5. International Advertising

As Marshall McLuhan, Canadian author says, advertising is the greatest art form of the 20th century. It feeds into daily life and turns up in different media - TV, as the most glamorous, radio, cinema and the press. Billboards today are the characteristic part of the urban landscape, Internet advertising suggests on-line shopping. The most effective form of communication is supposed to be direct marketing, when mailshots are put into apartments mailboxes, but its targeting can be ridiculously imprecise.

International advertising traditionally has required different strategies than domestic advertising, because of the differences in culture, economic systems, government regulations, and consumer needs.

Types of advertising and approaches:Television advertising, Radio advertising, Product placements. Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded , in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand. Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. Mobile billboard advertising. Mobile billboards are generally vehicle mounted billboards or digital screens. Coffee cup advertising is any advertisement placed upon a coffee cup that is distributedout of an office, café, or drive-through coffee shop. Street advertising. This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furnitureand pavements(тротуары). In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level.

Increasingly, other media are overtaking many of the "traditional" media such as television, radio and newspaper because of a shift toward(к) consumer's usage of the Internet Online advertising- is a form of promotion that uses the Internet. Examples of online advertising include contextual ads that appear on search engine results pages. E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as "e-mail spam". A new form of advertising that is growing rapidly is social network advertising. It is online advertising with a focus on social networking sites.

Approaches such as giveaways(подарки) of products such as cars that are covered with brand messages. Some companies have proposed placing messages or corporate logos on the side of booster rockets(ракеты) and the International Space Station.

Virtually, any medium can be used for advertising. Commercial advertising media can include bus stop benches(скамейка), human billboards, sides of buses, banners attached(присоедин) to or sides of airplanes, taxicab doors, shopping cart handles(ручка коляски), and the backs of event tickets and supermarket receipts (чек).

6. Job satisfaction

There is a limited number of people having the position they most like, but there are a lot of aspects, that can do your job more enjoyable. For example, relations with colleagues can be satisfying; conversely, bad peer relationship can be extremely unpleasant.

Scientists found that such thing as salary and working conditions are not enough to make employees satisfied with their work, but if they are not good enough they can cause dissatisfaction. Such things are called hygiene factors, they are: supervision, company policy, working conditions, salary, peer relationships, security. There also are motivator factors: achievement, recognition, the work itself, responsibility, advancement, growth.

There are the conception that people instinctively dislike work and opposite view that everybody has a potential for development and taking responsibility. Recently has come the notion of empowerment, the idea that decision-making should be decentralized to employees. But some employees can like taking responsibility and other can become stressed by it. For some people it’s important to have work-life balance, high quality of life and avoidance of stress during the work time. Other need in a reasonable and necessary degree of stress, felling of achievement (when results of work give satisfaction).

SAS Institute was chosen as one of the best company to work for in the US. SAS don’t prefer rewarding employees with a mere pay cheques, the company just try to make their life easier. Workers live in wooden campus, where is everything person could need: doctor, dentist, child care, housekeeper… Good employers try to take a load off their workers’ shoulders. They even help stuff fill leisure hours by offering swimming pools, fitness centres, garden allotments and luxury island locations. But none of companies can offer thing that employees really need – assurance that people don’t work too hard.

It is too difficult to get the bottom of people’s mind, they may be very irrational. For example, workers become so snobby about job titles that they prefer a professional-sounding position to an increase in salary. They say that motivational job title make their role in work process more dynamic and inspirational.

Gazprom Company considers its employees a main asset. The Company pays its employees competitive salaries and wages, and offering career opportunities and a proper working environment. Employee benefits include voluntary medical insurance, free meals, anniversary bonuses, material aid, leave allowance, payment of travel tickets, additional childcare allowance, occasion gifts to employees and their families, and accident insurance. In 2010, social payments increased to 29,000 roubles per employee. Gazprom also have regular dialog with worker trade union to address social issues.