- •Учебное пособие
- •Учебное пособие по английскому языку для студентов экономических специальностей
- •Introduction Предисловие
- •Chapter one. Skimming reading Unit one. Business education Part 1
- •Text 1 London College of International Business Studies
- •Text 2 Bentley College
- •Text 3 University of Wales: Degree Courses
- •Unit two. Applying for a job Part 1
- •Text 1 Employment Letters
- •Text 2 Resume
- •Text 3 The Employee Selection Process
- •Unit three. Your career in business and management Part 1
- •Text 1 Accountant
- •Text 2 Hotel and Motel Manager
- •Text 3 Computer Programmer
- •Unit four. Famous people and companies Part 1
- •Text 1 Walt Disney Company
- •Text 2 General Motors Worldwide
- •Text 3 People in Business: the History of Success
- •Unit five. Forms of business ownership Part 1
- •Text 1 Sole Proprietorships
- •Text 2 Partnerships
- •Text 3 Corporations
- •Unit six. Management Part 1
- •Text 1 Management and Managers
- •Text 2 Functions of Management
- •Text 3 Managerial Skills
- •Text 4 Organizational Structure
- •Text 5 Production Management
- •Text 6 Financial Management
- •Unit seven. Marketing and advertising Part 1
- •Text 1 Marketing Management
- •Text 2 Marketing Plan
- •Text 3 Advertising
- •Unit eight. Accounting and information systems Part 1
- •Text 1 Accounting
- •Text 2 Computers
- •Text 3 Management Information Systems
- •Unit nine. Trade Part 1
- •Text 1 The Importance of International Trade
- •Text 2 Wholesaling and Retailing
- •Text 3 Product and Price
- •Unit ten. Money Part 1
- •Text 1 What is Money?
- •Text 2 The Functions of Money
- •Text 3 The Supply of Money
- •Text 2 The Degrees of the University
- •Text 3 Undergraduate School of Studies in Managerial Sciences (Bradford University)
- •Text 4 Management and Administration
- •Unit two. Applying for a job Text 1 Types of Job-Search Letters
- •Text 2 The Internet Job Search
- •Text 3 Dressing for Success
- •Unit three. Your career in business and management Text 1 Business Careers
- •Text 2 Part-Time Work while Attending School
- •Text 3 Working for the Government
- •Text 4 Considering an International Career
- •Unit four. Famous people and companies Text 1 Lexmark International, Inc.
- •Text 2 The Halifax Building Society
- •Text 3 Paula Lambert and Her Company
- •Text 4 Sovereign Sponsor
- •Unit five. Forms of business ownership Text 1 Partnerships for Life
- •Text 2 The Corporate Structure
- •Text 3 Joint Ventures
- •Text 4 Recipe for Success
- •Unit six. Management Text 1 The Managerial Hierarchy
- •Text 2 Human Resource Management
- •Text 3 Managing for Quality
- •Text 4 Management of Corporate Culture
- •Unit seven. Marketing and advertising Text 1 Successful Market Research
- •Text 2 Choosing a Marketing Strategy
- •Text 3 The Marketing Mix
- •Text 4 Promotion
- •Unit eight. Accounting and information systems Text 1
- •International Accounting
- •Text 2 Components of Computerized Systems
- •Text 3 Accounting Software in Small Business
- •Text 4 Office Automation Systems
- •Unit nine. Trade Text 1 The Economic Basis for Trade
- •Increasing International Trade
- •Text 3 Trade Barriers
- •Text 4 Your Rights when Buying Goods
- •Unit ten. Money Text 1 From the History of Money
- •Forms of Money
- •Text 3 Credit Cards
- •Text 4 Traveller’s Cheques
- •Word list
- •Contents Содержание
- •Управление и бизнес Учебное пособие по английскому языку для студентов экономических специальностей
Unit six. Management Part 1
1. Прочтите и запомните значение следующих слов и выражений:
achieve v |
достигать, добиваться |
goal n |
цель, задача |
direct v |
руководить, приказывать, направлять |
carry out plans |
выполнять, осуществлять планы |
first-line manager |
менеджер низшего уровня |
middle manager |
менеджер среднего уровня |
top manager |
менеджер высшего уровня |
foreman n |
мастер; прораб |
inventory n |
инвентарь; материально-производственные запасы |
channel n |
канал, путь |
mediator n |
посредник |
representative n |
представитель; уполномоченный |
supervise v |
наблюдать, надзирать, заведовать |
various a |
различный, разный; разнообразный |
link v |
соединять, связывать |
chain of command |
цепь команд |
2. Из следующих слов выделите а) глаголы, в) существительные, с) прилагательные. Переведите их на русский язык.
director, classify, decision, budgetary, coordinate, communication, functional, politician, make, growth, official, supervisor.
3. Подберите слова близкие по значению:
1) carry out v |
a) different a |
2) direct v |
b) official a |
3) channel n |
c) supervise v |
4) formal a |
d) connect v |
5) various a |
e) fulfill v |
6) link v |
f) in prep |
7) within prep |
g) canal n |
4. Соотнесите английские фразы из левой колонки с их русскими эквивалентами в правой:
1) overall management |
a) ответственное лицо |
2) routine work |
b) имеющий отношение к |
3) setting the goals |
c) все управление |
4) person-in-charge |
d) управляющий делами |
5) chief executive officer |
е) повседневная работа |
6) to make budgetary decisions |
f) постановка целей |
7) relating to |
g) принять решение, связанное с бюджетом |
5. Прочтите текст и постарайтесь понять его содержание:
Text 1 Management and Managers
Management is the process of making plans to achieve the goals of an organization and directing people to carry out those plans.
Business managers are the people who manage time, resources, and activities so as to achieve a company's goals. A manager must act as the person-in-charge, the chief decision maker, a formal channel of communication, mediator, politician, and the official company representative.
Managers are classified either by their level within an organization or by what they do.
First-line managers – supervisors or foremen – are responsible for supervising the routine work of employees and making decisions relating to that work.
Middle managers – department heads, project managers, directors – supervise first-line managers, coordinate activities, plan to achieve company goals, and make budgetary, sales and inventory decisions.
The company's top managers – chief executive officer, the president, vice presidents – are responsible for overall management, setting the organization's goals and policies, and planning and directing all aspects of growth and expansion.
The various levels of management are linked in a chain of command, forming the organizational structure.
A functional manager is in charge of a single function of a company, whereas a general manager is in charge of many functions.
6. Ответьте на вопросы:
1) What is management?
2) A manager often acts as a mediator and politician, doesn’t he?
3) How are managers classified?
4) What forms the organizational structure?
5) What is the difference between a functional manager and a general manager?
7. Дайте на английском языке развернутое определение понятиям:
first-line managers –
middle managers –
top managers –
8. Закончите предложения, произведя нужный выбор:
1) Business managers |
a) are linked in a chain of commands. |
2) Managers |
b) are the people who manage time, resources and activities of the firm. |
3) The various levels of management |
c) are classified either by their level within an organization or by what they do. |
9. Расскажите на английском языке все, что вы узнали из текста о менеджерах, используя активную лексику текста.
Part 2
1. Прочтите и запомните значение следующих слов и словосочетаний:
short-term a |
краткосрочный |
long-term a |
долгосрочный; длительный |
determine v |
определять, устанавливать, решать(ся) |
chart v |
составлять карту, схему |
meet the goals |
добиться цели |
broad a |
широкий; обширный; просторный |
hinder v |
мешать, препятствовать |
divide v |
делить(ся); разделять(ся) |
raw materials |
сырье |
subordinate n |
подчиненный |
leadership n |
руководство; руководящая роль |
means n pl |
средство |
exchange v |
обменивать(ся) |
2. Переведите следующие слова, обращая внимание на суффиксы, характерные для разных частей речи:
strategic, tactical, efficiently, important, effective, decision, successful, direction, realistic.
3. Подберите слова близкие по значению:
1) goal n |
a) include v |
2) basic a |
b) objective n |
3) involve v |
c) main a |
4) control v |
d) get v |
5) obtain v |
e) check v |
6) hire v |
f) supervise v |
7) direct v |
g) instruments n pl |
8) tools n pl |
h) happen v |
9) take place v |
i) employ v |
4. Соотнесите английские фразы из левой колонки с их русскими эквивалентами в правой:
1) human relations skills |
a) убедиться в том, что |
2) to run a company |
b) навыки общения |
3) to solve problems |
c) процесс наблюдения |
d) requires communication |
d) решать проблемы |
5) environmental forces |
e) требует общения |
6) to make sure that |
f) внешние силы |
7) the process of watching |
h) управлять компанией |
Прочтите текст и постарайтесь понять его содержание: