
- •Учебное пособие
- •Учебное пособие по английскому языку для студентов экономических специальностей
- •Introduction Предисловие
- •Chapter one. Skimming reading Unit one. Business education Part 1
- •Text 1 London College of International Business Studies
- •Text 2 Bentley College
- •Text 3 University of Wales: Degree Courses
- •Unit two. Applying for a job Part 1
- •Text 1 Employment Letters
- •Text 2 Resume
- •Text 3 The Employee Selection Process
- •Unit three. Your career in business and management Part 1
- •Text 1 Accountant
- •Text 2 Hotel and Motel Manager
- •Text 3 Computer Programmer
- •Unit four. Famous people and companies Part 1
- •Text 1 Walt Disney Company
- •Text 2 General Motors Worldwide
- •Text 3 People in Business: the History of Success
- •Unit five. Forms of business ownership Part 1
- •Text 1 Sole Proprietorships
- •Text 2 Partnerships
- •Text 3 Corporations
- •Unit six. Management Part 1
- •Text 1 Management and Managers
- •Text 2 Functions of Management
- •Text 3 Managerial Skills
- •Text 4 Organizational Structure
- •Text 5 Production Management
- •Text 6 Financial Management
- •Unit seven. Marketing and advertising Part 1
- •Text 1 Marketing Management
- •Text 2 Marketing Plan
- •Text 3 Advertising
- •Unit eight. Accounting and information systems Part 1
- •Text 1 Accounting
- •Text 2 Computers
- •Text 3 Management Information Systems
- •Unit nine. Trade Part 1
- •Text 1 The Importance of International Trade
- •Text 2 Wholesaling and Retailing
- •Text 3 Product and Price
- •Unit ten. Money Part 1
- •Text 1 What is Money?
- •Text 2 The Functions of Money
- •Text 3 The Supply of Money
- •Text 2 The Degrees of the University
- •Text 3 Undergraduate School of Studies in Managerial Sciences (Bradford University)
- •Text 4 Management and Administration
- •Unit two. Applying for a job Text 1 Types of Job-Search Letters
- •Text 2 The Internet Job Search
- •Text 3 Dressing for Success
- •Unit three. Your career in business and management Text 1 Business Careers
- •Text 2 Part-Time Work while Attending School
- •Text 3 Working for the Government
- •Text 4 Considering an International Career
- •Unit four. Famous people and companies Text 1 Lexmark International, Inc.
- •Text 2 The Halifax Building Society
- •Text 3 Paula Lambert and Her Company
- •Text 4 Sovereign Sponsor
- •Unit five. Forms of business ownership Text 1 Partnerships for Life
- •Text 2 The Corporate Structure
- •Text 3 Joint Ventures
- •Text 4 Recipe for Success
- •Unit six. Management Text 1 The Managerial Hierarchy
- •Text 2 Human Resource Management
- •Text 3 Managing for Quality
- •Text 4 Management of Corporate Culture
- •Unit seven. Marketing and advertising Text 1 Successful Market Research
- •Text 2 Choosing a Marketing Strategy
- •Text 3 The Marketing Mix
- •Text 4 Promotion
- •Unit eight. Accounting and information systems Text 1
- •International Accounting
- •Text 2 Components of Computerized Systems
- •Text 3 Accounting Software in Small Business
- •Text 4 Office Automation Systems
- •Unit nine. Trade Text 1 The Economic Basis for Trade
- •Increasing International Trade
- •Text 3 Trade Barriers
- •Text 4 Your Rights when Buying Goods
- •Unit ten. Money Text 1 From the History of Money
- •Forms of Money
- •Text 3 Credit Cards
- •Text 4 Traveller’s Cheques
- •Word list
- •Contents Содержание
- •Управление и бизнес Учебное пособие по английскому языку для студентов экономических специальностей
Text 1 What is Money?
Money – one of our truly great inventions – constitutes a most fascinating aspect of economic science.
Money is also one of the most crucial elements of economic science. It is much more than a passive component of the economic system – a mere tool for facilitating the economy’s operation. When operating properly, the monetary system is the lifeblood of the circular flows of income and expenditure, which typify all economies.
A well-behaved money system is conducive in both full production and full employment. Conversely, a malfunctioning monetary system can make major contributions to severe fluctuations in the economy’s levels of output, employment, and prices, and can distort the allocation of resources.
What is money? Money is what money does. Anything that performs the functions of money is money.
Money is used for buying and selling goods for measuring value and for storing wealth. Almost every society now has a money economy based on coins and paper notes of one kind or another.
A coin is a peace of metal, usually disk-shaped, which bears lettering, designs or numbers showing its value. Coins have been made of gold, silver, copper, aluminum, nickel, lead, zinc, plastic, and in China even from pressed tea leaves.
Most governments now issue paper money in the form of notes, which are really “promises to pay”. Paper money is obviously easier to handle and much more convenient in the modern world. Cheques, bankers’ cards, and credit cards are being used increasingly and it is possible to imagine a world where “money” in the form of coins and paper currency will no longer be used. Even today, in the United States, many places – especially filling stations – will not accept cash at night for security reasons.
7. Ответьте на вопросы:
1) What does money constitute?
2) Does the monetary system always operate properly?
3) Money is a mere tool for facilitating the economy’s operation, isn’t it?
4) How can a malfunctioning monetary system influence the economy?
5) What is money?
6) What is money used for?
7) What have coins been made of?
8) What kind of money is being used increasingly now?
8. Закончите предложения, произведя нужный выбор:
1) Money is
a) one of our truly great inventions;
b) a passive component of the economic system;
c) an important tool for facilitating the economy’s operation.
2) When operating properly, the monetary system is
a) the most fascinating aspect of economic science;
b) the lifeblood of the circular flows of income and expenditures;
c) the symbol of economic stability.
3) A well-behaved monetary system is conducive in
a) full unemployment;
b) full production;
c) full employment.
4) A malfunctioning monetary system
a) usually changes the economic situation;
b) never distorts the allocation of natural resources;
c) can contribute to severe fluctuations in the economy’s level of output.
5) Money is what money
a) makes;
b) constitutes;
c) does.
6) Almost every society now has a money economy based on
a) cheques;
b) banker’s cards;
c) coins and paper notes.
7) Coin is a peace of
a) paper;
b) metal;
c) pressed tea leaves.
8) Paper money is obviously easier to
a) pay;
b) store;
с) handle.
9. Дайте на английском языке развернутое определение понятию “money”.
Part 2
1. Прочтите и запомните значение следующих слов и словосочетаний:
medium of exchange |
средство расчетов |
means of payment |
средство платежа |
goods and services |
товары и услуги |
social invention |
социальное изобретение |
resource supplier |
поставщик ресурсов |
marketplace n |
рынок, рыночная площадь |
full range |
весь набор |
measure of value |
мера стоимости |
monetary unit |
денежная единица |
yardstick n |
критерий, мерило |
relative worth |
относительная стоимость |
heterogeneous a |
разнородный |
common denominator |
общий знаменатель |
transactor n |
участник сделки |
commodity n |
товар |
store of value |
средство сбережения |
liquid a |
ликвидный |
spendable a |
то, что можно потратить |
assets n pl |
имущество |
real assets |
недвижимое имущество |
paper assets |
ценные бумаги |
monetary return |
денежный доход |
property n |
собственность |
bond n |
облигация |
2. Переведите следующие слова, обращая внимание на суффиксы, характерные для разных частей речи:
usable, relative, possibly, convenient, complication, finally, rational, barter, advantage, immediately, available, supplier, measure.
3. Подберите слова близкие по значению:
1) commodities n pl |
a) avoid v |
2) allow v |
b) different a |
3) worth n |
c) perhaps adv |
4) society n |
d) goods n pl |
5) heterogeneous a |
e) permit v |
6) possibly adv |
f) at once |
7) escape v |
g) community n |
8) immediately adv |
i) value v |
4. Соотнесите английские фразы из левой колонки с их русскими эквивалентами в правой:
1) first and foremost |
a) удобный способ |
2) on the other hand |
b) владение деньгами |
3) which allows |
c) финансовые обязательства |
4) to store wealth |
d) воспользоваться преимуществом |
5) to escape complications |
e) облегчают принятие решения |
6) to gain the advantage |
f) приносить денежный доход |
7) permits transactors |
g) который позволяет |
8) facilitate decision making |
h) во-первых, и прежде всего |
9) financial obligations |
i) легко принимаются |
10) holding money |
j) хранить богатство |
11) to yield monetary returns |
k) избегать неудобства |
12) are readily acceptable |
l) позволяет участникам сделки |
13) a convenient way |
m) с другой стороны |
5. Прочтите текст и постарайтесь понять его содержание: