Answer the questions using the vocabulary:
How to maintain successful Public Relations?
How to coordinate with members from the press and media and maintain healthy relations with the press?
How to launch a product with a bash and successfully advertise and promote a newly launched product?
What PR tools can help you get good product coverage?
What adverse effect can publicizng about the company have?
What is the most difficult task for a PR practitioner to implement?
What pros and cones of airing a prerecorded interview on a famous TV channel can you predict?
Look at the picture. Describe every PR tool using the vocabulary above.
Speaking:
Discuss with your partner the most important PR tools. Give reasons why you consider them the best.
Speak on the topic of PR tools and their impotance in maintaining good Public Relations.
Unit 6 How to create a successful pr campaign
Comment on the video. What do you think about this PR campaign? Do you consider it to be successful? Why?
http://www.youtube.com/watch?v=idFriQHyonQ
Useful vocabulary:
imaginative, ingenious, inventive, original, resourceful
innovative, cutting-edge, deviceful, state-of-the-art, innovatory
useful, beneficial, valuable, profitable, advantageous, all-purpose
fruitful, helpful, abounding, abundant, plentiful, effective, profuse
Watch the video about creating a successful PR campaign. Answer the questions:
http://www.youtube.com/watch?v=Y4sK_IHnQbI
What is the term “a PR compaign” synonymous with?
How often should a plan be re-vamped? Why?
How do you understand the phrase “To start off on the right foot”?
What does the next step entitled “Stay on the right foot” mean?
Why should you keep a steady pace? What does it mean?
How to monitor your progress?
What is the most important part of a PR campaign?
Watch one more video about a successful PR campaign and create a summary of the video. In the video Stefani Adams from Nest PR shares tips on how to develop a PR campaign including how to specify your target audience, develop key messages and work out the most effective communication tools.
http://www.youtube.com/watch?v=5HtF8jThRsg
Here you will find some useful tips how to start your pr campaign. Watch the video and describe them. Create the list of useful vocabulary from the video and share it with the group.
http://www.youtube.com/watch?v=OPqboTxvzcI
Read the text and create its summary (a brief account giving the main points of something). Use the vocabulary below. Creating a successful pr campaign
Creating a successful PR campaign is an essential part of any business when trying to launch a new product or service nowadays, and with so many different media platforms available, knowing which one’s to use can be a tricky business. This is why it is essential to plan your PR campaign carefully, and research all the areas you need to before starting out.
Below are a list of ideas to try and help you make your campaign a success.
Define your objectives & Goals
This may seem pretty obvious, but you would be amazed how many people forget to carry out this step. Defining exactly what you want your PR campaign to achieve for you will make all of the other steps easier to complete, as you know where you are going.
Your goals need to be achievable, using the SMART (Specific, Measurable, Attainable, Relevant, Time-bound) method when setting your objectives and goals can help a great deal.
Establish who your audience is
This can be one of the most important areas to get right when creating your PR campaign. You could have the best campaign in the world, but if it’s aimed at the wrong people it will fail. Think about who your product or services are aimed at then target these people.
Hold a brainstorming session
Try and get some of your staff (if you have any) involved in this session, as they will often have different ideas to you. In a brainstorming session you need to come up with around six different story ideas to help your PR campaign along.
Decide on the media outlets
Once you have an idea of your objectives and goals, and who you would like to target your campaign towards, you can then think about which communications vehicles you will use to get your message out there. With the digital age upon us there are now many options when it comes to a PR campaign, including press releases, articles, Social media campaigns (including viral campaigns) and much more. Do your research into the various media sources and decide which ones you feel would be the most suited to you.
Monitor your campaign
This is extremely important, you need to keep track of your campaign to know if it is successful. Most people find they need to change things as their campaign progresses, as some areas may not be working as you expected them too, but as long as you keep track of how things are running this will not be a problem.
I hope you have found these ideas helpful, and will keep them in mind if you are considering setting up your own PR campaign.
Useful vocabulary:
to launch a new product or service
media platform (is a means of communication. For example a social media platform is a type of software or technology that enables users to build, integrate or facilitate community, interaction and user-generated content. Blogs and wikis are both social media tools, whereas, Wordpress and Wikispaces are social media platforms for people and companies to utilize to engage in blogging and creating wikis)
to be a tricky business
to plan your PR campaign carefully
achievable (attainable, accessible , reachable, feasible, obtainable)
to target people
to hold a brainstorming session
to come up with ideas
to use communications vehicles
viral campaigns - a communications campaign designed to spread messages rapidly – typically via the Internet. The audience is encouraged to pass a message or video or link on to all of their email contacts
to keep track of your campaign to know if it is successful