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Chapter 8: Appendices Table 8‑2: Common Size Analysis: Diageo and sab Miller

Common Size Analysis: Diageo and SAB Miller

Factor

Diageo**

SAB Miller

Group Net Revenues

$19.1 billion

$23.2 billion

Operating Profit

$5.9 billion

$4.2 billion

Net Profit

$4.3 billion

$3.5 billion

Latin America

Net Revenues

$2.1 billion

$7.8 billion

Operating Profit

$613 million

$1.9 billion

Africa

Net Revenues

$2.7 billion***

$7.2 billion*

Operating Profit

$534 million***

$1.5 billion*

Source: Diageo (2013) and sab Miller (2013a)

* - includes South Africa, ** - £1 = $1.67, *** - includes; Turkey & Eastern Europe

Table 8‑3: Comparison of Market Entry Modes and Performance

Comparison of Market Entry Modes and Performance

Factor

Diageo/EABL – Kenya)

SAB Miller/Bavaria – Colombia)

Alcohol Market

$800 million

$5.9 billion

Market Revenues

$578.4 million*

$3.7 billion**

Equity Stake

50.03%

99.0%

Market Entry Mode

Acquisition

Acquisition

Value

$300 million

$7.8 billion

Market Presence

Kenya, Uganda, Tanzania, South Sudan, and Rwanda (exports)

Colombia, Bolivia, Peru, Ecuador, Panama, and Costa Rica.

Comments

Diageo has been able to organically grow the market without additional funds.

SAB Miller has positioned brands to be market leaders in all the 6 countries and dominate sales.

Source: Diageo (2013a), eabl (2013), and sab Miller (2013)

*- Kenya Revenues, ** - Colombia Revenues

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