
- •Учебное пособие
- •Учебное пособие по английскому языку для студентов экономических специальностей
- •Introduction Предисловие
- •Chapter one. Skimming reading Unit one. Business education Part 1
- •Text 1 London College of International Business Studies
- •Text 2 Bentley College
- •Text 3 University of Wales: Degree Courses
- •Unit two. Applying for a job Part 1
- •Text 1 Employment Letters
- •Text 2 Resume
- •Text 3 The Employee Selection Process
- •Unit three. Your career in business and management Part 1
- •Text 1 Accountant
- •Text 2 Hotel and Motel Manager
- •Text 3 Computer Programmer
- •Unit four. Famous people and companies Part 1
- •Text 1 Walt Disney Company
- •Text 2 General Motors Worldwide
- •Text 3 People in Business: the History of Success
- •Unit five. Forms of business ownership Part 1
- •Text 1 Sole Proprietorships
- •Text 2 Partnerships
- •Text 3 Corporations
- •Unit six. Management Part 1
- •Text 1 Management and Managers
- •Text 2 Functions of Management
- •Text 3 Managerial Skills
- •Text 4 Organizational Structure
- •Text 5 Production Management
- •Text 6 Financial Management
- •Unit seven. Marketing and advertising Part 1
- •Text 1 Marketing Management
- •Text 2 Marketing Plan
- •Text 3 Advertising
- •Unit eight. Accounting and information systems Part 1
- •Text 1 Accounting
- •Text 2 Computers
- •Text 3 Management Information Systems
- •Unit nine. Trade Part 1
- •Text 1 The Importance of International Trade
- •Text 2 Wholesaling and Retailing
- •Text 3 Product and Price
- •Unit ten. Money Part 1
- •Text 1 What is Money?
- •Text 2 The Functions of Money
- •Text 3 The Supply of Money
- •Text 2 The Degrees of the University
- •Text 3 Undergraduate School of Studies in Managerial Sciences (Bradford University)
- •Text 4 Management and Administration
- •Unit two. Applying for a job Text 1 Types of Job-Search Letters
- •Text 2 The Internet Job Search
- •Text 3 Dressing for Success
- •Unit three. Your career in business and management Text 1 Business Careers
- •Text 2 Part-Time Work while Attending School
- •Text 3 Working for the Government
- •Text 4 Considering an International Career
- •Unit four. Famous people and companies Text 1 Lexmark International, Inc.
- •Text 2 The Halifax Building Society
- •Text 3 Paula Lambert and Her Company
- •Text 4 Sovereign Sponsor
- •Unit five. Forms of business ownership Text 1 Partnerships for Life
- •Text 2 The Corporate Structure
- •Text 3 Joint Ventures
- •Text 4 Recipe for Success
- •Unit six. Management Text 1 The Managerial Hierarchy
- •Text 2 Human Resource Management
- •Text 3 Managing for Quality
- •Text 4 Management of Corporate Culture
- •Unit seven. Marketing and advertising Text 1 Successful Market Research
- •Text 2 Choosing a Marketing Strategy
- •Text 3 The Marketing Mix
- •Text 4 Promotion
- •Unit eight. Accounting and information systems Text 1
- •International Accounting
- •Text 2 Components of Computerized Systems
- •Text 3 Accounting Software in Small Business
- •Text 4 Office Automation Systems
- •Unit nine. Trade Text 1 The Economic Basis for Trade
- •Increasing International Trade
- •Text 3 Trade Barriers
- •Text 4 Your Rights when Buying Goods
- •Unit ten. Money Text 1 From the History of Money
- •Forms of Money
- •Text 3 Credit Cards
- •Text 4 Traveller’s Cheques
- •Word list
- •Contents Содержание
- •Управление и бизнес Учебное пособие по английскому языку для студентов экономических специальностей
Text 2 The Functions of Money
There are three functions of money: 1) medium of exchange, 2) measure of value, 3) store of value.
First and foremost, money is a medium of exchange; money is usable in buying and selling goods and services. On the other hand, money is readily acceptable as a means of payment. It is a convenient social invention that allows resource suppliers and producers to be paid with a “good” (money) which can be used to buy any one of the full range of goods and services available in the marketplace. As a medium of exchange, money allows society to escape the complications of barter. And by providing a convenient way of exchanging goods, money allows society to gain the advantage of geographic and human specialization.
Money is also a measure of value. Society finds it convenient to use the monetary unit as a yardstick for measuring the relative worth of heterogeneous goods and resources. This has distinct advantage. With a money system, we need not state the price of each product in terms of all other products for which it might possibly be exchanged.
This use of money as a common denominator means that price of each product need be stated only in terms of money unit. This use of money permits transactors to readily compare the relative worth of various commodities and resources. Such comparisons facilitate rational decision making.
Finally, money serves as a store of value. Because money is the most liquid – that is, the most spendable of all assets, it is a very convenient form in which to store wealth. Most methods of holding money do not yield monetary returns such as one gets by storing wealth in the form of real assets (property) or paper assets (stocks, bonds and so forth). However, money does have the advantage of being immediately usable by a firm or a household in meeting any and all financial obligations.
6. Найдите в тексте ответы на следующие вопросы:
1) When is money usable?
2) Money is readily acceptable as a means of payment, isn’t it?
3) What does money allow society as a means of exchange?
4) How does society use money as a measure of value?
5) What does it mean to use money as a common denominator?
6) Why is money a very convenient form in which to store wealth?
7. Перечислите на английском языке все функции денег.
8. Согласитесь или не согласитесь со следующими утверждениями:
1) Money is a convenient social invention.
2) Money allows society to gain the advantage of geographic and human specialization.
3) The use of money doesn’t permit transactors to compare the relative worth of various commodities and resources.
4) Most methods of holding money yield monetary returns.
5) Money doesn’t have the advantage of being immediately usable by a firm or a household in meeting any and all financial obligations.
9. a) Составьте план текста на английском языке. b) Будьте готовы передать его содержание на английском или русском языке.
Part 3
1. Прочтите и запомните значение следующих слов и словосочетаний:
supply of money |
предложение денег |
neither …nor |
ни…ни |
public official |
государственное должностное лицо |
in circulation |
находящийся в обращении |
checking account |
текущий счет, чековый счет |
checkable deposit |
чековый вклад |
thrift institution |
сберкасса |
savings institution |
сберегательное учреждение |
draw v |
выписать чек |
portion n |
часть |
total a |
общий, суммарный |
currently a |
в настоящее время |
convenience money |
“удобные деньги” |
purchase n, v |
покупка; покупать, закупать |
quantitatively a |
количественно |
(bank)note n |
банкнота |
safety n |
безопасность |
endorse v |
индоссировать, подписать (документ) с обратной стороны |
reverse a |
обратный |
drawer n |
лицо, выписывающее счет |
subsequently a |
в последующем, затем |
cancel v |
погашать |
canceled check |
погашенный чек |
endorsed receipt |
заверенная квитанция |
attest v |
подтверждать |
fulfillment n |
выполнение |
count out v |
подсчитывать |
checkbook money |
деньги безналичного расчета |
transaction n |
сделка |
inclusion n |
включение |
on demand |
по требованию |
2. Из следующих слов выделите: a) существительные, b) прилагательные, c) наречия. Переведите их на русский язык.
agreement, commercial, circulation, various, convenience, copper, obligation, official, essentially, dominant, ownership, authorization.
3. Подберите слова противоположные по значению:
1) neither…nor |
a) sale n |
2) copper pennies |
b) unimportant a |
3) permit v |
c) either…or |
4) coin money |
d) forbid v |
5) safety n |
e) silver dollars |
6) purchase n |
f) paper money |
7) agreement n |
g) immediately adv |
8) significant a |
h) disagreement |
9) afterwards adv |
i) danger n |
4. Соотнесите английские фразы из левой колонки с их русскими эквивалентами в правой:
1) narrowly defined |
a) с разрешения |
2) that is |
b) кроме того, более того |
3) ranging from …to |
c) с помощью |
4) essentially |
d) в силу всех этих причин |
5) quantitatively significant |
e) по существу |
6) in many cases |
f) то есть |
7) for all these reasons |
g) в узком смысле |
8) furthermore |
h) при любом практическом использовании |
9) by the use of |
i) во многих случаях |
10) it might seem strange |
j) обычно используются |
11) are generally acceptable |
k) колеблясь от …до |
12) a large sum of money |
l) может показаться странным |
13) for all practical purposes |
m) значимые в количественном отношении |
14) with the authorization of |
n) крупная сумма денег |
5. Прочтите текст и постарайтесь понять его содержание: