- •Contents
- •Unit I design development
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Russian equivalent:
- •Read Text I, write down the sentences with Gerund construction and translate them. Text I the history of design development
- •Reread Text I, answer the following questions:
- •Match these words and expressions with their meanings and memorize them:
- •VII. Read Text II to find answers to the given questions? text II design development in russia
- •What was the main goal of the special commission?
- •What was the principle of design development after 1920?
- •What events play important role in popularization of Russian design?
- •VII. Read Text III, be ready with the annotation. Text III planning
- •IX. Read Text IV and give a brief summary of it. Text IV evolution of the design process and technologies
- •X. Render the following text into English:
- •XI. Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it. Unit II
- •Introduction into speciality
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text I and see how many of your ideas are mentioned. Text I the design process
- •Answer the following questions:
- •Creativity
- •Read Text II paying attention to the words and phrases in bold. Text II graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Text III training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Text IV graphic designers
- •Reread Text IV. In pairs, discuss the statements below. Say what you think about them and ask your partner if he/she agrees or disagrees with you. (Use the proper phrases given in the Appendix.)
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it. Unit III graphic design basics
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Discuss the following questions:
- •Now read Text I and see if you were right. Text I what is graphic design?
- •Image-based design
- •Image and type
- •Reread Text I, write down the sentences with Gerund and Participle constructions and translate them.
- •Find in Text I words or phrases which mean the same as
- •Look at the way the following terms are used in Text I and try to explain them according to the model:
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Text II print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text III, be ready with the annotation. Text III logo and website design
- •Give your opinion about creating logos and websites in our country. Discuss your ideas with your partners using the active vocabulary and the phrases of expressing opinion in the Appendix.
- •Read Text IV and give a brief summary of it. Text IV business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design. Unit IV elements and tools of graphic design
- •Vocabulary
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Text I elements of graphic design
- •Reread Text I, write down the sentences with Infinitive constructions and translate them.
- •Find in Text I words or phrases which mean the same as
- •Look at the way the following terms are used in Text I and try to explain them according to the model:
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •X. Find the English equivalents in Text I:
- •XI. Answer the following questions:
- •XII. Read and translate Text II. Text II essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Russian equivalents in the right:
- •XIV. Decide whether these statements are true or false:
- •XVI. Read Text III, be ready with the annotation. Text III the graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •XVII. Read Text IV and give a brief summary of it. Text IV advertisement and book design
- •XVIII. Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •XIX. Write a short essay about the graphic design process.
- •Appendix
- •How to Write an Annotation
- •Sample Annotation Краткий план аннотации
- •Образцы клишированных аннотаций на английском языке
- •Rendering
Reread Text I, answer the following questions:
How do we understand the meaning of the word “design”?
What were the reasons of the industrial union foundation?
What was the goal of the industrial union?
When and where was the first institution training artists founded?
What did the students study in “Bauhaus”?
Match these words and expressions with their meanings and memorize them:
the meaning of constructing or planning a) лучшие идеи и возможности
economic and esthetic causes b) особенности отделки (декорирования)
the international market c) смысл построения или планирования
the handicraft production d) восприятие смешения цветов
common or ideal samples e) экономические и эстетические причины
extra decoration of goods f) продвижение товаров
the best ideas and opportunities g) ремесленное производство
electric staff h) зд. электроприборы
a new image i) новый облик
promotion of goods j) международный рынок
the peculiarities of molding k) общие или идеальные образцы
colour mixing perception l) дополнительное украшение товаров
VII. Read Text II to find answers to the given questions? text II design development in russia
What was the main goal of the special commission?
The first information about design appeared in 1918, when Russian government put a task of industrial innovation according to new trends in art. So a special commission containing the heads and chief engineers from plants vital for the economy of the country was organized. The main goal of the commission was working out modern artistic ideas in building and industry and their immediate application in the production process. They wanted any everyday life thing people buy looked pleasant and attractive by appearance. They tried to brighten up even the rest to make it more comfortable and convenient.
What was the principle of design development after 1920?
By a special order of Sovnarcom in 25.12.1920 there were founded several Higher Artistic Technical workshops (VHUTEMAS). Each of them had to be an institution training arts connected with industry. Many architects believed they should destroy the previous understanding of culture and only on its ruins they could build a new culture of society. At the end of the 30s design started penetrating the field of ordinary goods: some qualified artists were invited to participate in designing the first Soviet telephone, a radio-set and furniture; later the spreading of design touched shipbuilding and automobile-production.
What events play important role in popularization of Russian design?
Now in our multinational country with a great number of religions and traditions there are lots of masters and schools dealing with design; specialists say that sometimes it is easy to recognize not only the nationality or even a master himself by certain peculiarities of a master's product. Also important role in popularization of Russian design play specialized fairs and exhibitions. Design has different aims according to the sphere of industry it is applied in (for example, plates, cups, soup-sets are projected by specialists in ceramics).