
- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Comprehension
- •Degrees in Economics
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •1. Verbs of change
- •2. Prepositions
- •3. Different verb forms
- •Vocabulary
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Headhunting
Ex. 1. You are going to listen to a consultant talking about the recruitment process. Before this, match the verbs from A to the nouns from B to make word partnerships.
-
A
B
to train
a vacancy/post
to shortlist
an interview panel
to advertise
the candidates
to assemble
references
to make
new staff
to check
a job offer
Now decide on a possible order for the events above from the employer’s point of view. For example: 1. to advertise a vacancy 2. … 3. … 4. … 5. … 6. …
Ex. 2. Listen to the recording to check your answers.
Ex. 3. Complete the text using the words or phrases from the box.
curriculum vitae (CV)/resume |
probationary period |
interview |
application form |
psychometric test |
covering letter |
These days many applicants submit their (1) …… speculatively to the companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2) …… and write a/an (3) …… . The employer will then invite the best candidates to attend a/an (4) …… . Sometimes candidates will take a/an (5) …… before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an (6) …… in a company. This is usually three or six months; after that they are offered a permanent post.
SPEAKING
A. Useful Language: Problem-solving.
a) Stating options There are several ways we could deal with this.
|
d) Considering less obvious options We could try …
|
b) Balancing arguments Let’s look at the pros and cons. On the one hand … On the other hand … |
e) Discussing possible effects If we do this, then … |
c) Changing your approach Let’s look at this from another angle. |
f) Making a decision The best way forward is to … |
|
g) Stating future action The next thing to do is … |
Ex. 1. Listen to two directors talking about the problem of staff taking too many days of sick leave. Then answer these questions.
What are the first three solutions proposed by one of the directors to solve the problem of absenteeism?
What do the directors finally decide to do?
Ex. 2. Match the comments below to the correct headings in the Useful language box.
Let’s discuss the advantages and disadvantages.
My solution, then, is to …
We have a number of options.
Let’s look at this a different way.
Let’s think about the consequences of …
It might be worth considering …
What we’ve got to do now is …
Ex. 3. Listen again. Tick the expressions from the Useful language box that you hear.
Ex. 4. Role play this situation.
You are senior managers at a hi-fi manufacturer. Your company is losing market share. You strongly suspect your main rival is using unfair methods to promote its products.
For example, you are almost sure that your rival has been:
making cash payments to main dealers;
offering expensive gifts to important customers.
Hold a meeting to consider how to solve the problem.
B. Discuss the following issues:
How will you characterize the current economic situation in your country?
Are most of the people you know currently optimistic or pessimistic about the future?
Would you say that they are saving money for bad times ahead, or spending and borrowing without worrying too much about the future?
Either way, can you see anything coming that might cause them to change their behaviour?
How will you comment on the one-liner: “When your neighbour loses his job, it’s a recession; when you lose your job it’s a depression.”
Are there any jobs in your country which are in constant demand?
Are you optimistic or pessimistic about your own future? Do you expect the qualification you are currently studying for to get you a permanent job?
What is the situation in the job market in Belarus/the USA/Great Britain regarding different types of unemployment?
C. Speak on the following issues:
Business cycle and its features.
The phases of business cycle.
Business cycle theories.
Unemployment and its types.
The reasons for unemployment.
Costs of unemployment