- •Нечаева м. И., Воробьева с. В., Самофалова т. П., Кузуб е. В.
- •Предисловие
- •Office work
- •1. Records management
- •Records Management
- •Vocabulary focus
- •Origins of Records and Archives
- •Vocabulary focus
- •The Challenge
- •Vocabulary focus
- •A Model Scheme of Service in the uk
- •Director of Records and Archives
- •Deputy Director of Records and Archives
- •Assistant Director of Records and Archives
- •Records and Archives Officer
- •Records and Archives Clerk
- •Assistant Records and Archives Clerk
- •Dialogue
- •History
- •Vocabulary
- •2. In the Office discovering connections
- •Offices
- •A Small Office Versus a Big Office
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •2½ Million pieces of paper are printed by computers every __________ and 60 million photocopies are made every _______.
- •Comprehension
- •Text 3 The Eternal Coffee Break
- •Vocabulary focus
- •Comprehension
- •Factory Models Work In The Office
- •Meetings
- •Dialogue a Busy Office Read the conversation in pairs and do the tasks below.
- •Telephoning: Getting Through
- •Computers
- •Обязанности секретаря
- •Listening Listening Comprehension I
- •Listening Comprehension II
- •Minutes
- •Listening Comprehension III
- •Discussion
- •Vocabulary
- •3. Job hunting discovering connections
- •Reading
- •Finding the Ideal Job
- •Vocabulary focus
- •Comprehension
- •The Ideal Job
- •Vocabulary focus
- •Comprehension
- •Job Applications
- •A Letter of Application
- •Curriculum vitae
- •Work in Bermuda!
- •Listening Comprehension I
- •Interviews
- •Listening Comprehension II Who Should We Short-list?
- •Panel Interviews
- •Correspondence
- •4. Business letter format discovering connections
- •Parts of Business Letters
- •I. Indispensable Parts of Business Letters
- •II. Optional Parts of Business Letters
- •Addressing Envelopes
- •Business Letter Layout
- •Modified Block Style
- •Useful Expressions and Phrases
- •Reading Specimen Letters
- •I. Letter Layout.
- •II. Parts of a Letter, Beginning and Ending.
- •III. References, Subjects, Notations and Copies.
- •F.G.Bending
- •Dialogue
- •Some things that you can check in your writing
- •Some things that can make a message unclear
- •5. Enquiries discovering connections
- •Replies to Enquiries
- •Useful expressions and phrases
- •Specimen letters
- •I. Import Enquiry.
- •II. Domestic Enquiry.
- •III. Export Enquiry.
- •Word List:
- •Comprehension
- •Dialogue
- •Points to remember
- •Vocabulary
- •6. Offers
- •Types of offers
- •Useful Expressions and Phrases
- • Expressions used in offers and contracts in connection with terms of payment
- •Reading Specimen Letters
- •I. Firm Offer.
- •II. Offer Without Engagement.
- •III. Declining Offers.
- •IV. Accepting Offers.
- •Word List:
- •Comprehension
- •Dialogue
- •7. Orders
- •Placing an order
- •Useful expressions and phrases
- •Specimen letters
- •I. Enclosing Printed Order Form.
- •II. Enclosing an Acknowledgement.
- •III. Import Order.
- •IV. Exchange of Cables.
- •V. Confirmation.
- •Word List:
- •To: Daniele Causio
- •Vocabulary
- •Business
- •8. Economy
- •Economics as an Academic Discipline
- •Vocabulary focus
- •1. Economy
- •3. Economic
- •5. Economically
- •The Basic Economic Questions: What? How? For whom? Read the text below and do the tasks that follow.
- •Vocabulary focus
- •Comprehension
- •Basic Kinds of Economic Systems Read the text below and do the tasks that follow.
- •The division of economic systems
- •Traditional economy
- •Market economy
- •Planned economy
- •Mixed economy
- •Participatory economics
- •The Three Sectors of the Economy
- •Depression
- •Конкуренция
- •Manufacturing and Services
- •Discussion
- •Vocabulary
- •Glossary
- •9. Companies
- •Forms of Business Organizations
- •Sole Proprietorship
- •Advantages
- •Disadvantages
- •Partnerships
- •Advantages
- •Disadvantages
- •Limited Companies
- •Advantages
- •Disadvantages
- •Vocabulary focus
- •Company Structure
- •Vocabulary focus
- •The Board of Directors
- •Investing in a Limited Company
- •Vocabulary
- •10. Management
- •What is Management?
- •Vocabulary focus
- •The General Manager
- •Vocabulary focus
- •Comprehension
- •Summary of General Management
- •Management and Human Resources Development
- •Vocabulary focus
- •Comprehension
- •Financial Management
- •Dialogue
- •Translation What Makes a Good Manager? Here are 10 Tips by Bill Gates
- •Listening The Retail Sector
- •Vocabulary
- •Glossary
- •Finance
- •11. Money and banking
- •Discovering connections
- •Money in the Modern World
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •Forms of Money
- •Vocabulary focus
- •Money is a Spectrum of Assets
- •Text 4 The Role of Banks in Theory
- •Vocabulary focus
- •Comprehension
- •Dialogue
- •Translation a) Read the two texts and translate them into Russian in writing.
- •B) Read the two texts and translate them into English in writing.
- •Listening c entral Banking
- •Role play Getting a Bank Loan
- •How soon do you want the loan repaid?
- •Discussion
- •Jokes Money is the root of all evil and a man needs roots!
- •Vocabulary
- •Glossary
- •12. Taxation
- •Discovering connections
- •Reading
- •Taxation (and how to avoid it!)
- •Vocabulary focus
- •Comprehension
- •The Income Tax
- •Vocabulary focus
- •Value Added Tax
- •Ex. 2. Make up the plan of the text.
- •Fiscal Policy
- •Double-taxation agreement
- •Listening Floating exchange rates versus a common currency
- •Vocabulary
- •13. Insurance
- •How much insurance money will you get?
- •Text 1
- •Insurance
- •Vocabulary focus
- •Term Insurance
- •Vocabulary focus
- •Whole Life Insurance
- •Vocabulary focus
- •Insurance Companies
- •Dialogue
- •A) Translate the text into English using the previous texts and the terms you have learnt. Оберег для вашего ребенка
- •Listening
- •Insurance
- •Vocabulary
- •Glossary
- •14. Marketing
- •Reading
- •The Centrality of Marketing
- •Vocabulary focus
- •The Marketing Concept
- •Marketing Plan
- •Vocabulary focus
- •Comprehension
- •Marketing Research
- •Vocabulary focus
- •Comprehension
- •Marketing Management
- •Comprehension
- •Marketing Department
- •Dialogue
- •Translation Making Sense of swot
- •Listening Listening Comprehension I The Story of the Swatch
- •Listening Comprehension II
- •Discussion
- •Vocabulary
- •15. Advertising
- •Advertising and Advertisements
- •Vocabulary focus
- •How companies advertise?
- •Vocabulary focus
- •The World of tv Commercials
- •Ex. 2. Identify these advertising media. Eight different ways of advertising are illustrated (one of them by the indirect means of sports sponsorship).
- •Commercial Advertising Media
- •The Four Major Promotional Tools
- •Public Service Advertising
- •Listening Comprehension I
- •Commercial 2
- •Commercial 3
- •Listening comprehension II
- •Listening comprehension III
- •Discussion
- •Vocabulary
- •16. International trade discovering connections
- •Reading
- •Protectionism and Free Trade
- •Vocabulary focus
- •Comprehension
- •Markets
- •Vocabulary focus
- •Comprehension
- •The Two Aspects of Foreign Trade
- •International Monetary Fund
- •Vocabulary focus
- •Dialogue Read the dialogue “ Shipping” in pairs and do the following exercises.
- •Translation Dell Tries to Crack South America
- •Listening Comprehension I
- •Listening Comprehension II
- •Vocabulary
- •Glossary
- •Tapescript
- •Tapescript 1 First version of the conversation
- •Second version of the conversation
- •Литература
Vocabulary
asset (s) – актив(ы)
bearer, n – держатель, владелец, предъявитель
board, n – совет
of directors, n – совет директоров
bond, n – облигация
chairman, n – председатель
charter, n – устав
be in charge of – руководить, быть ответственным
company, n – компания
limited – компания с ограниченной ответственностью
director, n – директор
financial – финансовый директор
managing – управляющий директор
marketing – директор по маркетингу
production – руководитель производства
dissolve (v) – расторгать, распускать
entity, n – субъект, организация
flexibility, n – гибкость
liable (adj) – ответственный
liabilities, n – пассивы, обязательства
liability, n – ответственность, обязательство
licence, n – лицензия
management, n – управление, руководство
merger, n – слияние; объединение фирм в одну новую фирму
ownership, n – право собственности
partner, n – партнер
partnership, n – партнерство
private (adj) – частный
proprietor, n – предприниматель, собственник
proprietorship, n – собственность
sole – единоличное предпринимательство
retire, v – выходить на пенсию
retirement, n – выход на пенсию
revenue, n – доход
securities, n – ценные бумаги
share, n – доля; акция
shareholder, n – акционер
stock, n – доля; акция
exchange, n – фондовая биржа
takeover, n – поглощение; приобретение компании новыми владельцами.
tax, n – налог
GLOSSARY
Assets of a company are all the things that it owns. The size of the company is measured in terms of its assets.
Charity – organization to relieve poverty, advance religion or education, etc; benefits from some financial concessions
Company (UK) – organization operating to make profit
Cooperative – democratic firm owned by its workers
Corporation (US) – society friendly association of people; for example, a sports society (society + firm)
Current assets generally consist of cash, marketable securities, receivables, inventories and prepayments. They can be converted into cash within one year.
Dividend – a part of a company’s profits paid to shareholders, usually once or twice a year.
Division – a part of company that is responsible for a certain product, service or area.
Enterprise – new commercial activity, for example, How's your new enterprise? Also in some company names; for example, Smiths Enterprises
Fixed assets are assets which a company uses on a continuous basis such as property and machinery.
Government agency – organization which is part of the state administration
Holding company is a company that has enough shares in one or more other companies to be able to control the other companies.
Intangible assets are assets which are non-physical in nature, such as patents and trademarks.
Liabilities are the sums of money which it owes.
Limited company is a company whose owners are legally responsible for only a part of any money that it may owe if it goes bankrupt.
Managing Director – a top manager in a company, just under the Chairman or President.
Merger is the joining together of two separate companies or organizations so that they become one.
Minority interest – company in which another firm has less than a 50 per cent interest
Multinational – organization operating in several countries
Nationalized company – company owned by the state
Offshore company – firm based in a tax haven to avoid higher taxation
Operation – general word for a company, usually a small one, and part of a large group. It also means activity; for example, our commercial operation
Parent company – company which owns another
Parent company – the head company in a group.
Partnership is a relationship in which two or more people, business or industries work together as partners.
Personal Assistant – the secretary of a manager in a company.
PR – public relations – official communication between a company and the media/public, in order to present the best image.
Premises – the land and building occupied by a company.
Private company – company whose shares are not publicly available
Public company – company whose shares are publicly available
Purchasing – the act of buying goods; the department in a company which does this.
Sole proprietor is a person who owns his own business and does not have a partner or any shareholders.
Subsidiary – a company that is owned by another company.
Takeover is the act of gaining control of a company by buying more of its shares than anyone else.
Tangible assets are assets which are physical in nature, such as factories and offices.
Turnover – the total sales of a company.
