- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Comprehension
- •Degrees in Economics
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •1. Verbs of change
- •2. Prepositions
- •3. Different verb forms
- •Vocabulary
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Can you explain why you have chosen the profession of an economist?
Would you like to work for a company, teach economic disciplines at university or operate your own economic business after graduating from university?
Do you think you have entrepreneurial flair or talent? What personal qualities and skills do you think an entrepreneur needs? What sacrifices do you think they have to make in their lives to succeed in business?
Would you like, one day, to run your own company, and be ultimately responsible for all aspects of it?
READING
Text 1
As you read the text, focus on different types of economists and their activities.
Careers: Economist
Economists study the ways in which individuals and society choose to use limited resources, such as natural resources, labour, factories, and machines, in an effort to satisfy unlimited wants. They are concerned with the production, distribution, and consumption of goods and services and are interested in helping society to get as much satisfaction as possible from its limited resources. Economists collect, process, and analyze data to determine the costs and benefits of using resources in various ways.
Economists are employed in a number of different job settings. About half of them are academic economists, who engage in teaching, writing and doing research in colleges, and Universities. They also write textbooks and journal articles, develop and test new theoretical models, provide consulting services to governments and businesses, and engage in variety of other professional activities.
The other half of all economists work for government or business.
Government economists collect and analyze information about economic conditions in the nation and possible changes in government economic policies. Much of this information is published in government bulletins and reports. Often the government economist wears a second hat1 as a policy analyst. Economists forecast tax revenues and interest rates, analyze, who gains and who loses from particular changes, monitor prices, compute total output and perform other useful tasks in the public sector.
Business economists work for banks, insurance companies, investment companies, manufacturing firms, economic research firms, and management consulting firms.
Some economists operate their own economic businesses. They are called entrepreneurs. This is a French word that has been accepted into the English language. Entrepreneurs are a mystery to some people, especially those who are only comfortable with a nine-to-five existence and assured weekly pay-checks and fringe benefits. The entrepreneur is a business person who prefers to take calculated risks in order to be his or her own boss. An individual hoping to start up a new company needs to have entrepreneurial flair or talent, as well as good technical skills and financial skills, because they make a profit through risk-taking or initiative. They are self-employed, and often work long hours for less pay than they would if they were an employee of another company.
While the percentage of growth for men entering into business independence could be measured in the teens, women’s increase in a single decade was 69 percent. There is no mystery here. Women go into business for the same reason men do – to make money and to be their own bosses.
Entrepreneurship is regarded to be the first track to success. Rather than take a low-wage, big-industry job, people opt2 to use their wits and energy to climb the ladder of independence. People who are successful in business and so have become rich and powerful are called tycoons.
Speaking about entrepreneurship, Professor K. Vesper of the University of Washington says, “A driving force in entrepreneurship is addictiveness3. Once people have a taste of freedom in a business of their own, they like it. They don’t want to go back to working for someone else.”
Notes:
Wear a second hat – занимать вторую должность.
Opt – выбирать, предпочитать.
Addictiveness – привычка, привыкание.
