
- •Учебное пособие
- •Учебное пособие по английскому языку для студентов экономических специальностей
- •Introduction Предисловие
- •Chapter one. Skimming reading Unit one. Business education Part 1
- •Text 1 London College of International Business Studies
- •Text 2 Bentley College
- •Text 3 University of Wales: Degree Courses
- •Unit two. Applying for a job Part 1
- •Text 1 Employment Letters
- •Text 2 Resume
- •Text 3 The Employee Selection Process
- •Unit three. Your career in business and management Part 1
- •Text 1 Accountant
- •Text 2 Hotel and Motel Manager
- •Text 3 Computer Programmer
- •Unit four. Famous people and companies Part 1
- •Text 1 Walt Disney Company
- •Text 2 General Motors Worldwide
- •Text 3 People in Business: the History of Success
- •Unit five. Forms of business ownership Part 1
- •Text 1 Sole Proprietorships
- •Text 2 Partnerships
- •Text 3 Corporations
- •Unit six. Management Part 1
- •Text 1 Management and Managers
- •Text 2 Functions of Management
- •Text 3 Managerial Skills
- •Text 4 Organizational Structure
- •Text 5 Production Management
- •Text 6 Financial Management
- •Unit seven. Marketing and advertising Part 1
- •Text 1 Marketing Management
- •Text 2 Marketing Plan
- •Text 3 Advertising
- •Unit eight. Accounting and information systems Part 1
- •Text 1 Accounting
- •Text 2 Computers
- •Text 3 Management Information Systems
- •Unit nine. Trade Part 1
- •Text 1 The Importance of International Trade
- •Text 2 Wholesaling and Retailing
- •Text 3 Product and Price
- •Unit ten. Money Part 1
- •Text 1 What is Money?
- •Text 2 The Functions of Money
- •Text 3 The Supply of Money
- •Text 2 The Degrees of the University
- •Text 3 Undergraduate School of Studies in Managerial Sciences (Bradford University)
- •Text 4 Management and Administration
- •Unit two. Applying for a job Text 1 Types of Job-Search Letters
- •Text 2 The Internet Job Search
- •Text 3 Dressing for Success
- •Unit three. Your career in business and management Text 1 Business Careers
- •Text 2 Part-Time Work while Attending School
- •Text 3 Working for the Government
- •Text 4 Considering an International Career
- •Unit four. Famous people and companies Text 1 Lexmark International, Inc.
- •Text 2 The Halifax Building Society
- •Text 3 Paula Lambert and Her Company
- •Text 4 Sovereign Sponsor
- •Unit five. Forms of business ownership Text 1 Partnerships for Life
- •Text 2 The Corporate Structure
- •Text 3 Joint Ventures
- •Text 4 Recipe for Success
- •Unit six. Management Text 1 The Managerial Hierarchy
- •Text 2 Human Resource Management
- •Text 3 Managing for Quality
- •Text 4 Management of Corporate Culture
- •Unit seven. Marketing and advertising Text 1 Successful Market Research
- •Text 2 Choosing a Marketing Strategy
- •Text 3 The Marketing Mix
- •Text 4 Promotion
- •Unit eight. Accounting and information systems Text 1
- •International Accounting
- •Text 2 Components of Computerized Systems
- •Text 3 Accounting Software in Small Business
- •Text 4 Office Automation Systems
- •Unit nine. Trade Text 1 The Economic Basis for Trade
- •Increasing International Trade
- •Text 3 Trade Barriers
- •Text 4 Your Rights when Buying Goods
- •Unit ten. Money Text 1 From the History of Money
- •Forms of Money
- •Text 3 Credit Cards
- •Text 4 Traveller’s Cheques
- •Word list
- •Contents Содержание
- •Управление и бизнес Учебное пособие по английскому языку для студентов экономических специальностей
Text 3 Trade Barriers
No matter how compelling the logic of the case for free trade, in fact a wide variety of barriers to free trade do exist.
1. Tariffs are excise taxes on imported goods; they may be imposed for purposes of revenue or protection.
Revenue tariffs are usually applied to products which are not produced domestically, for example, tin, coffee, and bananas in the case of the United States. Rates on revenue tariffs are typically modest and their purpose is to provide the federal government with tax revenues.
Protective tariffs, on the other hand, are designed to shield domestic producers from foreign competition. Although protective tariffs are usually not high enough to prohibit the importation of foreign goods, they put foreign producers at a competitive disadvantage in selling in domestic markets.
2. Import quotas specify the maximum amounts of commodities which may be imported in any period of time. Frequently, import quotas are more effective in retarding international commerce than are tariffs. A given product might be imported in relatively large quantities despite high tariffs; low import quotas, on the other hand, completely prohibit imports once the quotas are filled.
3. Nontariff barriers (NTBs) refer to licensing requirements, unreasonable standards pertaining to product quality and safety, or simply unnecessary bureaucratic red tape in customs procedures. To illustrate: Japan and the European countries frequently require their domestic importers of foreign goods to obtain licenses. By restricting the issuance of licenses, imports can be effectively restricted. Great Britain bars the importation of coal in this way.
4. Voluntary export restrictions (VERs) are a relatively new trade barrier by which foreign firms “voluntarily” limit the amount of their exports to a particular country. VERs, which have the effect of import quotas, are agreed to by exporters in the hope of avoiding more stringent trade barriers. Thus Japanese auto manufacturers agreed to a VER on exports to the United States under the threat of higher U.S. tariffs or the imposition of low import quotas.
Text 4 Your Rights when Buying Goods
When you buy something from a shop, you are making a contract. This contract means that it’s up to the shop – not the manufacturer – to deal with your complaints if the goods are not satisfactory. What do we mean by satisfactory?
The goods must not be broken or damaged and must work properly. This is known as “merchantable quality”. A sheet, say, which had a tear in it, or a clock that didn’t go when you wound it would not pass this test.
The goods must be as described – whether on the pack or by the salesman. A hairdryer which the box says is blue should not turn out to be pink; a pair of shoes the salesman says is leather should not be plastic.
The goods should be fit for their purpose. This means the purpose for which most people buy those particular goods. If you wanted something for a special purpose, you must have said exactly for. If, for instance, the shop assures you that certain glue will mend broken china, and it doesn’t, you have a right to return it.
If goods are faulty when you first inspect or use them, go back to the shop, say that you cancel the purchaser and ask for a complete refund. If you prefer, you can accept a repair or replacement.
If the goods break down through no fault of yours, after you have used them for a time, you may still entitled to some compensation. But if your washing machine worked perfectly for a while and then broke, you could only expect some of the purchase price back. You and the supplier must negotiate a reasonable settlement.
If you have to spend money as a direct result of goods being faulty, you can also claim this from the shop. You could, for example, claim the cost of using a laundry while the washing machine wasn’t working.
There are four golden rules while buying goods:
1. Examine the goods you buy at once. If they are faulty, tell the seller quickly.
2. Keep any receipts you are given. If you have to return something, the receipt will help to prove where and when you bought it.
3. Don’t be afraid to complain. You are not asking a favor to have faulty goods put right. The law is on your side.
4. Be persistent (but not aggressive). If your complaint is justified it is somebody’s responsibility to put things right.