- •I'd like to present the topic …
- •2. What is Marketing?
- •1.Marketing is a process of planning, designing, pricing, promoting and distributing ideas, goods and services, in order to satisfy customer needs, so as to make a profit.
- •4. Marketing Mix
- •5. Financial and Banking System of the uk
- •I'd like to present the topic 'Financial and Banking System of the uk'
- •7.If you read or listen to the popular media, you might get the impression that the Dow Jones Industrial Average, usually just the Dow, is the pulse of the market.
- •11.The Dow Jones Industrial Average is the oldest and most widely known index.
- •8. What is accounting (облік)
- •2) Accounting and its definition:
- •3) Accounting as a service activity:
- •4) Accounting and bookkeeping, the most spread confusion of the terms.
- •9. Business Transactions and Financial Statements (фінансовий звіт та ділові операції)
- •10. Budgets and budgeting
- •6. The Stock Exchange(біржі)
- •If you read or listen to the popular media, you might get the impression that the Dow Jones Industrial Average, usually just the Dow, is the pulse of the market.
- •The Dow Jones Industrial Average is the oldest and most widely known index.
I'd like to present the topic …
2. What is Marketing?
The topic of my presentation is marketing. I'd like to focus on several points that are crucial to the understanding of the concept of marketing. So,
What is Marketing?
1.Marketing is a process of planning, designing, pricing, promoting and distributing ideas, goods and services, in order to satisfy customer needs, so as to make a profit.
2.Marketing is two things: first, it is a strategy and set of techniques to sell an organization's products or services. This involves choosing target customers and designing a persuasive marketing mix to get them to buy. The mix may include a range of brands, tempting prices, convenient sales outlets and a battery of advertising and promotions.
3.The second, and by far more important concept of marketing, focuses on improving the reality of what is an offer. It is based on understanding customers' needs and developing new solutions which are better than those currently available. Doing this is not a marketing department problem, but one which involves the whole organization.
Creating company-wide focus on the customer requires the continual acquisition of new skills and technology.
4.Marketing is rarely effective as a business function. We all remember the words of one of chief executives: 'marketing is too important to leave to the marketing department'. So, marketing is everybody's task in the company. This concept of marketing, offering real customer value, is what business is all about.
5.The core marketing concepts are needs, wants, demands, products, exchange, transactions, and markets.
6.A human need is a state of felt deprivation. People have physical needs social needs and individual needs.
Human wants mean human needs as they are shaped by culture and individual personality.
7.Wants become demands in case they are backed by buying power.
8.A product is anything that can be offered to a market for attention, use or consumption.
9.Exchange is the act of obtaining a desired object from someone by offering something in return.
Transaction consists of a trade of values between two parties.
10.A market is the set of actual and potential buyers of a product.
3. MARKETING MANAGEMENT and STRATEGIC PLANNING
The topic of my presentation is MARKETING MANAGEMENT and STRATEGIC PLANNING
1.We view marketing management as the analysis, planning, implementation, and control of programs designed to create, to build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.
2.There are five alternative concepts under which organizations conduct their marketing activity: production itself, product, selling, marketing, and societal marketing.
3.Production concept is one of the oldest as it believes that consumers always favor available and affordable products.
Product concept holds that consumers favor products that offer the most quality, performance, features, so businesses should concentrate on continuous product improvements.
The marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors.
The consumer orientation argues that a firm can be more successful if it determines what the consumer needs or wants before it decides what product to produce or sell. 4.Societal marketing concept holds that the desired satisfaction should maintain or improve the society's well-being, it calls upon marketers to balance three considerations: profits consumer wants and society's interests.
5.Strategic planning decides today what to do in the future.
6.The first step in the strategic marketing process is analysis. SWOT analysis Strength, Weaknesses, Opportunities and Threats.
7.Strength and weaknesses we can identify by studying performance trends, resources and capabilities.
8. Opportunities and threats can be identified by stating the organizational mission and objectives.
9. A mission statement is a statement of the organization's purpose.
Концепція виробництва є одним з найстаріших, оскільки вважає, що споживачі завжди віддають перевагу доступні і недорогі продукти. Концепція продукту вважає, що споживачі віддають перевагу продуктам, які пропонують найбільшу якість, продуктивність, характеристики, тому підприємства повинні зосередитися на постійного поліпшення продукції. Концепція маркетингу стверджує, що досягнення цілей організації залежить від визначення потреб і потреб цільових ринків і більш ефективно і результативно, ніж у конкурентів поставляти потрібний задоволення. Орієнтація споживачів стверджує, що фірма може бути більш успішним, якщо воно визначає, що повинно споживач або хоче, перш ніж він вирішує, який продукт виробляти або продавати. Соціальна концепція маркетингу вважає, що кращого задоволення повинні зберегти або поліпшити самопочуття суспільства, він закликає маркетологів, щоб збалансувати три міркування: прибуток споживчих потреб та інтересів суспільства.
Стратегічне планування вирішує сьогодні, що робити в майбутньому. Першим кроком у процесі стратегічного маркетингу є аналіз. SWOT-аналіз міцності і слабкі сторони, можливості і загрози. Переваги та недоліки ми можемо визначити, вивчаючи тенденції продуктивності, ресурси і можливості. Можливості та загрози можуть бути визначені із зазначенням організаційно місії і цілей. Місія є формулювання мети організації.