
- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Comprehension
- •Degrees in Economics
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •1. Verbs of change
- •2. Prepositions
- •3. Different verb forms
- •Vocabulary
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Vocabulary Focus
Ex. 1. Study the meaning of the words monitor, check and control, then use them to fill in the gaps.
We check something to see if it is correct.
The word control refers to power and domination. It is both a noun and a verb.
If you monitor something you regularly check its progress.
I’ve … the documentation and everything is in order.
Inflation has not gone away but it is under… .
We constantly … the situation and if anything goes wrong we take action immediately.
We apologize for the delay which is due to reasons beyond our… .
Economists … prices, compute total output and perform other useful tasks.
Salary, wages and fringe benefits (also known as perks).
A salary is paid monthly and usually by bank transfer. We use the word salary for monthly payments to professional employees.
Wages are paid weekly to manual or unskilled workers.
Fringe benefits (also known as perks) are extra payments (a company car, free accommodation etc.).
The combination of salary plus perks is called a remuneration package.
Complete this extract from a job advertisement.
We are offering an attractive …, including basic … of 60 K p. a1. plus numerous … such as subsidized accommodation, free medical insurance etc.
Note:
1. K p. A. – one thousand per annum.
Ex. 2. Complete the table by inserting the missing forms if possible
Noun |
Verb |
Adjective/Participle |
distribution /distributor |
|
|
|
consume |
|
|
qualify |
|
|
|
independent |
|
engage |
|
|
|
entrepreneurial |
satisfaction |
|
|
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provide |
|
|
employ |
|
Ex. 3. Match the following word combinations in column A with their Russian equivalents in column B:
A |
B |
|
|
Ex. 4. Express in one word.
Involving a greater amount of reading and study than technical or practical work; manufacturing; extra things that some people get from their job in addition to their salary; a person who starts or organizes a commercial enterprise; expenditure on goods and services for final personal use; a natural ability to do sth well; the place of work; to watch and check sth over a period of time; to reach the standard of ability; knowledge required in order to enter a particular profession; working independently for customers or clients and not for an employer; to say in advance what is expected to happen; an amount of money needed for a particular activity or purpose, esp. in business; to make sth available for sb to use by giving it; the act of distributing.
Words for reference: costs, production, provide, academic, distribution, entrepreneur, self-employed, perks (fringe benefits), monitor, consumption, forecast, job-setting, flair, qualify.
Ex. 5. Choose the words with similar meaning from two columns and arrange them in pairs.
A |
B |
|
|
Ex. 6. Complete the sentences using the words given below.
An … is a person who sets up business and business deals.
A … is a person who is successful in business and so has become rich and powerful.
The industry will have to pass its increased … on to the consumer.
The management will … accommodation, food and drinks for thirty people.
He won’t … as an economist until next year.
An individual hoping to start up a new company needs to have entrepreneurial … or talent.
Unfortunately … of higher profits did not come true.
Economists are concerned with the production, … and … of goods and services.
The … … of the job include a car and free health insurance.
Words for reference: forecasts, perks or fringe benefits, qualify, flair, entrepreneur, costs, provide, tycoon, distribution, consumption.