вашего ребенка
- •Listening
- •Insurance
- •Vocabulary
- •Glossary
- •14. Marketing
- •Reading
- •The Centrality of Marketing
- •Vocabulary focus
- •The Marketing Concept
- •Marketing Plan
- •Vocabulary focus
- •Comprehension
- •Marketing Research
- •Vocabulary focus
- •Comprehension
- •Marketing Management
- •Comprehension
- •Marketing Department
- •Dialogue
- •Translation Making Sense of swot
- •Listening Listening Comprehension I The Story of the Swatch
- •Listening Comprehension II
- •Discussion
- •Vocabulary
- •15. Advertising
- •Advertising and Advertisements
- •Vocabulary focus
- •How companies advertise?
- •Vocabulary focus
- •The World of tv Commercials
- •Ex. 2. Identify these advertising media. Eight different ways of advertising are illustrated (one of them by the indirect means of sports sponsorship).
- •Commercial Advertising Media
- •The Four Major Promotional Tools
- •Public Service Advertising
- •Listening Comprehension I
- •Commercial 2
- •Commercial 3
- •Listening comprehension II
- •Listening comprehension III
- •Discussion
- •Vocabulary
- •16. International trade discovering connections
- •Reading
- •Protectionism and Free Trade
- •Vocabulary focus
- •Comprehension
- •Markets
- •Vocabulary focus
- •Comprehension
- •The Two Aspects of Foreign Trade
- •International Monetary Fund
- •Vocabulary focus
- •Dialogue Read the dialogue “ Shipping” in pairs and do the following exercises.
- •Translation Dell Tries to Crack South America
- •Listening Comprehension I
- •Listening Comprehension II
- •Vocabulary
- •Glossary
- •Tapescript
- •Tapescript 1 First version of the conversation
- •Second version of the conversation
- •Литература
B) Read the two texts and translate them into English in writing.
Деньги – это мера ценности вещей и средство обмена. Товары и услуги продаются за деньги, а деньги в свою очередь обмениваются на другие товары и услуги.
Сейчас национальные валюты оцениваются в соответствии с уровнем развития национальных экономик.
Банкноты выпускаются правительством и некоторыми банками и считаются законным платежным средством.
Если человек обладает значительными активами, он может получить хороший кредит.
Покупательная способность денег зависит от спроса и предложения. В наше время она может быстро меняться.
Правительство использует процентную ставку для улучшения экономической ситуации в стране. При высокой процентной ставке предпринимателям может быть невыгодно развивать свой бизнес. Государство понижает процентную ставку, чтобы простимулировать застойную экономику.
Ситуация, когда производится слишком много товара и слишком много денег циркулирует в экономике, приводит к инфляции. При инфляции ценность денег уменьшается.
Два вида счетов предлагается клиентам коммерческого банка: депозитный и текущий.
Банки помещают деньги туда, где можно получить самую высокую прибыль.
Когда человек кладет деньги в банк, он должен быть уверен, что они не пропадут. Каждый банк обладает страховкой, чтобы клиенты в случае его банкротства не потеряли свои деньги.
Listening c entral Banking
Gabriel Mangano is an economics research student, specializing in monetary policy. You will hear him outlining the functions of a central bank, and discussing whether it should be independent from the government, and run by bankers, or under the control of the government.
Ex. 1. Discuss the following problems.
Do you know whether the central bank in your country is independent?
What about these banks? Do you know if they are independent?
the Bank of England
the Federal Reserve Board (USA)
the Bundesbank (Germany)
the Japanese central bank
the Chinese central bank
Ex. 2. Listen to Part One of the interview, about the functions of a central bank, and fill in the gaps.
The first one is actually to implement monetary policy. There are roughly three ways to do it. First (1a)______________________________, which means limiting, upwards or downwards, the fluctuations of the interest rate.
The second way to implement monetary policy is simply (1b)____________________________________ – coins, banknotes.
The third one, which is a bit more modern, is those (1c)___________________________, which are simply buying and selling government bonds to and from commercial banks.
So that was the first main task of a central bank. The second one is (2)_____________________________, I would say. […]
Third main task, yes, (3)_______________________________ I would say – make sure that the commercial banks have enough liquidities, for instance, to avoid any bank run. [...]
The fourth main task of the central bank would be to (4)_______________________________, in case, actually, one of these commercial banks goes bankrupt and the investors, the people putting money in the bank, have to get back their money.
Ex. 3. Read the six sentences below, which also summarize central banking functions, but slightly differently, and match them up with the six expressions you have written in Ex. 2.
controlling the amount of banknotes in circulation
establishing maximum and minimum lending rates, thereby controlling the credit system
ensuring that banks have a sufficient liquidity ratio to allow customers to withdraw their deposits when they want
intervening on foreign exchange markets, buying or selling large amounts of the national currency, to prevent major fluctuations
lending money to a commercial bank in danger of going bankrupt
selling government bonds to commercial banks or buying them back, in order to alter the amount of credit the banks can offer (and thereby alter the money supply)
Ex. 4. Listen to Part Two of the interview and answer the question ‘What is Gabriel Mangano’s opinion concerning central bank independence, and why?’.
After listening once, look at the following statements. Listen to the extract again, and decide whether the statements are TRUE or FALSE. Correct them if they are false.
Gabriel Mangano says that governments tend to increase the money supply in the months before an election, which helps reduce unemployment.
Mangano says that the central bank should be the branch of the government that implements monetary policy.
Mangano says that the central bank should be the branch of the government that implements budgetary policy.
Mangano suggests that governments always have a budget deficit.
Mangano says that the US Federal Reserve is not concerned with price stability
Mangano says that there should be a limit to the central bank's independence.
Ex. 5. Discuss the following problems.
Does (or would) the government in your country exploit the ‘political business cycle’ by increasing the money supply or government spending, or lowering taxes, in order to increase economic activity in the months before an election, despite the long-term inflationary consequences?
Do you agree that central banks should be controlled by (unelected) bankers rather than by elected governments – which will often do everything possible to get re-elected?
Do you agree that price stability (i.e. keeping inflation low) is more important than other economic aims, such as attempting to reduce unemployment?
