- •Нечаева м. И., Воробьева с. В., Самофалова т. П., Кузуб е. В.
- •Предисловие
- •Office work
- •1. Records management
- •Records Management
- •Vocabulary focus
- •Origins of Records and Archives
- •Vocabulary focus
- •The Challenge
- •Vocabulary focus
- •A Model Scheme of Service in the uk
- •Director of Records and Archives
- •Deputy Director of Records and Archives
- •Assistant Director of Records and Archives
- •Records and Archives Officer
- •Records and Archives Clerk
- •Assistant Records and Archives Clerk
- •Dialogue
- •History
- •Vocabulary
- •2. In the Office discovering connections
- •Offices
- •A Small Office Versus a Big Office
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •2½ Million pieces of paper are printed by computers every __________ and 60 million photocopies are made every _______.
- •Comprehension
- •Text 3 The Eternal Coffee Break
- •Vocabulary focus
- •Comprehension
- •Factory Models Work In The Office
- •Meetings
- •Dialogue a Busy Office Read the conversation in pairs and do the tasks below.
- •Telephoning: Getting Through
- •Computers
- •Обязанности секретаря
- •Listening Listening Comprehension I
- •Listening Comprehension II
- •Minutes
- •Listening Comprehension III
- •Discussion
- •Vocabulary
- •3. Job hunting discovering connections
- •Reading
- •Finding the Ideal Job
- •Vocabulary focus
- •Comprehension
- •The Ideal Job
- •Vocabulary focus
- •Comprehension
- •Job Applications
- •A Letter of Application
- •Curriculum vitae
- •Work in Bermuda!
- •Listening Comprehension I
- •Interviews
- •Listening Comprehension II Who Should We Short-list?
- •Panel Interviews
- •Correspondence
- •4. Business letter format discovering connections
- •Parts of Business Letters
- •I. Indispensable Parts of Business Letters
- •II. Optional Parts of Business Letters
- •Addressing Envelopes
- •Business Letter Layout
- •Modified Block Style
- •Useful Expressions and Phrases
- •Reading Specimen Letters
- •I. Letter Layout.
- •II. Parts of a Letter, Beginning and Ending.
- •III. References, Subjects, Notations and Copies.
- •F.G.Bending
- •Dialogue
- •Some things that you can check in your writing
- •Some things that can make a message unclear
- •5. Enquiries discovering connections
- •Replies to Enquiries
- •Useful expressions and phrases
- •Specimen letters
- •I. Import Enquiry.
- •II. Domestic Enquiry.
- •III. Export Enquiry.
- •Word List:
- •Comprehension
- •Dialogue
- •Points to remember
- •Vocabulary
- •6. Offers
- •Types of offers
- •Useful Expressions and Phrases
- • Expressions used in offers and contracts in connection with terms of payment
- •Reading Specimen Letters
- •I. Firm Offer.
- •II. Offer Without Engagement.
- •III. Declining Offers.
- •IV. Accepting Offers.
- •Word List:
- •Comprehension
- •Dialogue
- •7. Orders
- •Placing an order
- •Useful expressions and phrases
- •Specimen letters
- •I. Enclosing Printed Order Form.
- •II. Enclosing an Acknowledgement.
- •III. Import Order.
- •IV. Exchange of Cables.
- •V. Confirmation.
- •Word List:
- •To: Daniele Causio
- •Vocabulary
- •Business
- •8. Economy
- •Economics as an Academic Discipline
- •Vocabulary focus
- •1. Economy
- •3. Economic
- •5. Economically
- •The Basic Economic Questions: What? How? For whom? Read the text below and do the tasks that follow.
- •Vocabulary focus
- •Comprehension
- •Basic Kinds of Economic Systems Read the text below and do the tasks that follow.
- •The division of economic systems
- •Traditional economy
- •Market economy
- •Planned economy
- •Mixed economy
- •Participatory economics
- •The Three Sectors of the Economy
- •Depression
- •Конкуренция
- •Manufacturing and Services
- •Discussion
- •Vocabulary
- •Glossary
- •9. Companies
- •Forms of Business Organizations
- •Sole Proprietorship
- •Advantages
- •Disadvantages
- •Partnerships
- •Advantages
- •Disadvantages
- •Limited Companies
- •Advantages
- •Disadvantages
- •Vocabulary focus
- •Company Structure
- •Vocabulary focus
- •The Board of Directors
- •Investing in a Limited Company
- •Vocabulary
- •10. Management
- •What is Management?
- •Vocabulary focus
- •The General Manager
- •Vocabulary focus
- •Comprehension
- •Summary of General Management
- •Management and Human Resources Development
- •Vocabulary focus
- •Comprehension
- •Financial Management
- •Dialogue
- •Translation What Makes a Good Manager? Here are 10 Tips by Bill Gates
- •Listening The Retail Sector
- •Vocabulary
- •Glossary
- •Finance
- •11. Money and banking
- •Discovering connections
- •Money in the Modern World
- •Vocabulary focus
- •Comprehension
- •Vocabulary focus
- •Forms of Money
- •Vocabulary focus
- •Money is a Spectrum of Assets
- •Text 4 The Role of Banks in Theory
- •Vocabulary focus
- •Comprehension
- •Dialogue
- •Translation a) Read the two texts and translate them into Russian in writing.
- •B) Read the two texts and translate them into English in writing.
- •Listening c entral Banking
- •Role play Getting a Bank Loan
- •How soon do you want the loan repaid?
- •Discussion
- •Jokes Money is the root of all evil and a man needs roots!
- •Vocabulary
- •Glossary
- •12. Taxation
- •Discovering connections
- •Reading
- •Taxation (and how to avoid it!)
- •Vocabulary focus
- •Comprehension
- •The Income Tax
- •Vocabulary focus
- •Value Added Tax
- •Ex. 2. Make up the plan of the text.
- •Fiscal Policy
- •Double-taxation agreement
- •Listening Floating exchange rates versus a common currency
- •Vocabulary
- •13. Insurance
- •How much insurance money will you get?
- •Text 1
- •Insurance
- •Vocabulary focus
- •Term Insurance
- •Vocabulary focus
- •Whole Life Insurance
- •Vocabulary focus
- •Insurance Companies
- •Dialogue
- •A) Translate the text into English using the previous texts and the terms you have learnt. Оберег для вашего ребенка
- •Listening
- •Insurance
- •Vocabulary
- •Glossary
- •14. Marketing
- •Reading
- •The Centrality of Marketing
- •Vocabulary focus
- •The Marketing Concept
- •Marketing Plan
- •Vocabulary focus
- •Comprehension
- •Marketing Research
- •Vocabulary focus
- •Comprehension
- •Marketing Management
- •Comprehension
- •Marketing Department
- •Dialogue
- •Translation Making Sense of swot
- •Listening Listening Comprehension I The Story of the Swatch
- •Listening Comprehension II
- •Discussion
- •Vocabulary
- •15. Advertising
- •Advertising and Advertisements
- •Vocabulary focus
- •How companies advertise?
- •Vocabulary focus
- •The World of tv Commercials
- •Ex. 2. Identify these advertising media. Eight different ways of advertising are illustrated (one of them by the indirect means of sports sponsorship).
- •Commercial Advertising Media
- •The Four Major Promotional Tools
- •Public Service Advertising
- •Listening Comprehension I
- •Commercial 2
- •Commercial 3
- •Listening comprehension II
- •Listening comprehension III
- •Discussion
- •Vocabulary
- •16. International trade discovering connections
- •Reading
- •Protectionism and Free Trade
- •Vocabulary focus
- •Comprehension
- •Markets
- •Vocabulary focus
- •Comprehension
- •The Two Aspects of Foreign Trade
- •International Monetary Fund
- •Vocabulary focus
- •Dialogue Read the dialogue “ Shipping” in pairs and do the following exercises.
- •Translation Dell Tries to Crack South America
- •Listening Comprehension I
- •Listening Comprehension II
- •Vocabulary
- •Glossary
- •Tapescript
- •Tapescript 1 First version of the conversation
- •Second version of the conversation
- •Литература
III. References, Subjects, Notations and Copies.
Read the letter and answer the questions.
Is anybody besides Ms Kaasen allowed to read this letter?
Is it the top copy (the original letter) or a carbon copy?
Who will be sent the copies?
What is the subject of the letter?
SOUNDSONIC Ltd. Warmick House, Warmick Street, Forest Hill, London SE23 1JF Chairman John Frank O.B.E. Directors S.B. Allen M.Sc., N. Ignot Telephone (081) 566 1861 Fax: (081) 566 1385 Telex: 819713
Your ref: Our ref: DS/MR
Date: 21 July 2004 Ms. B. Kaasen Bredgade 51 DK 1260 Copenhagen K DENMARK Private and confidential Dear Ms Kaasen Non-payment of invoice 322/17 I am sorry to see that, despite several reminders, you have not yet paid the above invoice. Unless, therefore, the account is cleared within 14 days of the above date, I shall have no alternative but to place the matter in the hands of our solicitors. Yours sincerely Mary Raynor (Ms) p.p. D. Sampson Sales manager c.c. Messrs Poole & Jackson LTD, Solicitors |
Word List:
enquiry – запрос
enclose – прилагать
full details – полные подробности
price-list – прейскурант
the above invoice – вышеупомянутый счет
reminder – напоминание
clear an account – очистить учетную запись
place the matter in the hands of our solicitors – передать дело в руки наших поверенных
Comprehension
Ex. 1. Answer the questions.
What parts does a business letter contain? Which of them are obligatory? Which ones are considered to be optional?
Where is the sender’s address usually written? What does it consist of?
How many ways of writing a date do you know?
What may an inside address contain? Where is it placed in a business letter?
Speak about the ways of greeting your correspondent in a business letter. What does the form of salutation depend on?
What does the body of the letter consist of? Should it always bi intended?
What can you say about the ways of closing a business letter?
Which part of a letter is known as a signature block? How should a business letter be singed?
How can you let the recipient know that the letter has some enclosures?
How can you draw the reader’s attention to the topic of the letter? Speak about the subject title.
What are references used for? Where are they placed in a business letter?
What would you write if you wanted your letter to be passed on to a particular person?
Can you state the differences between a ‘blocked’ letter and a ‘modified blocked’ letter?
Which rules on the content and style must be observed when writing a business letter?
What should you start writing a letter with? What main parts does a body have?
What can you say about punctuation and capitalization in business letters?
Which business letters can be handwritten?
Can you describe the procedure of addressing the envelope?
Ex. 2. Join these salutations and complimentary closes.
a) Dear Mrs Wilson b) Dear Madam c) Dear Ms Hemsuchi d) Dear Susanna
e) Dear Mr Gonzalez f) Dear David g) Dear Sir or Madam
Ex. 3. There are ten mistakes in this letter. Can you find them? Write out the letter correctly, in ‘block style’.
Ms Margareta Lindell, Slotsberget 26, Göteborg 41803, Sweden.
Your ref Our ref FH/ts |
181 North Street London W1M 2FM Tel. 020-8676 9096 Fax 020-8676 9222 sales@islands.co.uk www.islands.co.uk |
Islands World Holidays
|
Dear Sir Thank you for your letter of the nineteenth of May two thousand and one. I have pleasure in sending you our brochure with details of all our holidays. I look forward to hearing from you. 2005, may 22nd Best wishes Sales Manager Fred Henderson Fred Henderson |
||
Ex. 4. Put in the missing salutations and complimentary closes.
a) The manager Fuchi Bank Tokyo 101 Dear …………. Yours ………… |
b) John Hall Ave Paul Hymans 1200 Brussels Dear …………… Yours ………….. |
c) Ms B Carrillo Restaurante ¡Bien Padre! Guadalajara Dear ………….. ………………… |
d) The Manageress Bells Supermarkets 76 Oxford Road Bath BA2 5HD ………………. ……………….. |
e) Trufit Shoe Co. 841 Pacific St Los Angeles 90121 …………………… ……………………. |
f) Mrs H Cheng 5 Hatton Road Hong Kong …………………. ………………….. |
Ex. 5. These letters are mixed up. Put the sentences in it in the correct order. Rewrite the letters in block style (a) and modified block style (b). Add anything that is obviously missing.
a)
LM/hp
Presser UK Limited
199 Knightsbridge
London SW7 1PJ
Tel: 071 586 5733
Telex: 22498
Fax: 071 586 9474
Linda Morgan (Mrs)
Miss Juliette Rocache
84 Ave du Generalle de Gaulle
91 160 Longjumeau
France
Yours sincerely
Managing Director-Administration
Thank you for your letter of 6 May which has been passed on to me by Mr. Webb.
Mr. Webb has asked to inform you of your conditions of employment regarding Social Security arrangements. In cases like yours where we provide work experience facilities for overseas students, an individual is not covered by UK Social Security as he/she is not considered as an employee.
If you have any questions to ask on this or any other matter, please do not hesitate to get in touch.
b)
I must insist, therefore, that you refund at least 10% of our money.
I would like to remind you that your advertisement said ‘superior hotels’.
I am writing to complain about your Tour 5210 to Mexico.
If we do not receive adequate compensation, I will be forced to write the local newspaper.
The quality of the food in the hotels was terrible and everybody in our group was sick most of the time.
Yours faithfully
Daniel Thomas
Mr Daniel Thomas
Dear Sir or Madam
Ex. 6. These two letters are on the same subject but the language used is very different. The first is from the Inland Revenue and is formal. The second is from a friend and is informal. As you read underline the language which is equivalent in meaning but not in formality.
Dear Mr. Williams, I am writing with reference to you letter of June 18 and apologise for the delay in replying. However, the following are my comments on the various points you rise.
I enclose a claim form (DST/689) for this purpose. I trust you will find this information useful. However, should you have any further queries do not hesitate to contact me. Yours sincerely, Alexander V. Volodko Alexander V. Volodko Information Officer
|
|
Dear Bill, Thanks a lot for your letter which I got on Wednesday. Sorry I haven’t got back to you sooner, but anyway, here are my ideas on the things you wanted clearing up.
Hope this is OK. If there is anything else you want to know drop me a line. All the best, Bob |
Ex. 7. Decide which of these sentences are formal and which are informal. Group together those with a similar meaning.
How about looking at Dimitry’s idea?
Much as I would like to be an assistance, it is beyond my power to intervene.
Say ‘hello’ from me and tell Samira to get better soon.
As this matter is entirely beyond our control, we are unable to proceed with a reimbursement.
I suggest we consider Mr Bozena’s proposal closely.
Thanks for your recent note.
We can’t do anything about it, so we can’t give you any money back.
I would be grateful if you would convey my best wishes to Mrs El Hazir and hope she has a speedy recover.
Before we said yes we’d have to work out how much it’d cost.
I acknowledge receipt of your letter of 5 January.
It’s great to know you’re backing us all the way.
I’d like to help but I can’t do anything.
I am pleased to learn that you are giving us every encouragement.
Prior to any commitment on our part, we would have to assess the financial implications.
Ex. 8. Mach the informal phrases (1 – 15) with the neutral/formal phrases (a – o) with the similar meaning.
Informal |
Neutral/Formal |
|
|
Ex. 9. Read the following sentences. Decide whether they are beginnings (B) or endings (E). Then decide whether they are formal (F), neutral (N) or informal (I).
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
|
B/E |
F/N/I |
Look back at the examples 1 – 12 and find:
a) two written to someone unknown or little known. ..3./….
b) four written to colleagues, perhaps sent to several people. …./…./…./….
c) five written to a friend. …./…./…./…./….
d) one written to a very close family member. ….
Ex. 10. Choose between the given versions of one letter the best one in style, language and form. Give the reasons for your choice.
a)
Dear Mr Rohn, I have already written to you concerning your outstanding debt of ₤591. This should have been already cleared three months ago. You don’t seem to want to cooperate in paying us, and therefore we will sue if your debt is not cleared within the next ten days. Yours sincerely, |
Dear Mr Rohn, I refer to the previous letter sent on 10 October in which you were asked to clear the balance of ₤591 which has been outstanding since July. As you have not replied to the letter you leave little choice for me but to place the matter in the hands of solicitors. However I am reluctant to do this and I am offering you further ten days to settle the account. Yours sincerely, |
b)
Dear Sir, I beg to acknowledge receipt of your letter of the 15th inst. in connection with our not clearing our account which was outstanding as at the end of June. Please accept our profuse apologies. We were unable to settle this matter due to the sudden demise of Mr Noel, our accountant, and as a result were unaware of those accounts which were to be cleared. We now, however, have managed to trace our commitments and take pleasure in enclosing our remittance for ₤620 which we trust will settle our indebtedness. We hope that this unforeseen incident did not in any way inconvenience you, nor lead you to believe that our not clearing our balance on the due date was an intention on our part to delay payment. We remain yours, |
Dear Mr Aldine, I am replying to your letter of 15 July asking to clear our June balance. I apologize for not settling the account sooner, but due to the unfortunate death of Mr Noel, our accountant, we were unable to settle any of our outstanding balances. Please find enclosed our cheque for ₤620, and accept our apologies for any inconvenience. Yours sincerely, |
Ex. 11. The following is a reply to a letter from a firm interested in becoming an agent in the UK for a Swedish manufacturer of garden furniture. Choose the language which is the most appropriate for a formal reply.
1Hi/Dear Mr Price, 2Thanks/Thank you for you letter. 3We were happy/pleased to hear that you are interested in marketing our range of garden furniture. 4But/However, before we 5make any decision/make up our mind, we would be grateful if you would 6provide us with/give us further information 7concerning/about the organization of your firm, the territory it covers, the number of retailed outlets and your market share. 8You would have to get us/ We would expect a minimum turnover of J 600,000 before 9being in a position to/we could offer you a sole agency. 10We would want to get/We would wish to achieve a market share of at least 10% in the first two years. 11Anyway/This said, if you feel your firm is able to meet these targets it 12would be nice/would be useful to arrange an appointment to 13have a chat about/discuss the project 14in a bit more detail/further. I will be in England from 5-12 May and suggest we 15meet/get together then, if this is 16convenient/OK. Please confirm with my secretary if this is 17all right/satisfactory. 18I look forward to hearing from you in the near future/Hope to get a letter from you soon. 19Yours sincerely/All the best, Sven Jorgensen Sven Jorgensen
|
E
x.
12. Complete
these letters. There are two things missing in each one.
a)
Daily Observer |
|
Special Report on Travel Agencies |
|
Advertising prices: |
|
Full Page…….…….. |
₤1,100 |
Half Page…….…….. |
₤600 |
Quarter Page…….…. |
₤400 |
b)
c)
Ex. 13. Look through these letters. What do the writers say when they want to:
refer to some event prior to the letter or to the last time that they contacted each other?
give some good or bad news or give a reason?
apologize for something they cannot do?
request some action?
complain and make a point?
warn about their further actions?
1 Dear Mr Williams: Further to our telephone discussion Thursday, I am delighted to tell you that we are now able to reduce the price of our Peach Series computers by 10%. This is due to the recent rise of the dollar. We look forward to receiving your order. If you need any further information, please let me know. Sincerely, Jim Hutton Jim Hutton |
2 Dear Sir or Madam I am writing to confirm the details of our conversation yesterday, concerning a group travelling to Mexico. We would like to book 25 places on Sun Express holiday No. 5210, departing 14th July. If it is not possible to book with Sun Express, we would accept the Golden Holidays tour. I will be away from home until 2nd June, so please take any necessary action to make sure that a holiday is booked. Please find enclosed a cheque for £2,500 as a deposit. Yours faithfully Daniel Thomas Daniel Thomas |
3 Dear Ms Long Order 2789 I am writing in connection with the above order for office furniture. We regret to inform you that we are unable to deliver the Linton filing cabinets on time. This is as a result of problems at our supplier’s factory. With regard to the lamps and desks, we will deliver the goods before 13 March, as agreed. With apologies, Yours sincerely |
4 Dear Sr Muñoz Thank you for your fax dated 13 May concerning your order for five of our drills. We must apologize for the delay in shipping this order. This was due to unforeseen circumstances. However, we are dealing with your order now and it will be sent without further delay. With apologies once again, Yours sincerely Mona Stenlund Mona Stenlund Export Manager |
5 Dear Sir or Madam: Order 285 Payment on the above order is now overdue. We would be grateful if you could send us your check without delay. Sincerely yours Jeff Hawkins Jeff Hawkins Customer Accounts |
6 Dear Mr Basuki Order 2789 It is now over seven months since we placed the above order with you and we are still waiting for the Linton filing cabinets. I should like to remind you that we have already paid for these cabinets. We must insist, therefore, that you deliver them immediately or refund our money. Unless we hear from you within seven days, we will be forced to take legal action. Yours sincerely Jennifer Long Ms Jennifer Long |
Ex. 14. Here are the main messages from four letters. Choose the correct beginnings and endings from sentences (a) – (h) and then add ‘Yours faithfully/sincerely’ or ‘Best wishes’.
Thank you for your telephone call today, enquiring about our prices.
Looking forward to seeing you.
Thank you for your letter of 16 February concerning Arabian Electronics.
I look forward to receiving your order.
Thank you for your telephone call today.
Thank you for your fax of 18 January, concerning our forthcoming visit to Hong Kong.
I hope that this information will help you.
Please feel free to contact me if you need any information about our other branches.
