- •Нечаева м. И., Воробьева с. В., Самофалова т. П., Кузуб е. В.
- •Предисловие
- •Office work
- •1. Records management
- •Records Management
- •Vocabulary focus
- •Origins of Records and Archives
- •Vocabulary focus
- •The Challenge
- •Vocabulary focus
- •A Model Scheme of Service in the uk
- •Director of Records and Archives
- •Deputy Director of Records and Archives
- •Assistant Director of Records and Archives
- •Records and Archives Officer
- •Records and Archives Clerk
- •Assistant Records and Archives Clerk
- •Dialogue
- •History
- •Vocabulary
- •2. In the Office discovering connections
- •Offices
- •A Small Office Versus a Big Office
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •2½ Million pieces of paper are printed by computers every __________ and 60 million photocopies are made every _______.
- •Comprehension
- •Text 3 The Eternal Coffee Break
- •Vocabulary focus
- •Comprehension
- •Factory Models Work In The Office
- •Meetings
- •Dialogue a Busy Office Read the conversation in pairs and do the tasks below.
- •Telephoning: Getting Through
- •Computers
- •Обязанности секретаря
- •Listening Listening Comprehension I
- •Listening Comprehension II
- •Minutes
- •Listening Comprehension III
- •Discussion
- •Vocabulary
- •3. Job hunting discovering connections
- •Reading
- •Finding the Ideal Job
- •Vocabulary focus
- •Comprehension
- •The Ideal Job
- •Vocabulary focus
- •Comprehension
- •Job Applications
- •A Letter of Application
- •Curriculum vitae
- •Work in Bermuda!
- •Listening Comprehension I
- •Interviews
- •Listening Comprehension II Who Should We Short-list?
- •Panel Interviews
- •Correspondence
- •4. Business letter format discovering connections
- •Parts of Business Letters
- •I. Indispensable Parts of Business Letters
- •II. Optional Parts of Business Letters
- •Addressing Envelopes
- •Business Letter Layout
- •Modified Block Style
- •Useful Expressions and Phrases
- •Reading Specimen Letters
- •I. Letter Layout.
- •II. Parts of a Letter, Beginning and Ending.
- •III. References, Subjects, Notations and Copies.
- •F.G.Bending
- •Dialogue
- •Some things that you can check in your writing
- •Some things that can make a message unclear
- •5. Enquiries discovering connections
- •Replies to Enquiries
- •Useful expressions and phrases
- •Specimen letters
- •I. Import Enquiry.
- •II. Domestic Enquiry.
- •III. Export Enquiry.
- •Word List:
- •Comprehension
- •Dialogue
- •Points to remember
- •Vocabulary
- •6. Offers
- •Types of offers
- •Useful Expressions and Phrases
- • Expressions used in offers and contracts in connection with terms of payment
- •Reading Specimen Letters
- •I. Firm Offer.
- •II. Offer Without Engagement.
- •III. Declining Offers.
- •IV. Accepting Offers.
- •Word List:
- •Comprehension
- •Dialogue
- •7. Orders
- •Placing an order
- •Useful expressions and phrases
- •Specimen letters
- •I. Enclosing Printed Order Form.
- •II. Enclosing an Acknowledgement.
- •III. Import Order.
- •IV. Exchange of Cables.
- •V. Confirmation.
- •Word List:
- •To: Daniele Causio
- •Vocabulary
- •Business
- •8. Economy
- •Economics as an Academic Discipline
- •Vocabulary focus
- •1. Economy
- •3. Economic
- •5. Economically
- •The Basic Economic Questions: What? How? For whom? Read the text below and do the tasks that follow.
- •Vocabulary focus
- •Comprehension
- •Basic Kinds of Economic Systems Read the text below and do the tasks that follow.
- •The division of economic systems
- •Traditional economy
- •Market economy
- •Planned economy
- •Mixed economy
- •Participatory economics
- •The Three Sectors of the Economy
- •Depression
- •Конкуренция
- •Manufacturing and Services
- •Discussion
- •Vocabulary
- •Glossary
- •9. Companies
- •Forms of Business Organizations
- •Sole Proprietorship
- •Advantages
- •Disadvantages
- •Partnerships
- •Advantages
- •Disadvantages
- •Limited Companies
- •Advantages
- •Disadvantages
- •Vocabulary focus
- •Company Structure
- •Vocabulary focus
- •The Board of Directors
- •Investing in a Limited Company
- •Vocabulary
- •10. Management
- •What is Management?
- •Vocabulary focus
- •The General Manager
- •Vocabulary focus
- •Comprehension
- •Summary of General Management
- •Management and Human Resources Development
- •Vocabulary focus
- •Comprehension
- •Financial Management
- •Dialogue
- •Translation What Makes a Good Manager? Here are 10 Tips by Bill Gates
- •Listening The Retail Sector
- •Vocabulary
- •Glossary
- •Finance
- •11. Money and banking
- •Discovering connections
- •Money in the Modern World
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •Forms of Money
- •Vocabulary focus
- •Money is a Spectrum of Assets
- •Text 4 The Role of Banks in Theory
- •Vocabulary focus
- •Comprehension
- •Dialogue
- •Translation a) Read the two texts and translate them into Russian in writing.
- •B) Read the two texts and translate them into English in writing.
- •Listening c entral Banking
- •Role play Getting a Bank Loan
- •How soon do you want the loan repaid?
- •Discussion
- •Jokes Money is the root of all evil and a man needs roots!
- •Vocabulary
- •Glossary
- •12. Taxation
- •Discovering connections
- •Reading
- •Taxation (and how to avoid it!)
- •Vocabulary focus
- •Comprehension
- •The Income Tax
- •Vocabulary focus
- •Value Added Tax
- •Ex. 2. Make up the plan of the text.
- •Fiscal Policy
- •Double-taxation agreement
- •Listening Floating exchange rates versus a common currency
- •Vocabulary
- •13. Insurance
- •How much insurance money will you get?
- •Text 1
- •Insurance
- •Vocabulary focus
- •Term Insurance
- •Vocabulary focus
- •Whole Life Insurance
- •Vocabulary focus
- •Insurance Companies
- •Dialogue
- •A) Translate the text into English using the previous texts and the terms you have learnt. Оберег для вашего ребенка
- •Listening
- •Insurance
- •Vocabulary
- •Glossary
- •14. Marketing
- •Reading
- •The Centrality of Marketing
- •Vocabulary focus
- •The Marketing Concept
- •Marketing Plan
- •Vocabulary focus
- •Comprehension
- •Marketing Research
- •Vocabulary focus
- •Comprehension
- •Marketing Management
- •Comprehension
- •Marketing Department
- •Dialogue
- •Translation Making Sense of swot
- •Listening Listening Comprehension I The Story of the Swatch
- •Listening Comprehension II
- •Discussion
- •Vocabulary
- •15. Advertising
- •Advertising and Advertisements
- •Vocabulary focus
- •How companies advertise?
- •Vocabulary focus
- •The World of tv Commercials
- •Ex. 2. Identify these advertising media. Eight different ways of advertising are illustrated (one of them by the indirect means of sports sponsorship).
- •Commercial Advertising Media
- •The Four Major Promotional Tools
- •Public Service Advertising
- •Listening Comprehension I
- •Commercial 2
- •Commercial 3
- •Listening comprehension II
- •Listening comprehension III
- •Discussion
- •Vocabulary
- •16. International trade discovering connections
- •Reading
- •Protectionism and Free Trade
- •Vocabulary focus
- •Comprehension
- •Markets
- •Vocabulary focus
- •Comprehension
- •The Two Aspects of Foreign Trade
- •International Monetary Fund
- •Vocabulary focus
- •Dialogue Read the dialogue “ Shipping” in pairs and do the following exercises.
- •Translation Dell Tries to Crack South America
- •Listening Comprehension I
- •Listening Comprehension II
- •Vocabulary
- •Glossary
- •Tapescript
- •Tapescript 1 First version of the conversation
- •Second version of the conversation
- •Литература
Summary of General Management
T E X T 3
Management and Human Resources Development
Read the text and say why proper utilization of people is one of the most important aspects of management.
Managers perform various functions, but one of the most important and least understood aspects of their job is proper utilization of people. Research reveals that worker performance is closely related to motivation; thus keeping employees motivated is an essential component of good management. In a business context, motivation refers to the stimulus that directs the behaviour of workers to achieve company goals, managers must be aware of their needs.
Many managers believe workers will be motivated to achieve organizational goals by satisfying their fundamental needs for material survival. These needs include a good salary, safe working conditions and job security. While absence of these factors results in poor morale and dissatisfaction, studies have shown that their presence results only in maintenance of existing attitudes and work performance. Although important, salary, working conditions, and job security do not provide the primary motivation for many workers in highly industrialized societies, especially at the professional or technical level. Increased motivation is more likely to occur when work meets the needs of individuals for learning, self realization, and personal growth. By responding to personal needs – the desire for responsibility, recognition, growth, promotion, and more interesting work – managers have altered conditions in the workplace and consequently, many employees are motivated to perform more effectively.
In an attempt to meet both fundamental or personal needs of workers, innovative management approaches, such as job enrichment and job enlargement, have been adopted in many organizations. Job enrichment gives workers authority in making decisions related to planning and doing their work. A worker might assume responsibility for scheduling work-flow, checking quality of work produced, or making sure deadlines are met. Job enlargement increases the number of tasks workers perform by allowing them to rotate positions or by giving them responsibility for doing several jobs. Rather than assembling just one component of an automobile, factory workers might be grouped together and given responsibility for assembling the entire fuel system.
By improving the quality of work life through satisfaction of fundamental and personal employee needs, managers attempt to direct the behaviour of workers toward the company goals.
But probably the most powerful and basic of all elements necessary to attract and keep people is happiness.
Employees who are happy in their jobs will work hard and well – and won’t leave. So how do you create happy employees? The first step, and a recurring theme of this summary, is to be happy yourself.
Employees are happier in a workplace run by managers who enjoy themselves, their work, and their employees.
