3.3 Suggestions for improving of marketing communications complex in l'Oreal
Event-Marketing - one of the most popular ways to promote both in Russia and abroad.
Event-marketing - is an umbrella organization of activities aimed at the promotion of the brand or product using vivid and memorable events.
Emotional contact with the audience, which is set during the event, gives a universal opportunity to influence the target audience is thinner and more efficient.
Recommend the use of such measures as:
Within days, L'Oreal cosmetics women customers will be able to get a gift and free makeup professional makeup artist made. Action must be accompanied by videos showing L'Oreal, music and show program with contests and giveaways from L'Oreal.
After the session, makeup shoppers are invited to participate in the individual series under the motto "Create your unique way." After the photo session participants will receive a free mini-CD with photos.
«FRUCTIS HAIR STYLE FESTIVAL» In large cities, it is necessary to organize the work of Garnier Fructis Style studios, visiting that anyone could make a free styling from a professional stylist to participate in nkursah get gifts from L'Oreal.
At the weekend, the busiest sites on the megacities in minutes installed bright green awning, which began work Garnier Fructis Style Studio. Anyone could do free styling with a professional stylist and capture the result on Polaroids, or participate in competitions and get a gift from the hands of an energetic leader.
Master classes for professional makeup artists and hairdressers from L'Oreal. These workshops are held in order to promote professional cosmetics L'Oreal.
Conditions and capabilities:
All participants have an equal chance;
Age and territorial restrictions not;
May participate as a master salons and masters in private practice.
Free participation for all contestants;
Free software contestants consumables;
All contestants will be awarded diplomas for participation in the contest and prizes.
Conclusion
Modern Marketing is a complex phenomenon.
Participants of marketing activities around the world are the whole spheres of economy, trade, mass media system, education, and science.
The base of marketing is an elaborate philosophy of effective and socially responsible activities of entrepreneurs. The methodological basis for evaluating the effectiveness of marketing is a systematic approach to the enterprise market, aimed at meeting the needs of customers, while creating the conditions for ensuring the profitability of the entire production and business enterprises.
International marketing is marketing activities of the company in the markets of foreign countries, international development strategy.
Basic forms of access to foreign markets - exports, direct investment, joint venture, franchising, licensing, establishment of branches of the parent company abroad, transfer of know-how.
The purpose of the world market: strengthen the competitive position of the company by expanding sales base gain access to more profitable resources (material, financial, labor, information technology, etc.), extending the life cycle of products, reduce business risk, the benefits system division of labor and specialization.
Among the international organizations to promote international trade, are: International Chamber of Commerce, the International Bureau of customs tariffs, the International Institute for the Unification of Private Law (UNIDROIT / UNIDROIT) and some others.
The corporation «L'Oreal» is the world's largest cosmetics manufacturer with a turnover of over 14 billion euro. This income is provided by nearly 51,000 employees in 130 countries.
At the moment, the market of beauty has more than 2000 items from the company «L'Oreal», as well as about 500 brands. L'oreal Company was established by Frenchman Eugène Schueller.
L'Oréal cosmetics is designed for people of different age, income and gender.
L'Oréal Group strives to meet the needs of as many buyers of cosmetics. Thus each of its brands has its price level: very high, and high (stamps, bearing the names of famous designers); high and medium; medium and low (brands that combine low prices and high quality).
One of the main methods of promoting products, including and L'Oréal, is advertising.
L'Oréal main means of transmission of the advertising information are: television (L'Oréal is one of the largest advertisers in Russia), various magazines (Health, Burda moden, Bazaar, Elle, etc.), signs, ads on transport and billboards. peculiar proliferation and promotion of the products are: discounts on products that always attracts special people; which we launched Lubo (souvenirs) for buying certain products L'Oréal.
Of significant competitors can be identified (by assortment groups) Schwarzkopf - means for hair care, Oriflame - means skincare, Vela - hair styling.
We offer to improve marketing communications complex of L'Oreal by using event-marketing.
We recommend to use such measures as:
Within several days, L'Oreal cosmetics women customers will be able to get a gift and free makeup professional makeup artist made.
«FRUCTIS HAIR STYLE FESTIVAL».
Master classes for professional makeup artists and hairdressers from L'Oreal.
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Website Company http://www.loreal-hr.ru/content.asp
Appendix 1
Main types of brands of L'Oreal
"Products for the mass market"
2. "Cosmetics special purpose"
3. "Goods for salons"
Appendix 2
Posters of L'Oreal
Appendix 3
Posters of L'Oreal
Appendix 4
Photo-report of guerrilla marketing, which is used in the company L'Oreal
