- •Нечаева м. И., Воробьева с. В., Самофалова т. П., Кузуб е. В.
- •Предисловие
- •Office work
- •1. Records management
- •Records Management
- •Vocabulary focus
- •Origins of Records and Archives
- •Vocabulary focus
- •The Challenge
- •Vocabulary focus
- •A Model Scheme of Service in the uk
- •Director of Records and Archives
- •Deputy Director of Records and Archives
- •Assistant Director of Records and Archives
- •Records and Archives Officer
- •Records and Archives Clerk
- •Assistant Records and Archives Clerk
- •Dialogue
- •History
- •Vocabulary
- •2. In the Office discovering connections
- •Offices
- •A Small Office Versus a Big Office
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •2½ Million pieces of paper are printed by computers every __________ and 60 million photocopies are made every _______.
- •Comprehension
- •Text 3 The Eternal Coffee Break
- •Vocabulary focus
- •Comprehension
- •Factory Models Work In The Office
- •Meetings
- •Dialogue a Busy Office Read the conversation in pairs and do the tasks below.
- •Telephoning: Getting Through
- •Computers
- •Обязанности секретаря
- •Listening Listening Comprehension I
- •Listening Comprehension II
- •Minutes
- •Listening Comprehension III
- •Discussion
- •Vocabulary
- •3. Job hunting discovering connections
- •Reading
- •Finding the Ideal Job
- •Vocabulary focus
- •Comprehension
- •The Ideal Job
- •Vocabulary focus
- •Comprehension
- •Job Applications
- •A Letter of Application
- •Curriculum vitae
- •Work in Bermuda!
- •Listening Comprehension I
- •Interviews
- •Listening Comprehension II Who Should We Short-list?
- •Panel Interviews
- •Correspondence
- •4. Business letter format discovering connections
- •Parts of Business Letters
- •I. Indispensable Parts of Business Letters
- •II. Optional Parts of Business Letters
- •Addressing Envelopes
- •Business Letter Layout
- •Modified Block Style
- •Useful Expressions and Phrases
- •Reading Specimen Letters
- •I. Letter Layout.
- •II. Parts of a Letter, Beginning and Ending.
- •III. References, Subjects, Notations and Copies.
- •F.G.Bending
- •Dialogue
- •Some things that you can check in your writing
- •Some things that can make a message unclear
- •5. Enquiries discovering connections
- •Replies to Enquiries
- •Useful expressions and phrases
- •Specimen letters
- •I. Import Enquiry.
- •II. Domestic Enquiry.
- •III. Export Enquiry.
- •Word List:
- •Comprehension
- •Dialogue
- •Points to remember
- •Vocabulary
- •6. Offers
- •Types of offers
- •Useful Expressions and Phrases
- • Expressions used in offers and contracts in connection with terms of payment
- •Reading Specimen Letters
- •I. Firm Offer.
- •II. Offer Without Engagement.
- •III. Declining Offers.
- •IV. Accepting Offers.
- •Word List:
- •Comprehension
- •Dialogue
- •7. Orders
- •Placing an order
- •Useful expressions and phrases
- •Specimen letters
- •I. Enclosing Printed Order Form.
- •II. Enclosing an Acknowledgement.
- •III. Import Order.
- •IV. Exchange of Cables.
- •V. Confirmation.
- •Word List:
- •To: Daniele Causio
- •Vocabulary
- •Business
- •8. Economy
- •Economics as an Academic Discipline
- •Vocabulary focus
- •1. Economy
- •3. Economic
- •5. Economically
- •The Basic Economic Questions: What? How? For whom? Read the text below and do the tasks that follow.
- •Vocabulary focus
- •Comprehension
- •Basic Kinds of Economic Systems Read the text below and do the tasks that follow.
- •The division of economic systems
- •Traditional economy
- •Market economy
- •Planned economy
- •Mixed economy
- •Participatory economics
- •The Three Sectors of the Economy
- •Depression
- •Конкуренция
- •Manufacturing and Services
- •Discussion
- •Vocabulary
- •Glossary
- •9. Companies
- •Forms of Business Organizations
- •Sole Proprietorship
- •Advantages
- •Disadvantages
- •Partnerships
- •Advantages
- •Disadvantages
- •Limited Companies
- •Advantages
- •Disadvantages
- •Vocabulary focus
- •Company Structure
- •Vocabulary focus
- •The Board of Directors
- •Investing in a Limited Company
- •Vocabulary
- •10. Management
- •What is Management?
- •Vocabulary focus
- •The General Manager
- •Vocabulary focus
- •Comprehension
- •Summary of General Management
- •Management and Human Resources Development
- •Vocabulary focus
- •Comprehension
- •Financial Management
- •Dialogue
- •Translation What Makes a Good Manager? Here are 10 Tips by Bill Gates
- •Listening The Retail Sector
- •Vocabulary
- •Glossary
- •Finance
- •11. Money and banking
- •Discovering connections
- •Money in the Modern World
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •Forms of Money
- •Vocabulary focus
- •Money is a Spectrum of Assets
- •Text 4 The Role of Banks in Theory
- •Vocabulary focus
- •Comprehension
- •Dialogue
- •Translation a) Read the two texts and translate them into Russian in writing.
- •B) Read the two texts and translate them into English in writing.
- •Listening c entral Banking
- •Role play Getting a Bank Loan
- •How soon do you want the loan repaid?
- •Discussion
- •Jokes Money is the root of all evil and a man needs roots!
- •Vocabulary
- •Glossary
- •12. Taxation
- •Discovering connections
- •Reading
- •Taxation (and how to avoid it!)
- •Vocabulary focus
- •Comprehension
- •The Income Tax
- •Vocabulary focus
- •Value Added Tax
- •Ex. 2. Make up the plan of the text.
- •Fiscal Policy
- •Double-taxation agreement
- •Listening Floating exchange rates versus a common currency
- •Vocabulary
- •13. Insurance
- •How much insurance money will you get?
- •Text 1
- •Insurance
- •Vocabulary focus
- •Term Insurance
- •Vocabulary focus
- •Whole Life Insurance
- •Vocabulary focus
- •Insurance Companies
- •Dialogue
- •A) Translate the text into English using the previous texts and the terms you have learnt. Оберег для вашего ребенка
- •Listening
- •Insurance
- •Vocabulary
- •Glossary
- •14. Marketing
- •Reading
- •The Centrality of Marketing
- •Vocabulary focus
- •The Marketing Concept
- •Marketing Plan
- •Vocabulary focus
- •Comprehension
- •Marketing Research
- •Vocabulary focus
- •Comprehension
- •Marketing Management
- •Comprehension
- •Marketing Department
- •Dialogue
- •Translation Making Sense of swot
- •Listening Listening Comprehension I The Story of the Swatch
- •Listening Comprehension II
- •Discussion
- •Vocabulary
- •15. Advertising
- •Advertising and Advertisements
- •Vocabulary focus
- •How companies advertise?
- •Vocabulary focus
- •The World of tv Commercials
- •Ex. 2. Identify these advertising media. Eight different ways of advertising are illustrated (one of them by the indirect means of sports sponsorship).
- •Commercial Advertising Media
- •The Four Major Promotional Tools
- •Public Service Advertising
- •Listening Comprehension I
- •Commercial 2
- •Commercial 3
- •Listening comprehension II
- •Listening comprehension III
- •Discussion
- •Vocabulary
- •16. International trade discovering connections
- •Reading
- •Protectionism and Free Trade
- •Vocabulary focus
- •Comprehension
- •Markets
- •Vocabulary focus
- •Comprehension
- •The Two Aspects of Foreign Trade
- •International Monetary Fund
- •Vocabulary focus
- •Dialogue Read the dialogue “ Shipping” in pairs and do the following exercises.
- •Translation Dell Tries to Crack South America
- •Listening Comprehension I
- •Listening Comprehension II
- •Vocabulary
- •Glossary
- •Tapescript
- •Tapescript 1 First version of the conversation
- •Second version of the conversation
- •Литература
Vocabulary focus
Ex. 1. Study the meaning of the following words, and then use them to fill in the gaps.
1. Economy
1.1 [countable] the system by which a country's money and goods are produced and used, or a country considered in this way: a capitalist economy | the burgeoning economies of the Pacific Rim
1.2 [uncountable] the careful use of money, time, goods etc so that nothing is wasted: For the sake of economy, I hadn't yet turned on the heating. | economy drive (=a period of time during which you try to spend less money than usual)
1.3 [countable] something that you do in order to spend less money: One economy would be to take sandwiches instead. | make economies: We're trying to make a few economies this month. | false economy (=something that seems cheaper but costs more in the end): Buying cheap tyres is a false economy - they wear out much more quickly.
1.4 economies of scale technical the financial advantages of producing something in very large quantities: The doubling of output can lead to economies of scale of up to 30%.
2. Economics – [uncountable] the study of the way in which money and goods are produced and used: She studies economics at the London Business School.
3. Economic
3.1 [only before noun] connected with trade, industry, and the management of money: strategies to promote economic growth | It makes no economic sense at all! | economic climate (=conditions affecting trade, industry, and business)
3.2 an economic process, activity etc produces enough profit for it to continue; profitable: It is no longer economic for us to run the service. | an economic price
4. Economical – using money, time, goods etc carefully and without wasting any: an economical method of heating | I have a small car because it is more economical to run.
5. Economically
5.1 in a way that is related to systems of money, trade, or business: In economically advanced countries, childbearing typically begins later in life.
[sentence adverb]: Economically and politically, they've been disenfranchised.
5.2 in a way that uses money, goods, time etc without wasting any: We'll just have to shop as economically as we can from now on.
6. Economize – to reduce the amount of money, time, goods etc that you use [+ on]: We can't economize on the central heating because the baby needs a warm house.
Ex. 2. Supply the sentences with the words from above:
She majored in …. at Harvard.
We are faced with a deepening … crisis.
He’s got a degree in Modern History and …. .
She was brought up to be … with the housekeeping money.
The country is not … stable.
Many countries tried …. on fuel in the 1970s.
Employing too many part-time staff can be a false … .
…. of scale arise when costs do not rise in direct proportion to output.
Ex. 3. Express in one word.
Movable property; merchandise.
Idea underlying a class of things; general notion.
To take part in a race, contest, examination.
To put (parts of a set of thins) in different places; give or send out.
To find out, decide, the amount or value of something.
Smallness of supply compared with demand.
System whereby people live together in organized communities.
Condition of having good health, comfortable living and working conditions, etc.
Great amount of property, money, etc.; richness.
______________________________________________________________________________________________________________
Words for reference: concept, goods, scarcity, society, wealth, welfare, to compete, to distribute, to evaluate.
Ex. 4. Make adjectives of the following nouns (a) and make nouns of the following verbs (b).
scarcity, concept, goods, resource, wealth
to assemble, to concern, to evaluate, to increase, to realize
Ex. 5. Using a dictionary add as many words as possible into the table. Find sentences with these words in the text and rephrase them using different derivatives.
-
Verbs
Adjectives
Nouns
I.
definition
2.
economics
3.
Item
4.
society
5.
Stock
6.
Use
7. to compete
8.to distribute
9.
vital
Ex. 6. Choose the words with similar meaning from the two lists.
Concept, connotation, definition, goods, ingredient, item, resources, scarcity, use, wealth, vital.
Articles, conception, association, determination, supplies, component, point, shortage, richness, application, life.
Ex. 7. Form all possible word combinations using the words of the both columns and translate them into Russian. Make up sentences about economy and economics using these word combinations.
-
deprived
scarce
vital
limited
distribute
be concerned with
economic
increase
evaluate
assemble
resources
goods
people
ingredients
choice
welfare
wealth
definition
stock
use
Ex. 8. Complete the sentences with the words from the box below.
limited resources, scarcity, wealth, society, to distribute, means, the concept |
Economics is a theory of how … works.
We have … ….. in rich and poor countries.
The guiding idea in economics is … .
One of the primary concerns of economics is to increase the … of a society.
Once we have produced goods and services we have to decide how … … them.
By wealth the economist … all the real physical assets.
… … of welfare is concerned with the whole state of well-being.
Ex. 9. Make up your own text using the following words and word combinations.
Economics, comprehensive theory, society, the guiding idea, scarcity, not enough resources, to want more, to fill everyone’s wants.
COMPREHENSION
Ex. 1. Complete the sentences using information from the text.
Economics is as old as …….
Economics as an academic discipline is relatively new: the first major book on economics Adam Smith’s …..
Economics is a comprehensive theory of ….. .
The guiding idea in economics is ….. .
The word ‘scarcity’ means that all resources we use are ….….. .
The economist’s job is to evaluate the choices that exist for ……… .
People, scarcity and choice are the three … ……… of economics.
One alternative definition of economics is that it is the study of …. .
One of the primary concerns of economics is to increase ….. .
The concept of welfare is concerned with …. .
The three fundamental questions of economics according to the great American economist Paul are ….
Ex. 2. Say if the statements are true or false. Correct the false ones.
There cannot be any complete definition of economics.
There are three vital ingredients in the definition of economics: people, scarcity and natural resources.
Scarcity means that the poor feel deprived while the rich enjoy all the resources.
The concept of welfare includes the notion of wealth and is concerned with the whole state of well-being.
Ex. 3. Work in pairs. Ask questions using 1 – 10 and answer them.
if economics is as old as the human race;
what branches of economics there are;
what economics is;
what the definition of Alfred Marshall is;
what the guiding idea is;
who feels deprived;
if we have limited resources both in rich and in poor countries;
what people want;
how we could define economics;
about one of the primary concerns of economics.
Ex. 4. Specify the difference between wealth and welfare. What is their role in the economy?
Ex. 5. Speak about economics and how it serves society using the information obtained from the text.
Ex. 6. Having learnt about the subject of economics, can you say how a country’s economy works?
T E X T 2
