7.Complete the gaps with any suitable word.

The Times is a national newspaper 1. _______________ published in the United Kingdom since 1788 when it was 2. _______________ as The Daily Universal Register. For much of its history, The Times has been 3. _______________ as Britain’s newspaper of record. It has played an influential role in politics and 4. _________________ public opinion.

With its sister paper The Sunday Times, The Times is published by Times Newspaper Limited, a subsidiary of News International, itself wholly 5. __________________ by the News Corporation group, 6. ______________ by Rupert Murdoch. Though traditionally a moderately centre-right newspaper and a supporter of the Conservatives, it gave 7. __________________ support to the Labour party in the 2001 and 2005 general elections after Murdoch allied himself with Tony Blair. The newspaper was printed in 8. ________________ format for 200 years, but switched to compact size in 2004, in an attempt to 9. _______________ to younger readers. In May 2006, it announced plans to launch a United States 10. ________________ it began publishing on June 6, 2006.

8. Complete the gaps with any suitable word. The Mass Media in the usa

A typical daily paper 1. ____________________ more than 40 pages of news, editorials, interviews, information about sports, art and music. Well-known writers and news analysts write specific features; there is a business section, a family page, general advertising and employment ads.

The most important news is usually 2. _________________ in the right-hand column of the front page of a newspaper. Newspaper columnists write regularly on specific 3. __________________ , such as politics, sports, and business. Complete news 4. __________________ of an event must include all the information available. When a newspaper reporter 5. ___________________ a news event he is responsible for obtaining the material and for presenting it 6. ____________________ and unambiguously.

Advertising usually takes up a large part of a newspaper space. A cleverly planned newspaper 7. ______________________ will cause the reader to stop and read it. They are called eye-caching ads because they leap to the reader’s eye.

Among newspapers and magazines there are both 8. _____________________ and sensational editions. The latter present news in a way that tries to cause emotional reactions rather than careful thought.

There are also daily 9. __________________ newspapers. These are smaller in size and they typically use a simple style together with many pictures. The “New York Daily News” has the largest 10. _________________ .

There are also popular news magazines such as “Time”, “Newsweek”, and “US News and World Report” 11. __________________ national and international news, stories of human 12. ___________________, 13. ______________________ of new books, movies, and plays.

In the USA the reader 14. ___________________________ a newspaper to take a stand on political and other issues, particularly when they are controversial. Actually, it is possible that a newspaper will 15. ___________________ two or more views on a given subject, even when these are different from the opinion of the 16. _____________________ of this newspaper.

After radio and TV became established, newspaper publishers realized that news broadcasting was becoming increasingly dangerous competition, and they began to purchase radio stations. Today, newspapers 17. ______________________ more than half of all radio and TV stations. But the Federal communications commission began to 18. _________________ the purchase of TV and radio stations by newspapers in the same geographical area.

In the USA an important element of the Radio-TV system in America is sponsored programmes. Sponsors, that is advertisers, buy time to 19. __________________ their products. Now commercial television is totally 20. ___________________ by advertising.

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