- •Нечаева м. И., Воробьева с. В., Самофалова т. П., Кузуб е. В.
- •Предисловие
- •Office work
- •1. Records management
- •Records Management
- •Vocabulary focus
- •Origins of Records and Archives
- •Vocabulary focus
- •The Challenge
- •Vocabulary focus
- •A Model Scheme of Service in the uk
- •Director of Records and Archives
- •Deputy Director of Records and Archives
- •Assistant Director of Records and Archives
- •Records and Archives Officer
- •Records and Archives Clerk
- •Assistant Records and Archives Clerk
- •Dialogue
- •History
- •Vocabulary
- •2. In the Office discovering connections
- •Offices
- •A Small Office Versus a Big Office
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •2½ Million pieces of paper are printed by computers every __________ and 60 million photocopies are made every _______.
- •Comprehension
- •Text 3 The Eternal Coffee Break
- •Vocabulary focus
- •Comprehension
- •Factory Models Work In The Office
- •Meetings
- •Dialogue a Busy Office Read the conversation in pairs and do the tasks below.
- •Telephoning: Getting Through
- •Computers
- •Обязанности секретаря
- •Listening Listening Comprehension I
- •Listening Comprehension II
- •Minutes
- •Listening Comprehension III
- •Discussion
- •Vocabulary
- •3. Job hunting discovering connections
- •Reading
- •Finding the Ideal Job
- •Vocabulary focus
- •Comprehension
- •The Ideal Job
- •Vocabulary focus
- •Comprehension
- •Job Applications
- •A Letter of Application
- •Curriculum vitae
- •Work in Bermuda!
- •Listening Comprehension I
- •Interviews
- •Listening Comprehension II Who Should We Short-list?
- •Panel Interviews
- •Correspondence
- •4. Business letter format discovering connections
- •Parts of Business Letters
- •I. Indispensable Parts of Business Letters
- •II. Optional Parts of Business Letters
- •Addressing Envelopes
- •Business Letter Layout
- •Modified Block Style
- •Useful Expressions and Phrases
- •Reading Specimen Letters
- •I. Letter Layout.
- •II. Parts of a Letter, Beginning and Ending.
- •III. References, Subjects, Notations and Copies.
- •F.G.Bending
- •Dialogue
- •Some things that you can check in your writing
- •Some things that can make a message unclear
- •5. Enquiries discovering connections
- •Replies to Enquiries
- •Useful expressions and phrases
- •Specimen letters
- •I. Import Enquiry.
- •II. Domestic Enquiry.
- •III. Export Enquiry.
- •Word List:
- •Comprehension
- •Dialogue
- •Points to remember
- •Vocabulary
- •6. Offers
- •Types of offers
- •Useful Expressions and Phrases
- • Expressions used in offers and contracts in connection with terms of payment
- •Reading Specimen Letters
- •I. Firm Offer.
- •II. Offer Without Engagement.
- •III. Declining Offers.
- •IV. Accepting Offers.
- •Word List:
- •Comprehension
- •Dialogue
- •7. Orders
- •Placing an order
- •Useful expressions and phrases
- •Specimen letters
- •I. Enclosing Printed Order Form.
- •II. Enclosing an Acknowledgement.
- •III. Import Order.
- •IV. Exchange of Cables.
- •V. Confirmation.
- •Word List:
- •To: Daniele Causio
- •Vocabulary
- •Business
- •8. Economy
- •Economics as an Academic Discipline
- •Vocabulary focus
- •1. Economy
- •3. Economic
- •5. Economically
- •The Basic Economic Questions: What? How? For whom? Read the text below and do the tasks that follow.
- •Vocabulary focus
- •Comprehension
- •Basic Kinds of Economic Systems Read the text below and do the tasks that follow.
- •The division of economic systems
- •Traditional economy
- •Market economy
- •Planned economy
- •Mixed economy
- •Participatory economics
- •The Three Sectors of the Economy
- •Depression
- •Конкуренция
- •Manufacturing and Services
- •Discussion
- •Vocabulary
- •Glossary
- •9. Companies
- •Forms of Business Organizations
- •Sole Proprietorship
- •Advantages
- •Disadvantages
- •Partnerships
- •Advantages
- •Disadvantages
- •Limited Companies
- •Advantages
- •Disadvantages
- •Vocabulary focus
- •Company Structure
- •Vocabulary focus
- •The Board of Directors
- •Investing in a Limited Company
- •Vocabulary
- •10. Management
- •What is Management?
- •Vocabulary focus
- •The General Manager
- •Vocabulary focus
- •Comprehension
- •Summary of General Management
- •Management and Human Resources Development
- •Vocabulary focus
- •Comprehension
- •Financial Management
- •Dialogue
- •Translation What Makes a Good Manager? Here are 10 Tips by Bill Gates
- •Listening The Retail Sector
- •Vocabulary
- •Glossary
- •Finance
- •11. Money and banking
- •Discovering connections
- •Money in the Modern World
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •Forms of Money
- •Vocabulary focus
- •Money is a Spectrum of Assets
- •Text 4 The Role of Banks in Theory
- •Vocabulary focus
- •Comprehension
- •Dialogue
- •Translation a) Read the two texts and translate them into Russian in writing.
- •B) Read the two texts and translate them into English in writing.
- •Listening c entral Banking
- •Role play Getting a Bank Loan
- •How soon do you want the loan repaid?
- •Discussion
- •Jokes Money is the root of all evil and a man needs roots!
- •Vocabulary
- •Glossary
- •12. Taxation
- •Discovering connections
- •Reading
- •Taxation (and how to avoid it!)
- •Vocabulary focus
- •Comprehension
- •The Income Tax
- •Vocabulary focus
- •Value Added Tax
- •Ex. 2. Make up the plan of the text.
- •Fiscal Policy
- •Double-taxation agreement
- •Listening Floating exchange rates versus a common currency
- •Vocabulary
- •13. Insurance
- •How much insurance money will you get?
- •Text 1
- •Insurance
- •Vocabulary focus
- •Term Insurance
- •Vocabulary focus
- •Whole Life Insurance
- •Vocabulary focus
- •Insurance Companies
- •Dialogue
- •A) Translate the text into English using the previous texts and the terms you have learnt. Оберег для вашего ребенка
- •Listening
- •Insurance
- •Vocabulary
- •Glossary
- •14. Marketing
- •Reading
- •The Centrality of Marketing
- •Vocabulary focus
- •The Marketing Concept
- •Marketing Plan
- •Vocabulary focus
- •Comprehension
- •Marketing Research
- •Vocabulary focus
- •Comprehension
- •Marketing Management
- •Comprehension
- •Marketing Department
- •Dialogue
- •Translation Making Sense of swot
- •Listening Listening Comprehension I The Story of the Swatch
- •Listening Comprehension II
- •Discussion
- •Vocabulary
- •15. Advertising
- •Advertising and Advertisements
- •Vocabulary focus
- •How companies advertise?
- •Vocabulary focus
- •The World of tv Commercials
- •Ex. 2. Identify these advertising media. Eight different ways of advertising are illustrated (one of them by the indirect means of sports sponsorship).
- •Commercial Advertising Media
- •The Four Major Promotional Tools
- •Public Service Advertising
- •Listening Comprehension I
- •Commercial 2
- •Commercial 3
- •Listening comprehension II
- •Listening comprehension III
- •Discussion
- •Vocabulary
- •16. International trade discovering connections
- •Reading
- •Protectionism and Free Trade
- •Vocabulary focus
- •Comprehension
- •Markets
- •Vocabulary focus
- •Comprehension
- •The Two Aspects of Foreign Trade
- •International Monetary Fund
- •Vocabulary focus
- •Dialogue Read the dialogue “ Shipping” in pairs and do the following exercises.
- •Translation Dell Tries to Crack South America
- •Listening Comprehension I
- •Listening Comprehension II
- •Vocabulary
- •Glossary
- •Tapescript
- •Tapescript 1 First version of the conversation
- •Second version of the conversation
- •Литература
Discussion
Discuss the following problems:
In what way can the advantage of long-term government’s planning turn to a disadvantage due to the political system of the country? Give examples.
In a free market system the products reflect the wishes of the consumer. But if the wishes are harmful for his health (tobacco, alcohol) and the producers meet his ever-growing demand, will that be an advantage?
Capitalism without bankruptcy is like Christianity without hell. (Anon.). Where do you see the analogy?
Competition brings out the best in products and the worst in people. (David Sarnoff, former president of RGA). What does he mean by “the worst in people”? Doesn’t competition bring out some good qualities in people as well?
Discuss the main economic problems facing our society nowadays.
Vocabulary
agriculture, n – сельское хозяйство; земледелие
capital, n – капитал; накопленный запас результатов прошлого труда, необходимый для создания материальных благ в будущем
compete, v – состязаться, соревноваться, конкурировать
distribute, v – распределять; сбывать
economics, n – экономика, народное хозяйство, экономическая наука, политическая экономия, хозяйственная жизнь
economy, n – хозяйство, экономика, народное хозяйство; бережливость, расчет, расчетливость, экономия, экономность, экономичность
entrepreneur, n – предприниматель
goods, n – товары
industry, n – промышленность, индустрия
investment, n – капиталовложение, инвестиция
labour, n – труд (особенно физический ), работа, работники, рабочая сила
manufacture, n – производство
market, n – рынок, рынок сбыта
production capacity – производственная мощность
resources, n – запасы, ресурсы, средства; природные богатства
scarcity, n – нехватка, редкость, дефицит, недостаточное количество
stock , n – акционерный капитал; акции; пакет акций; фонды
tertiary, adj – относящийся к сфере услуг
vital – жизненный; насущный, очень важный, крайне необходимый
wages , n – заработок, доход, вознаграждение
welfare , n – благосостояние
workforce , n – рабочая сила
Glossary
Asking price – the price that someone wants to sell something for.
Bid price – an offer to pay a particular price for something.
Black economy – business activity that takes place unofficially, especially in order to avoid tax.
Business cycle – fluctuation in economic activity characterized by periods of rising and falling fiscal health. During a business cycle, an economy grows, reaches a peak, and then begins a downturn followed by a period of negative growth (a recession) that ends in a trough before the next upturn.
Capital – 1 the stock of wealth existing at anyone time. 2 money or property, especially when it is used to start a business or to produce more wealth.
Capital goods – goods such as machines or buildings that are made for the purpose of producing other goods.
Competition – the eternal contest between business firms to see which can perform the best either in terms of market share, profit, or some other recognized yardstick.
Consumer goods – goods such as food, clothes, and equipment that people buy, especially to use in the home.
Consumption – 1 the using up of a resource. 2 the selection, adoption, use, disposal and recycling of goods and services, as opposed to their design, production and marketing.
Demand – people’s need or desire to buy or use particular goods and services.
Depression – a period of economic crisis in commerce, finance, and industry, characterized by falling prices, restriction of credit, low output and investment, numerous bankruptcies, and a high level of unemployment.
Economic sector – a part of an area of economic activity.
Economics – the study of the way in which money and goods are produced and used.
Economies of scale – the financial advantages of producing something in very large quantities.
Economy (economic system) – the system by which a country's money and goods are produced and used, or a country considered in this way.
Entrepreneurship – an activity of starting a company, arranging business deals, and taking risks in order to make a profit.
Factors of production – the sum total of the economic resources which we have in order to provide for our economic wants.
Labour – 1 the exercise of human mental and physical effort in the production of goods and services. 2 all the people who work for a company or in a country.
Market economy – a system of producing wealth based on the free operation of business and trade without government controls.
Mixed economy – an economic system in which some industries are owned by the government and some are owned by private companies.
Output – the amount of goods or work produced by a person, machine, factory etc.
Participatory economics – an economic system proposed as an alternative to contemporary market economies and also an alternative to centrally planned socialism or coordinatorism. It implies participatory planning, transparency in all discussions and decision-making.
Planned economy – an economic system in which decisions about the production, allocation and consumption of goods and services is planned ahead of time, in either a centralized or decentralized fashion.
Recession – a period of a business cycle during which there is less trade, business activity, and wealth than usual.
Recovery – a period of a business cycle during which the economy is becoming stronger or more successful again after a difficult period.
Scarcity – a situation in which there is not enough of something.
Traditional economy – an economic system in which decisions are all made on the basis of customs, beliefs, religion, habit, etc.
