Vocabulary

abuse, v – злоупотреблять, ругать

ambiguity, n – двусмысленность, туманность, неясность

appearance, n – появление

compatible, adj – совместимый

condone, v – прощать

credibility, n – правдоподобие, достоверность

decent, adj – приличный, пристойный

essence, n – сущность

exaggeration, n – преувеличение

persuasion, n – убеждение

prejudice, n – предубеждение, предрассудок

substantiation, n – обоснование, доказательство

trigger, v – вызывать

valid, adj – веский, обоснованный

GLOSSARY

Account – a formal banking, brokerage, or business relationship established to provide for regular services, dealings, and other financial transactions.

Advertising agency – a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients.

Advertising campaign – a series of actions intended to achieve a particular result in selling products and services.

Banner – a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.

Billboard (boarding) – a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways.

Brand – In marketing, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, colour schemes, or symbols.

By-products – 1. something produced in the making of something else; 2. a secondary result, a side effect.

Commercials – a paid advertisement on television or radio.

CPM – the cost per thousand.

Flyer – a single page leaflet advertising a nightclub, event, service, or other activity.

Jingle – a catchy, often musical advertising slogan.

Pop-up advertisement (pop-up) – a form of online advertising on the World Wide Web intended to increase web traffic or capture email addresses.

Pop-under advertisement – a variation on the pop-up window. This opens a new browser window, behind the active window.

Public relations – 1 (used with a sing. verb) the art or science of establishing and promoting a favourable relationship with the public; 2 (used with a pl. verb) the methods and activities employed to establish and promote a favourable relationship with the public; 3(used with a sing. or pl. verb) the degree of success obtained in achieving a favourable relationship with the public.

Sales promotion – promotion that supplements or coordinates advertising.

Shoot – a session in which something is photographed, filmed, or videotaped.

Spam – the abuse of any electronic communications medium to send unsolicited messages in bulk. While its definition usually extends to the sending of any unsolicited bulk electronic communication, some exclude from the definition of the term "spam" messages considered by the receiver (or even just the sender) to be targeted, non-commercial, or wanted.

Word-of-mouth advertising – the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of mouth is typically considered a spoken communication, although web dialogue, such as message boards and emails are often now included in the definition.