Vocabulary 4
fat cats
pay packages
a reward
a “golden parachute”
a severance deal
remuneration
CEO – Chief-Executive Officer
public mood
outrageous
in limbo
lavish
to discontent
one-way bet- пари, выгодное только одной стороне
cautious
to make a fuss
a court case/legal action
to point out
to set up
to buy up
to step down
t go under
to call off
to get ahead
to break down
derivatives
to take medication
to hit the deadline
to catch up
to be behind the schedule
controversial
Pattern Topic I
There are different types of payments: wages, salaries etc. A wage is paid for a manual occupation or other occupation not requiring advanced study (factory workers, shop assistants, clerks, typists, plumbers etc.). Wages are paid weekly, in cash. The wages of many workers are made up of several elements: a basic wage, overtime, perks. Salaries are paid for an occupation requiring advanced study, especially a university degree. Salaries are paid to professional people, monthly. Salaried people often have to work a certain number of hours a week but if they work extra hours they are not paid any more. Sometimes salaries are expressed as a yearly figure, e.g. & 15 000 p.a. (per annum). Some people receive basic salary plus commission, or basic salary plus bonuses. Besides, there are perks and fringe benefits. Compensation and remuneration are formal words used to talk about pay and benefits for senior managers. This may include share options or stock options. There may be performance-related bonuses if the manager reaches particular objectives for the company.
A royalty is used as a countable noun to denote a payment made by a publisher to an author, editor or composer for each copy of a musical work or by a performer or producer for each public performance of a play, musical work or film.
Pattern Topic II
Types of payment: a wage, a salary, a fee, remuneration (a severance package, a “golden parachute”, a stock option).
A topical question is whether top managers and directors deserve the lavish pay packages they are awarded. This is a particularly relevant issue since the gap between executives' pay and that of factory-floor workers has widened in rich countries over the past two decades. The late 1990s saw a trend particularly in the USA, towards rewarding executives with stock options and other performance-related bonuses. This has become even more controversial since some top executives continue to receive huge rewards despite poor efforts and poor results. This has enraged shareholders in Britain and the USA, who have begun to revolt against excessive executive pay packages. For example, shareholders of the pharmaceutical company GlaxoSmithKline have recently failed to approve the proposed remuneration package for the CEO. Companies are now exploring new ways to motivate their top staff. Some argue that offering employees stock options makes no sense because this only contributes to short-term thinking. Moreover, stock options are often only available to top management in a company, and are only one way of motivating a workforce. Another approach to motivating staff to stay with a company is to offer a range of flexible benefits (including extra holiday, inexpensive insurance and car leasing), which some firms have introduced.
Pattern Topic III
The process of finding people for particular jobs is recruitment or hiring. The company employs or hires them and they join the company. Outside specialists, headhunters , may be called on to headhunt people for very important jobs.
When you look for a job you may look into the situations vacant pages or appointment pages of the local newspapers. Then you apply for a position by completing an application form and sending your CV or resume in. You may also send a covering letter explaining why you want the job and why you are the right person for it.
Then you are invited to an interview, both group and individual. The interviewers look at your background, work experience and qualifications. They also take into account the references of your previous employers. You may be asked to do written psychometric tests to assess your intelligence and personality. Finally, you are offered the job and you are either to accept it or to turn it down and you are hired and appointed to the position.
There are different types of payments: wages, salaries etc. A wage is paid for a manual occupation or other occupation not requiring advanced study (factory workers, shop assistants, clerks, typists, plumbers etc.). Wages are paid weekly, in cash. The wages of many workers are made up of several elements: a basic wage, overtime, perks. Salaries are paid for an occupation requiring advanced study, especially a university degree. Salaries are paid to professional people, monthly. Salaried people often have to work a certain number of hours a week but if they
work extra hours they are not paid any more. Sometimes salaries are expressed as a yearly figure, e.g. & 15 000 p.a. (per annum). Some people receive basic salary plus commission, or basic salary plus bonuses. Besides, there are perks and fringe benefits. Compensation and remuneration are formal words used to talk about pay and benefits for senior managers. This may include share options or stock options. There may be performance-related bonuses if the manager reaches particular objectives for the company.
A royalty is used as a countable noun to denote a payment made by a publisher to an author, editor or composer for each copy of a musical work or by a performer or producer for each public performance of a play, musical work or film.
МОДУЛЬ 4
Тема: “Marketing”
Учебник: Tonya Trappe, Graham Tullis “ Intelligent Business”, coursebook with audio CD, Longman, 2007(стр.50-56)
Grammar: Passive
Учебник: Paul Emmerson “Business Grammar Builder”, Macmillan, 2007
(стр.44--45,48-49)
Устная тема “Marketing: marketing principles marketing mix, SWOT and STEEP analyses.”