
- •Учебное пособие
- •Учебное пособие по английскому языку для студентов экономических специальностей
- •Introduction Предисловие
- •Chapter one. Skimming reading Unit one. Business education Part 1
- •Text 1 London College of International Business Studies
- •Text 2 Bentley College
- •Text 3 University of Wales: Degree Courses
- •Unit two. Applying for a job Part 1
- •Text 1 Employment Letters
- •Text 2 Resume
- •Text 3 The Employee Selection Process
- •Unit three. Your career in business and management Part 1
- •Text 1 Accountant
- •Text 2 Hotel and Motel Manager
- •Text 3 Computer Programmer
- •Unit four. Famous people and companies Part 1
- •Text 1 Walt Disney Company
- •Text 2 General Motors Worldwide
- •Text 3 People in Business: the History of Success
- •Unit five. Forms of business ownership Part 1
- •Text 1 Sole Proprietorships
- •Text 2 Partnerships
- •Text 3 Corporations
- •Unit six. Management Part 1
- •Text 1 Management and Managers
- •Text 2 Functions of Management
- •Text 3 Managerial Skills
- •Text 4 Organizational Structure
- •Text 5 Production Management
- •Text 6 Financial Management
- •Unit seven. Marketing and advertising Part 1
- •Text 1 Marketing Management
- •Text 2 Marketing Plan
- •Text 3 Advertising
- •Unit eight. Accounting and information systems Part 1
- •Text 1 Accounting
- •Text 2 Computers
- •Text 3 Management Information Systems
- •Unit nine. Trade Part 1
- •Text 1 The Importance of International Trade
- •Text 2 Wholesaling and Retailing
- •Text 3 Product and Price
- •Unit ten. Money Part 1
- •Text 1 What is Money?
- •Text 2 The Functions of Money
- •Text 3 The Supply of Money
- •Text 2 The Degrees of the University
- •Text 3 Undergraduate School of Studies in Managerial Sciences (Bradford University)
- •Text 4 Management and Administration
- •Unit two. Applying for a job Text 1 Types of Job-Search Letters
- •Text 2 The Internet Job Search
- •Text 3 Dressing for Success
- •Unit three. Your career in business and management Text 1 Business Careers
- •Text 2 Part-Time Work while Attending School
- •Text 3 Working for the Government
- •Text 4 Considering an International Career
- •Unit four. Famous people and companies Text 1 Lexmark International, Inc.
- •Text 2 The Halifax Building Society
- •Text 3 Paula Lambert and Her Company
- •Text 4 Sovereign Sponsor
- •Unit five. Forms of business ownership Text 1 Partnerships for Life
- •Text 2 The Corporate Structure
- •Text 3 Joint Ventures
- •Text 4 Recipe for Success
- •Unit six. Management Text 1 The Managerial Hierarchy
- •Text 2 Human Resource Management
- •Text 3 Managing for Quality
- •Text 4 Management of Corporate Culture
- •Unit seven. Marketing and advertising Text 1 Successful Market Research
- •Text 2 Choosing a Marketing Strategy
- •Text 3 The Marketing Mix
- •Text 4 Promotion
- •Unit eight. Accounting and information systems Text 1
- •International Accounting
- •Text 2 Components of Computerized Systems
- •Text 3 Accounting Software in Small Business
- •Text 4 Office Automation Systems
- •Unit nine. Trade Text 1 The Economic Basis for Trade
- •Increasing International Trade
- •Text 3 Trade Barriers
- •Text 4 Your Rights when Buying Goods
- •Unit ten. Money Text 1 From the History of Money
- •Forms of Money
- •Text 3 Credit Cards
- •Text 4 Traveller’s Cheques
- •Word list
- •Contents Содержание
- •Управление и бизнес Учебное пособие по английскому языку для студентов экономических специальностей
Text 4 Considering an International Career
If you dream of faraway places, if you thrive on challenges and new experiences, if you cherish the differences that make each culture special – an international career may be for you.
Working in a foreign country is a wonderful opportunity for learning and growth. Besides the adventure of exploring a new culture and making new friends, living and working abroad offers endless chances for personal and professional growth. You can learn to communicate in a foreign language, acquire new patterns of social interaction, and develop new skills in management and decision making.
Learning a foreign language is a must. Learning a language is for direct communication and for understanding how people of that culture think. The knowledge of the language is also the surest way to become accepted in a foreign country.
Living and working abroad can be hard. Language, food, customs, and living conditions are not what you’re used to. Culture shock is inevitable. It affects everyone living in a foreign culture to some degree, especially those who work in a local firm.
International careers generally fall into one of two categories: business or government. Students with good preparation in international business often do well in government positions or in the not-for-profit sector. In the business world, banking is at the core of most international transactions. Also export/import positions are opening up around the world as companies expand their markets and seek new sources of parts and materials for manufacturing.
Unit four. Famous people and companies Text 1 Lexmark International, Inc.
Lexmark is a global developer, manufacturer and supplier of laser and inkjet printers and associated consumable supplies for the office and home markets.
Lexmark develops and owns most of the technology for its laser printers and consumable supplies; this differentiates the company from a number of its competitors, which purchase laser engines from a third party. Lexmark’s integration of research and development, manufacturing and marketing has enabled the company to design laser printers with features desired by specific customer group and has resulted in substantial market presence for the company within certain industry segments such as banking, retail, pharmacy and health care.
The colour inkjet printer market, the fastest growing segment of the personal printer market, is expanding rapidly due to the growth in personal computers and home offices and the development of easy-to-use colour inkjet technology with good quality colour print capability at low prices.
Lexmark enjoys presence in more than 15,000 retail stores worldwide. As a result, the company is making capital investments in its inkjet production capacity to meet the growing demand for its colour inkjet printers.
In addition to its core printer business, Lexmark develops, manufactures, and markets a broad line of office imaging products, including supplies for International Business Machines (IBM) branded printers that are sold under the IBM trademark.
Lexmark was formed in March 1991 when the investment firm of Clayton, Dubilier & Rice Inc. acquired the Information Products business of International Business Machines Corporation. The company has made a successful transition from being a division within a large corporation to an independent company within its own line of Lexmark-branded products, its own sales and marketing relationships and more efficient development and manufacturing processes.
Lexmark has executive offices and its largest manufacturing center in Lexington, Kentucky. The company also has manufacturing centers in Boulder, Colorado; Orleans, France; Rosyth, Scotland; Juares, Mexico and Sydney, Australia.